Cali Cannabis — Retention Intelligence Report

Wins

Engaged Customer AOV

$64.22

+35.0% vs store avg

Blast Campaign Revenue

$899

Total revenue from blast campaigns

Customers Kept Loyal

$0

from 0 customers kept loyal during June 2026

Revenue

Store Revenue

$84,560

— —

Purchases

1,778

— —

Customers

1,452

— —

POS Total: 1,718

Campaign-Engaged $899 (1.1%) Organic $83,661 (99%)

Known Customers

1,452

$84,560 · 1,778 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$47.56

ENGAGED CUSTOMERS

$64.22

+35.0% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

1,427

— MoM

Revenue

$70,365

$49.31 AOV

Opted-In (Reachable)

366

25% capture rate

Unreachable

1,061

74% — no contact info

Opted-In (Email)

296

of 1,427 new customers

Critical Opt-In Rate (Email) —

20%

First-time buyers with email

Opted-In (Text)

152

of 1,427 new customers

Critical Opt-In Rate (Text) —

10%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

0

customers

$0

2 → 3

purchases

0

customers

$0

3 → 4

purchases

0

customers

$0

4 → 5

purchases

0

customers

$0

Kept Loyal

6+ purchases

0

customers

$0

Total

0

customers

$0

Churn Intelligence & Revenue Recovery

Total Lost Customers

0

60+ days lapsed

0 opted in

New Lost This Month

0

Newly crossed 60-day mark

0 opted in

Recovered This Month

0

0.00% recovery rate

of 0 opted-in lost

Recovery Revenue

$0

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

0

0 opted in

Saved by Campaign

0

Save Rate

0.00%

Lost Customer Pipeline

60–179 Days Lost

0

0 opted in

180–359 Days Lost

0

0 opted in

360+ Days Lost

0

0 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

36

Recovered

2

Revenue

$80

Win-Back Revenue Recovery

CAMPAIGN REV

$0

REPURCHASES

$0

TOTAL RECOVERED

$0

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
Total	0	$0	$0.00	100%

All Time Revenue Recovered

$0

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Initial Winbacks	Past Cohort Repurchases	Repurchase Share
Total	$0	$0	$0	0.00%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%

List Health & Subscriber Intelligence

Total Customers (All-Time)

1,389

Known customers with purchases

Total Reachable

374

27% reachable

Ghosts

1,015

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)302 22%

New Opt-Ins This Month418

Opt-Outs This Month10

Net List Growth+408

SMS List

Total SMS Opt-Ins (real customers)147 11%

New Opt-Ins This Month200

Opt-Outs This Month58

Net SMS Growth+142

Channel Mix

Email Only

227

61%

SMS Only

72

19%

Email + SMS

75

20%

Campaigns

Campaign Performance — June 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	409	$899	—	14	$64.22	30%	28%	3.4%	1.47%
Total	409	$899		14	$64.22	30%	28%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Total	0	0	$0	0	$0.00	—	—

* Open rates derived from contact engagement data (rolling 90-day window).