Northern Dispensary — Retention Intelligence Report

Wins

Engaged Customers AOV

$0.00

+100% vs store avg

Basis: campaign-credited (overlapping)

provisional — window tail pending; no campaign recipients have been pulled for 2026-08, so the tail cannot be dated

Furthest Customer Recovered

—

No customers recovered after a 60+ day lapse in August 2026

provisional — window tail pending; no campaign recipients have been pulled for 2026-08, so the tail cannot be dated

Recovered Revenue (in August 2026)

$0

$0 Initial Winbacks + $0 Past Cohort Repurchases

provisional — window tail pending; no campaign recipients have been pulled for 2026-08, so the tail cannot be dated

Revenue

Store Revenue

$20,738

— —

Purchases

513

— —

Customers

434

— —

Gross Margin

44%

$9,106 profit on $20,738 net rev

Campaign-Engaged $0 (0.00%) Organic $20,738 (100%)

No comparison is drawn: neither side has been pulled for this month, so there is no attributed revenue to show and nothing to reconcile.

provisional — window tail pending; no campaign recipients have been pulled for 2026-08, so the tail cannot be dated

Attributed Revenue using Puf’s Truth.
• Puf uses deduplicated and Last Touch Attribution.
• Dutchie counts the same customer purchase in multiple campaign conversions.
From us, you will always get more truthful reporting.

AOV Comparison

STOREWIDE

$40.42

ENGAGED CUSTOMERS

$0.00

-100.0% vs store avg

Basis: campaign-credited (overlapping)

provisional — window tail pending; no campaign recipients have been pulled for 2026-08, so the tail cannot be dated

Monthly Revenue Trend

Store Revenue Engaged Revenue

New Customer Intelligence

New Customers

433

— MoM

Opted-In (Reachable)

31

7.2% capture rate

Unreachable

402

93% — no contact info

Critical Opt-In Rate

7.2%

Percentage of new customers who opted in to marketing communications

Loyalty Ladder

Customer distribution by lifetime purchase count

Tier 1

1 purchase

376

customers

$16,334

Tier 2

2 purchases

45

customers

$2,660

Tier 3

3 purchases

7

customers

$875

Tier 4

4 purchases

4

customers

$677

Loyal

5+ purchases

2

customers

$191

Total

434

customers

$20,738

Churn Intelligence & Revenue Recovery

Total Lost Customers

history too shallow

60+ days since last purchase

Active Customers

433

Purchased within last 60 days

Basis: known customers (name, email or phone on file), POS purchase history as of 2026-08-31; roster as of 2026-09-22.

Lost Customer Buckets

Timeframe	Customers	% of Lost	Opted In (Email)	Recovered (August 2026)	Gross Margin	Gross Profit
60-89 days	history too shallow	—	opt-in status not available for this month	—	—	—
90-179 days	history too shallow	—		—	—	—
180-359 days	history too shallow	—		—	—	—
360+ days	history too shallow	—		—	—	—
Total	history too shallow	—		—	—	—

Gross Margin / Profit are net-revenue based (recovery purchase $ minus COGS) for the WB-recovered cohort.

Basis: known customers (name, email or phone on file), POS purchase history as of 2026-08-31; roster as of 2026-09-22.

provisional — window tail pending; no campaign recipients have been pulled for 2026-08, so the tail cannot be dated

Recovered Customer Purchase Frequency — August 2026 Click to expand

Pre-recovery purchase cadence + lifetime visit counts for the canonical WB-recovered cohort — the same August 2026 customers counted under "Furthest Customer Recovered" above.

All Recovered Customers

No recovered customers with 3+ pre-lapse visits in this bucket for the report month. For brand-new clients with limited POS history (e.g. only 12 months), the 360+ bucket may not populate until more history is back-pulled.

60-179 Day Lapse

No recovered customers with 3+ pre-lapse visits in this bucket for the report month. For brand-new clients with limited POS history (e.g. only 12 months), the 360+ bucket may not populate until more history is back-pulled.

180-359 Day Lapse

No recovered customers with 3+ pre-lapse visits in this bucket for the report month. For brand-new clients with limited POS history (e.g. only 12 months), the 360+ bucket may not populate until more history is back-pulled.

360+ Day Lapse

No recovered customers with 3+ pre-lapse visits in this bucket for the report month. For brand-new clients with limited POS history (e.g. only 12 months), the 360+ bucket may not populate until more history is back-pulled.

List Health & Customer Intelligence

Total Customers

1,102

All-time unique customers

Active Customers

433

Purchased within last 60 days

Critical Opt-In Rate

7.2%

New customers opting in to marketing

New Customer Reachability — August 2026

NEW CUSTOMERS

433

OPTED IN

31

UNREACHABLE

402

Campaigns

Campaign Performance — August 2026

Strategy	Sends	Revenue	MoM	Orders	AOV	Email Open Rate	SMS Open Rate	Push Open Rate	Unsub Rate
Total	0	$0		0	$0.00	—	—	—

Revenue basis: campaign-credited (overlapping) — each campaign is credited with every purchase in its attribution window, so a purchase touched by two campaigns is counted under both. Strategy rows and the total therefore overlap: they are Dutchie’s own counters over blast campaigns, not a deduped total. Our deduped all-campaign figure is a second model rather than a subset of this one, and can land either side of it. The two are never set against each other on this report: the attributed-revenue block in the Revenue section states how each side counts and draws no comparison.