Queen City — Retention Intelligence Report

Wins

Engaged Customer AOV

$66.54

+14.7% vs store avg

Blast Campaign Revenue

$63,611

Total revenue from blast campaigns

Customers Kept Loyal

$61,436

from 456 customers kept loyal during February 2026

Revenue

Store Revenue

$298,754

— -22% YoY

Purchases

5,148

— -20% YoY

Customers

2,347

-14% MoM -15% YoY

Campaign-Engaged $67,201 (22%) Organic $231,552 (78%)

AOV Comparison

STOREWIDE

$58.03

ENGAGED CUSTOMERS

$66.54

+14.7% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

252

-25% MoM

Revenue

$15,360

$60.23 AOV

Opted-In (Reachable)

143

57% capture rate

Unreachable

109

43% — no contact info

Opted-In (Email)

129

of 252 new customers

Critical Opt-In Rate (Email)

51%

First-time buyers with email

Opted-In (Text)

52

of 252 new customers

Critical Opt-In Rate (Text)

21%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

11

customers

$1,245

2 → 3

purchases

12

customers

$896

3 → 4

purchases

13

customers

$1,245

4 → 5

purchases

19

customers

$1,442

Kept Loyal

6+ purchases

456

customers

$61,436

Total

511

customers

$66,264

Churn Intelligence & Revenue Recovery

Total Lost Customers

17,418

60+ days lapsed

6,426 opted in

New Lost This Month

843

Newly crossed 60-day mark

420 opted in

Recovered This Month

59

0.92% recovery rate

of 6,426 opted-in lost

Recovery Revenue

$4,551

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

562

341 opted in

Saved by Campaign

33

Save Rate

8.8%

Lost Customer Pipeline

60–179 Days Lost

2,854

1,373 opted in

180–359 Days Lost

3,441

1,483 opted in

360+ Days Lost

11,123

3,570 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

630

Recovered

39

Revenue

$2,655

Win-Back Revenue Recovery

CAMPAIGN REV

$3,671

REPURCHASES

$880

TOTAL RECOVERED

$4,551

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	37	$2,302	$62.22	63%
180-359 days	17	$867	$50.99	24%
360+ days	7	$502	$71.71	14%
Total	61	$3,671	$60.18	100%

All Time Revenue Recovered

$4,551

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
February 2026	$4,551	$3,671	$880	19%
Total	$4,551	$3,671	$880	19%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	21	36%	$1,565	$74.54	76	$405	42%
91-120 days	4	6.8%	$206	$51.45	107	$95	10%
121-180 days	10	17%	$460	$45.96	144	$441	46%
181-365 days	17	29%	$867	$50.99	275	$11	1.2%
365+ days	7	12%	$502	$71.71	519	$0	0.00%
TOTAL	59	100%	$3,600	$61.01	199	$952	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

20,433

Known customers with purchases

Total Reachable

8,466

41% reachable

Ghosts

11,967

No email or SMS on file

Influence Rate

—

Current-snapshot metric — n/a for past months

Email List

Total Email Opt-Ins (real customers)5,089 25%

New Opt-Ins This Month251

Opt-Outs This Month41

Net List Growth+210

SMS List

Total SMS Opt-Ins (real customers)6,063 30%

New Opt-Ins This Month162

Opt-Outs This Month106

Net SMS Growth+56

Channel Mix

Email Only

2,403

28%

SMS Only

3,377

40%

Email + SMS

2,686

32%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

56,691

Conversions

2,293

Conversion Rate

4.0%

February 2026 Stats

Signups

157

Customers

54

Non-Customers

103

First Purchase Conversions

All Time

New Customers

310

Revenue

$17,999

Avg Order

$58.06

Conv. Rate

14%

February 2026

New Customers

19

Revenue

$1,140

Avg Order

$60.02

Conv. Rate

12%

Campaigns

Campaign Performance — February 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	20,436	$54,358	-14%	814	$66.78	33%	6.7%	4.0%	0.22%
Winback	5,597	$946	—	15	$63.09	28%	—	0.27%	0.02%
Weekly Lost	22,572	$8,307	+88%	124	$66.99	29%	3.4%	0.55%	0.24%
Total	48,605	$63,611		953	$66.75	30%	5.3%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Abandoned Cart	2	597	$2,655	39	$68.07	39%	28%	6.5%	Mar 2026
Total	2	597	$2,655	39	$68.07	39%	28%

* Open rates derived from contact engagement data (rolling 90-day window).