Jul 2026
July 2026
Retention Intelligence
Report
Report
Sozo
Wins
Engaged Customer AOV
$37.52
+18.1% vs store avg
Blast Campaign Revenue
$1,952
Total revenue from blast campaigns
Customers Kept Loyal
$2,368
from 55 customers kept loyal during July 2026
Revenue
Store Revenue
$227,640
-40% MoM+31% YoY
Purchases
7,165
-40% MoM+34% YoY
Customers
3,904
-27% MoM
+75% YoY
Campaign-Engaged $6,754 (3.0%)
Organic $220,886 (97%)
Known Customers
3,904
$227,640 · 7,165 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$31.77
ENGAGED CUSTOMERS
$37.52
+18.1% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,346
-19% MoM
Revenue
$54,621
$40.58 AOV
Opted-In (Reachable)
173
19% capture rate
Unreachable
750
81% — no contact info
Opted-In (Email)
54
of 923 new customers
Critical Opt-In Rate (Email) +42% MoM
5.9%
First-time buyers with email
Opted-In (Text)
136
of 923 new customers
Critical Opt-In Rate (Text) +89% MoM
15%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
3
customers
$214
2 → 3
purchases
2
customers
$50
3 → 4
purchases
2
customers
$52
4 → 5
purchases
1
customers
$25
Kept Loyal
6+ purchases
55
customers
$2,368
Total
63
customers
$2,710
Churn Intelligence & Revenue Recovery
Total Lost Customers
84,996
60+ days lapsed
25,425 opted in
New Lost This Month
3,036
Newly crossed 60-day mark
809 opted in
Recovered This Month
0
0.00% recovery rate
of 25,425 opted-in lost
Recovery Revenue
$1,337
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$0
REPURCHASES
$1,337
TOTAL RECOVERED
$1,337
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| Total | 0 | $0 | $0.00 | 100% |
All Time Revenue Recovered
$209,792
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $1,337 | $0 | $1,337 | 100% |
| June 2026 | $1,724 | $22 | $1,702 | 99% |
| May 2026 | $2,511 | $217 | $2,294 | 91% |
| April 2026 | $2,449 | $0 | $2,449 | 100% |
| March 2026 | $2,876 | $18 | $2,858 | 99% |
| February 2026 | $2,440 | $0 | $2,440 | 100% |
| Total | $13,336 | $257 | $13,079 | 98% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 153 | 44% | $6,555 | $42.85 | 67 | $131,360 | 67% |
| 91-120 days | 73 | 21% | $2,656 | $36.38 | 95 | $47,525 | 24% |
| 121-180 days | 19 | 5.5% | $396 | $20.85 | 157 | $3,523 | 1.8% |
| 181-365 days | 66 | 19% | $1,878 | $28.45 | 244 | $13,039 | 6.6% |
| 365+ days | 37 | 11% | $1,208 | $32.64 | 617 | $1,652 | 0.80% |
| TOTAL | 348 | 100% | $12,693 | $36.47 | 170 | $197,099 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
93,744
Known customers with purchases
Total Reachable
28,584
30% reachable
Ghosts
65,160
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)15,575 17%
Sozo Saginaw5,399 17%
Sozo Muskegon6,739 25%
Sozo Flint4,094 16%
The Chronic MI Harper Woods547 5.8%
New Opt-Ins This Month254
Opt-Outs This Month76
Net List Growth+178
SMS List
Total SMS Opt-Ins (real customers)21,723 23%
Sozo Saginaw7,572 24%
Sozo Muskegon5,609 21%
Sozo Flint5,333 21%
The Chronic MI Harper Woods2,299 24%
New Opt-Ins This Month391
Opt-Outs This Month218
Net SMS Growth+173
Channel Mix
Campaigns
Campaign Performance — July 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Winback | 18,138 | $10 | -90% | 2 | $5.00 | 1.2% | 7.3% | 0.01% | 0.39% |
| Other | 102,447 | $1,942 | -91% | 47 | $41.32 | 1.3% | 4.2% | 0.05% | 1.01% |
| Total | 120,585 | $1,952 | 49 | $39.83 | 1.3% | 4.5% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Winback | 4 | 18,138 | $15,655 | 634 | $24.69 | 31% | 2.6% | 3.5% | Sep 2024 |
| Points Reminder | 3 | 231,298 | $758,983 | 18,496 | $41.03 | 33% | 3.8% | 8.0% | Mar 2023 |
| Total | 7 | 249,436 | $774,638 | 19,130 | $40.49 | 33% | 3.8% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
SOZO MUSKEGON ▾
Revenue
Store Revenue
$46,855
-44% MoM-56% YoY
Purchases
1,241
-43% MoM-54% YoY
Customers
696
-29% MoM
-41% YoY
Known Customers
696
$46,855 · 1,241 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$37.76
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
166
-28% MoM
Revenue
$6,469
$38.97 AOV
Opted-In (Reachable)
28
21% capture rate
Unreachable
106
79% — no contact info
Opted-In (Email)
10
of 134 new customers
Critical Opt-In Rate (Email) -7.7% MoM
7.5%
First-time buyers with email
Opted-In (Text)
20
of 134 new customers
Critical Opt-In Rate (Text) +25% MoM
15%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
0
customers
$0
2 → 3
purchases
0
customers
$0
3 → 4
purchases
0
customers
$0
4 → 5
purchases
0
customers
$0
Kept Loyal
6+ purchases
32
customers
$1,895
Total
32
customers
$1,895
Churn Intelligence & Revenue Recovery
⚠ Per-store breakdown unavailable
Only 16 tracked contacts match this store's audience filter,
which is too low to produce meaningful churn/list metrics. This is a known
data-quality limitation — the per-store cohort derives from AIQ's
favoriteStoreID trait which is sparsely populated for most clients.
Chain-wide metrics in the master section above are accurate; per-store
breakdown is suppressed to avoid misleading numbers.
List Health & Subscriber Intelligence
⚠ Per-store breakdown unavailable
Only 16 tracked contacts match this store's audience filter,
which is too low to produce meaningful churn/list metrics. This is a known
data-quality limitation — the per-store cohort derives from AIQ's
favoriteStoreID trait which is sparsely populated for most clients.
Chain-wide metrics in the master section above are accurate; per-store
breakdown is suppressed to avoid misleading numbers.
SOZO SAGINAW ▾
Revenue
Store Revenue
$99,280
-43% MoM-43% YoY
Purchases
3,023
-45% MoM-43% YoY
Customers
1,686
-32% MoM
-24% YoY
Known Customers
1,686
$99,280 · 3,023 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$32.84
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
249
-29% MoM
Revenue
$9,726
$39.06 AOV
Opted-In (Reachable)
29
15% capture rate
Unreachable
161
85% — no contact info
Opted-In (Email)
13
of 190 new customers
Critical Opt-In Rate (Email) +123% MoM
6.8%
First-time buyers with email
Opted-In (Text)
21
of 190 new customers
Critical Opt-In Rate (Text) +89% MoM
11%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
0
customers
$0
2 → 3
purchases
0
customers
$0
3 → 4
purchases
0
customers
$0
4 → 5
purchases
1
customers
$25
Kept Loyal
6+ purchases
44
customers
$1,622
Total
45
customers
$1,647
Churn Intelligence & Revenue Recovery
⚠ Per-store breakdown unavailable
Only 18 tracked contacts match this store's audience filter,
which is too low to produce meaningful churn/list metrics. This is a known
data-quality limitation — the per-store cohort derives from AIQ's
favoriteStoreID trait which is sparsely populated for most clients.
Chain-wide metrics in the master section above are accurate; per-store
breakdown is suppressed to avoid misleading numbers.
List Health & Subscriber Intelligence
⚠ Per-store breakdown unavailable
Only 18 tracked contacts match this store's audience filter,
which is too low to produce meaningful churn/list metrics. This is a known
data-quality limitation — the per-store cohort derives from AIQ's
favoriteStoreID trait which is sparsely populated for most clients.
Chain-wide metrics in the master section above are accurate; per-store
breakdown is suppressed to avoid misleading numbers.
SOZO FLINT ▾
Revenue
Store Revenue
$69,100
-42% MoM-41% YoY
Purchases
2,810
-42% MoM-32% YoY
Customers
1,324
-27% MoM
-19% YoY
Known Customers
1,324
$69,100 · 2,810 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$24.59
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
267
-15% MoM
Revenue
$8,477
$31.75 AOV
Opted-In (Reachable)
21
10% capture rate
Unreachable
189
90% — no contact info
Opted-In (Email)
10
of 210 new customers
Critical Opt-In Rate (Email) +56% MoM
4.8%
First-time buyers with email
Opted-In (Text)
15
of 210 new customers
Critical Opt-In Rate (Text) +30% MoM
7.1%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
0
customers
$0
2 → 3
purchases
0
customers
$0
3 → 4
purchases
0
customers
$0
4 → 5
purchases
0
customers
$0
Kept Loyal
6+ purchases
0
customers
$0
Total
0
customers
$0
Churn Intelligence & Revenue Recovery
⚠ Per-store breakdown unavailable
Only 32 tracked contacts match this store's audience filter,
which is too low to produce meaningful churn/list metrics. This is a known
data-quality limitation — the per-store cohort derives from AIQ's
favoriteStoreID trait which is sparsely populated for most clients.
Chain-wide metrics in the master section above are accurate; per-store
breakdown is suppressed to avoid misleading numbers.
List Health & Subscriber Intelligence
⚠ Per-store breakdown unavailable
Only 32 tracked contacts match this store's audience filter,
which is too low to produce meaningful churn/list metrics. This is a known
data-quality limitation — the per-store cohort derives from AIQ's
favoriteStoreID trait which is sparsely populated for most clients.
Chain-wide metrics in the master section above are accurate; per-store
breakdown is suppressed to avoid misleading numbers.
THE CHRONIC MI HARPER WOODS ▾
Revenue
Store Revenue
$128,360
-38% MoM—
Purchases
4,142
-37% MoM—
Customers
2,218
-22% MoM
—
Known Customers
2,218
$128,360 · 4,142 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$30.99
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
629
-20% MoM
Revenue
$25,758
$40.95 AOV
Opted-In (Reachable)
143
23% capture rate
Unreachable
466
77% — no contact info
Opted-In (Email)
39
of 609 new customers
Critical Opt-In Rate (Email) +42% MoM
6.4%
First-time buyers with email
Opted-In (Text)
114
of 609 new customers
Critical Opt-In Rate (Text) +124% MoM
19%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
1
customers
$25
2 → 3
purchases
4
customers
$180
3 → 4
purchases
1
customers
$102
4 → 5
purchases
0
customers
$0
Kept Loyal
6+ purchases
21
customers
$1,014
Total
27
customers
$1,321
Churn Intelligence & Revenue Recovery
Total Lost Customers
5,206
60+ days lapsed
1,392 opted in
New Lost This Month
1,065
Newly crossed 60-day mark
181 opted in
Recovered This Month
0
0.00% recovery rate
of 1,392 opted-in lost
Recovery Revenue
$0
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$0
REPURCHASES
$0
TOTAL RECOVERED
$0
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| Total | 0 | $0 | $0.00 | 100% |
All Time Revenue Recovered
$0
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| Total | $0 | $0 | $0 | 0.00% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|
List Health & Subscriber Intelligence
Total Customers (All-Time)
8,365
Known customers with purchases
Total Reachable
2,367
28% reachable
Ghosts
5,998
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)497 5.9%
New Opt-Ins This Month38
Opt-Outs This Month2
Net List Growth+36
SMS List
Total SMS Opt-Ins (real customers)2,109 25%
New Opt-Ins This Month167
Opt-Outs This Month53
Net SMS Growth+114
Last Updated July 25, 2026 at 05:01 AM · PufCreativ Loyalty Intelligence Platform