Aug 2026
August 2026
Retention Intelligence
Report
The Chronic MI
Wins
Engaged Customer AOV
$42.63
+39.4% vs store avg
Blast Campaign Revenue
$22,932
Total revenue from blast campaigns
Customers Kept Loyal
$28,019
from 373 customers kept loyal during August 2026
Revenue
Store Revenue
$595,193
-7.3% MoM
Purchases
19,456
-6.9% MoM
Customers
8,466
-1.7% MoM +45% YoY
Campaign-Engaged $32,485 (5.5%) Organic $562,708 (95%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$30.59
ENGAGED CUSTOMERS
$42.63
+39.4% vs store avg
Monthly Revenue Trend
Store Revenue Campaign-Attributed Revenue
$0 $160,476 $320,952 $481,428 $641,904 Oct '24 Jan '25 Apr '25 Jul '25 Oct '25 Jan '26 Apr '26 Aug '26 $595,193 $32,485
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
1,667
-6.8% MoM
Revenue
$66,945
$40.16 AOV
Opted-In (Reachable)
279
17% capture rate
Unreachable
1,388
83% — no contact info
Opted-In (Email)
63
of 1,667 new customers this month, opted in this month
Critical Opt-In Rate (Email) -34% MoM
3.8%
First-time buyers with email
Opted-In (Text)
238
of 1,667 new customers this month, opted in this month
Critical Opt-In Rate (Text) +5.5% MoM
14%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
19
customers
$784
2 → 3
purchases
19
customers
$1,388
3 → 4
purchases
10
customers
$518
4 → 5
purchases
10
customers
$501
Kept Loyal
6+ purchases
373
customers
$28,019
Total
 
431
customers
$31,210
Churn Intelligence & Revenue Recovery
Total Lost Customers
59,900
60+ days lapsed
17,254 opted in
New Lost This Month
3,221
Newly crossed 60-day mark
849 opted in
Recovered This Month
23
0.13% recovery rate
of 17,254 opted-in lost
Recovery Revenue
$1,062
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,849
570 opted in
Saved by Campaign
23
Save Rate
3.9%
Lost Customer Pipeline
60–179 Days Lost
9,152
2,525 opted in
180–359 Days Lost
8,291
2,615 opted in
360+ Days Lost
42,457
12,114 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$773
REPURCHASES
$289
TOTAL RECOVERED
$1,062
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days16$446$27.8558%
180-359 days3$69$23.018.9%
360+ days4$258$64.6233%
Total23$773$33.62100%
All Time Revenue Recovered
$1,171
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
August 2026 $1,062 $773 $289 27%
July 2026 $109 $109 $0 0.00%
Total $1,171 $882 $289 25%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 10 40% $273 $27.34 73 $94 32%
91-120 days 1 4.0% $53 $53.00 105 $70 24%
121-180 days 6 24% $198 $33.05 139 $22 7.5%
181-365 days 3 12% $69 $23.01 313 $32 11%
365+ days 5 20% $288 $57.70 482 $71 25%
TOTAL 25 100% $882 $35.29 200 $289 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
86,736
Known customers with purchases
Total Reachable
26,191
30% reachable
Ghosts
60,545
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)14,357 17%
New Opt-Ins This Month68
Opt-Outs This Month84
Net List Growth-16
SMS List
Total SMS Opt-Ins (real customers)19,706 23%
New Opt-Ins This Month309
Opt-Outs This Month198
Net SMS Growth+111
Channel Mix
Email Only
6,485
25%
SMS Only
11,834
45%
Email + SMS
7,872
30%
Campaigns
Campaign Performance — August 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Winback 27,351 $957 +458% 26 $36.81 16% 7.8% 0.10% 0.37%
Other 189,986 $21,975 -14% 511 $43.00 2.2% 4.6% 0.27% 0.71%
Total 217,337 $22,932 537 $42.70 4.5% 4.9%
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

THE CHRONIC MUSKEGON ▾
Revenue
Store Revenue
$81,260
-9.5% MoM-14% YoY
Purchases
2,319
-5.4% MoM-6.0% YoY
Customers
1,063
-0.47% MoM -1.9% YoY
Known Customers
1,063
$81,260 · 2,319 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$35.04
Monthly Revenue Trend
Store Revenue
$0 $31,394 $62,788 $94,182 $125,576 Oct '24 Jan '25 Apr '25 Jul '25 Oct '25 Jan '26 Apr '26 Aug '26 $81,260
New Customer Intelligence
New Customers
226
-6.2% MoM
Revenue
$10,665
$47.19 AOV
Opted-In (Reachable)
48
21% capture rate
Unreachable
178
79% — no contact info
Opted-In (Email)
13
of 226 new customers this month, opted in this month
Critical Opt-In Rate (Email) -13% MoM
5.8%
First-time buyers with email
Opted-In (Text)
39
of 226 new customers this month, opted in this month
Critical Opt-In Rate (Text) +30% MoM
17%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
2
customers
$50
2 → 3
purchases
0
customers
$0
3 → 4
purchases
3
customers
$112
4 → 5
purchases
1
customers
$20
Kept Loyal
6+ purchases
79
customers
$6,663
Total
 
85
customers
$6,845
Churn Intelligence & Revenue Recovery
Total Lost Customers
16,359
60+ days lapsed
6,008 opted in
New Lost This Month
444
Newly crossed 60-day mark
157 opted in
Recovered This Month
8
0.13% recovery rate
of 6,008 opted-in lost
Recovery Revenue
$398
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
268
108 opted in
Saved by Campaign
8
Save Rate
6.9%
Lost Customer Pipeline
60–179 Days Lost
1,187
501 opted in
180–359 Days Lost
1,236
559 opted in
360+ Days Lost
13,936
4,948 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$296
REPURCHASES
$102
TOTAL RECOVERED
$398
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days4$129$32.2344%
180-359 days2$17$8.515.8%
360+ days2$150$75.0051%
Total8$296$36.99100%
All Time Revenue Recovered
$398
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
August 2026 $398 $296 $102 26%
Total $398 $296 $102 26%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 1 12% $28 $28.00 61 $0 0.00%
91-120 days 1 12% $53 $53.00 105 $70 68%
121-180 days 2 25% $48 $23.95 157 $0 0.00%
181-365 days 2 25% $17 $8.51 340 $32 32%
365+ days 2 25% $150 $75.00 557 $0 0.00%
TOTAL 8 100% $296 $36.99 284 $102 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
22,949
Known customers with purchases
Total Reachable
8,613
38% reachable
Ghosts
14,336
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)6,229 27%
New Opt-Ins This Month14
Opt-Outs This Month28
Net List Growth-14
SMS List
Total SMS Opt-Ins (real customers)5,272 23%
New Opt-Ins This Month47
Opt-Outs This Month25
Net SMS Growth+22
THE CHRONIC SAGINAW ▾
Revenue
Store Revenue
$173,377
-9.6% MoM-6.0% YoY
Purchases
5,271
-8.6% MoM-7.2% YoY
Customers
2,497
-2.3% MoM +7.6% YoY
Known Customers
2,497
$173,377 · 5,271 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$32.89
Monthly Revenue Trend
Store Revenue
$0 $53,234 $106,468 $159,702 $212,936 Oct '24 Jan '25 Apr '25 Jul '25 Oct '25 Jan '26 Apr '26 Aug '26 $173,377
New Customer Intelligence
New Customers
382
+12% MoM
Revenue
$14,673
$38.41 AOV
Opted-In (Reachable)
58
15% capture rate
Unreachable
324
85% — no contact info
Opted-In (Email)
13
of 382 new customers this month, opted in this month
Critical Opt-In Rate (Email) -36% MoM
3.4%
First-time buyers with email
Opted-In (Text)
52
of 382 new customers this month, opted in this month
Critical Opt-In Rate (Text) +45% MoM
14%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
4
customers
$117
2 → 3
purchases
5
customers
$328
3 → 4
purchases
1
customers
$13
4 → 5
purchases
4
customers
$85
Kept Loyal
6+ purchases
139
customers
$9,648
Total
 
153
customers
$10,191
Churn Intelligence & Revenue Recovery
Total Lost Customers
21,931
60+ days lapsed
6,164 opted in
New Lost This Month
961
Newly crossed 60-day mark
289 opted in
Recovered This Month
12
0.19% recovery rate
of 6,164 opted-in lost
Recovery Revenue
$576
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
523
186 opted in
Saved by Campaign
9
Save Rate
4.6%
Lost Customer Pipeline
60–179 Days Lost
2,862
888 opted in
180–359 Days Lost
2,878
937 opted in
360+ Days Lost
16,191
4,339 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$447
REPURCHASES
$129
TOTAL RECOVERED
$576
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days9$287$31.8664%
180-359 days1$52$52.0012%
360+ days2$108$54.2524%
Total12$447$37.27100%
All Time Revenue Recovered
$576
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
August 2026 $576 $447 $129 22%
Total $576 $447 $129 22%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 6 50% $158 $26.39 71 $36 28%
121-180 days 3 25% $128 $42.80 130 $22 17%
181-365 days 1 8.3% $52 $52.00 259 $0 0.00%
365+ days 2 17% $108 $54.25 464 $71 55%
TOTAL 12 100% $447 $37.27 167 $129 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
31,795
Known customers with purchases
Total Reachable
9,385
30% reachable
Ghosts
22,410
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,103 16%
New Opt-Ins This Month14
Opt-Outs This Month28
Net List Growth-14
SMS List
Total SMS Opt-Ins (real customers)7,447 23%
New Opt-Ins This Month63
Opt-Outs This Month32
Net SMS Growth+31
THE CHRONIC FLINT ▾
Revenue
Store Revenue
$132,089
-2.6% MoM+2.6% YoY
Purchases
5,168
-4.3% MoM+17% YoY
Customers
1,968
-0.81% MoM +17% YoY
Known Customers
1,968
$132,089 · 5,168 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$25.56
Monthly Revenue Trend
Store Revenue
$0 $38,798 $77,596 $116,393 $155,191 Oct '24 Jan '25 Apr '25 Jul '25 Oct '25 Jan '26 Apr '26 Aug '26 $132,089
New Customer Intelligence
New Customers
335
-14% MoM
Revenue
$12,298
$36.71 AOV
Opted-In (Reachable)
38
11% capture rate
Unreachable
297
89% — no contact info
Opted-In (Email)
18
of 335 new customers this month, opted in this month
Critical Opt-In Rate (Email) +31% MoM
5.4%
First-time buyers with email
Opted-In (Text)
24
of 335 new customers this month, opted in this month
Critical Opt-In Rate (Text) -6.6% MoM
7.2%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
3
customers
$104
2 → 3
purchases
3
customers
$289
3 → 4
purchases
3
customers
$250
4 → 5
purchases
0
customers
$0
Kept Loyal
6+ purchases
95
customers
$7,097
Total
 
104
customers
$7,739
Churn Intelligence & Revenue Recovery
Total Lost Customers
17,151
60+ days lapsed
4,201 opted in
New Lost This Month
681
Newly crossed 60-day mark
160 opted in
Recovered This Month
3
0.07% recovery rate
of 4,201 opted-in lost
Recovery Revenue
$88
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
372
91 opted in
Saved by Campaign
3
Save Rate
3.2%
Lost Customer Pipeline
60–179 Days Lost
2,030
500 opted in
180–359 Days Lost
2,040
515 opted in
360+ Days Lost
13,081
3,186 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$30
REPURCHASES
$58
TOTAL RECOVERED
$88
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days3$30$10.01100%
Total3$30$10.01100%
All Time Revenue Recovered
$197
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
August 2026 $88 $30 $58 66%
July 2026 $109 $109 $0 0.00%
Total $197 $139 $58 29%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 3 60% $87 $29.04 79 $58 100%
121-180 days 1 20% $22 $22.00 126 $0 0.00%
365+ days 1 20% $30 $30.00 372 $0 0.00%
TOTAL 5 100% $139 $27.82 147 $58 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
24,890
Known customers with purchases
Total Reachable
6,144
25% reachable
Ghosts
18,746
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,423 14%
New Opt-Ins This Month19
Opt-Outs This Month17
Net List Growth+2
SMS List
Total SMS Opt-Ins (real customers)4,898 20%
New Opt-Ins This Month42
Opt-Outs This Month20
Net SMS Growth+22
THE CHRONIC MI HARPER WOODS ▾
Revenue
Store Revenue
$194,566
-11% MoM+303909% YoY
Purchases
6,288
-11% MoM+209500% YoY
Customers
2,604
-9.5% MoM +86700% YoY
Known Customers
2,604
$194,566 · 6,288 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$30.94
Monthly Revenue Trend
Store Revenue
$0 $54,666 $109,332 $163,998 $218,664 Aug '25 Nov '25 Jan '26 Mar '26 May '26 Jul '26 Aug '26 $194,566
New Customer Intelligence
New Customers
724
-11% MoM
Revenue
$29,309
$40.48 AOV
Opted-In (Reachable)
135
19% capture rate
Unreachable
589
81% — no contact info
Opted-In (Email)
19
of 724 new customers this month, opted in this month
Critical Opt-In Rate (Email) -60% MoM
2.6%
First-time buyers with email
Opted-In (Text)
123
of 724 new customers this month, opted in this month
Critical Opt-In Rate (Text) -6.3% MoM
17%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
10
customers
$514
2 → 3
purchases
11
customers
$772
3 → 4
purchases
4
customers
$190
4 → 5
purchases
6
customers
$415
Kept Loyal
6+ purchases
57
customers
$4,264
Total
 
88
customers
$6,155
Churn Intelligence & Revenue Recovery
Total Lost Customers
5,323
60+ days lapsed
1,296 opted in
New Lost This Month
1,146
Newly crossed 60-day mark
246 opted in
Recovered This Month
0
0.00% recovery rate
of 1,296 opted-in lost
Recovery Revenue
$0
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
692
190 opted in
Saved by Campaign
3
Save Rate
1.6%
Lost Customer Pipeline
60–179 Days Lost
3,114
656 opted in
180–359 Days Lost
2,209
640 opted in
360+ Days Lost
0
0 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$0
REPURCHASES
$0
TOTAL RECOVERED
$0
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
Total0$0$0.00100%
All Time Revenue Recovered
$0
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
Total $0 $0 $0 0.00%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
List Health & Subscriber Intelligence
Total Customers (All-Time)
10,923
Known customers with purchases
Total Reachable
3,087
28% reachable
Ghosts
7,836
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)684 6.3%
New Opt-Ins This Month21
Opt-Outs This Month1
Net List Growth+20
SMS List
Total SMS Opt-Ins (real customers)2,751 25%
New Opt-Ins This Month157
Opt-Outs This Month42
Net SMS Growth+115
Last Updated September 26, 2026 at 05:14 AM · PufCreativ Loyalty Intelligence Platform