Mar 2026
March 2026
Retention Intelligence
Report
Sparkology · Springbig
Wins
New Customers
234
First-time buyers in March 2026
Engaged Customers AOV
$42.47
Average order value from campaign-engaged customers
Email Subscribers
+27
Net new email subscribers in March 2026
Revenue
Store Revenue
$86,446
+5.9% MoM +659% YoY
Purchases
2,066
+10% MoM +698% YoY
Customers
894
+5.2% MoM —
Campaign-Engaged $4,671 (5.4%) Organic $81,775 (95%)
AOV Comparison
STOREWIDE
$41.84
ENGAGED CUSTOMERS
$42.47
+1.5% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $25,062 $50,125 $75,187 $100,249 Mar '25 May '25 Jul '25 Sep '25 Nov '25 Jan '26 Mar '26 Mar '26 $86,446 $4,671
Engaged Revenue by Funnel
FunnelRevenue% TotalEng. Rate
Other$4,671100%0.00%
Total$4,671100%
New Customer Intelligence
New Customers
234
— MoM
Opted-In (Reachable)
47
20% capture rate
Unreachable
187
80% — no contact info
Critical Opt-In Rate
20%
Percentage of new customers who opted in to marketing communications
List Health & Subscriber Intelligence
Email Subscribers
1,499
+27 MoM +1.8%
SMS Subscribers
1,087
+13 MoM +1.2%
Push Subscribers
0
+0 MoM
Subscriber Trend (Last 6 Months)
Month Email SMS Push
Mar '261,4991,0870
Feb '261,4721,0740
Jan '261,4221,0440
Dec '251,3631,0080
Nov '251,2789780
Oct '251,2009330
Campaigns
Campaign Performance — March 2026
Strategy Sends Engaged Revenue MoM Visits AOV Email Eng. SMS Eng. Eng. Rate Optout Rate
Other 9,005 $4,671 +116% 110 $42.47 16% 6.6% 0.00% 0.32%
Total 9,005 $4,671 110 $42.47 16% 6.6% 0.00%
Funnels — Automated Campaigns (Lifetime)
Lifetime performance across all automated flows. These campaigns run continuously via Springbig autoconnects.
Funnel Campaigns Recipients Visits Spend Spend/Recipient
Welcome 1 386 55 $3,070 $7.95
Birthday 1 722 26 $834 $1.16
Other 3 428 36 $921 $2.15
Total 5 1,536 117 $4,825 $3.14
Last Updated April 06, 2026 at 03:54 PM · PufCreativ Loyalty Intelligence Platform