Cali Cannabis — Retention Intelligence Report

Wins

Engaged Customer AOV

$68.54

+52.1% vs store avg

Blast Campaign Revenue

$1,653

Total revenue from blast campaigns

Customers Kept Loyal

$124

from 2 customers kept loyal during July 2026

Revenue

Store Revenue

$114,616

+36% MoM—

Purchases

2,544

+43% MoM—

Customers

1,890

+30% MoM —

Campaign-Engaged $1,713 (1.5%) Organic $112,902 (99%)

Known Customers

1,890

$114,616 · 2,544 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$45.05

ENGAGED CUSTOMERS

$68.54

+52.1% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

1,613

+13% MoM

Revenue

$74,795

$46.37 AOV

Opted-In (Reachable)

477

30% capture rate

Unreachable

1,103

70% — no contact info

Opted-In (Email)

418

of 1,580 new customers

Critical Opt-In Rate (Email) +17% MoM

26%

First-time buyers with email

Opted-In (Text)

162

of 1,580 new customers

Critical Opt-In Rate (Text) -12% MoM

10%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

10

customers

$490

2 → 3

purchases

2

customers

$168

3 → 4

purchases

1

customers

$17

4 → 5

purchases

2

customers

$864

Kept Loyal

6+ purchases

2

customers

$124

Total

17

customers

$1,663

Churn Intelligence & Revenue Recovery

Total Lost Customers

0

60+ days lapsed

0 opted in

New Lost This Month

0

Newly crossed 60-day mark

0 opted in

Recovered This Month

0

0.00% recovery rate

of 0 opted-in lost

Recovery Revenue

$0

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

286

84 opted in

Saved by Campaign

0

Save Rate

0.00%

Lost Customer Pipeline

60–179 Days Lost

0

0 opted in

180–359 Days Lost

0

0 opted in

360+ Days Lost

0

0 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

43

Recovered

2

Revenue

$80

Win-Back Revenue Recovery

CAMPAIGN REV

$0

REPURCHASES

$0

TOTAL RECOVERED

$0

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
Total	0	$0	$0.00	100%

All Time Revenue Recovered

$0

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Initial Winbacks	Past Cohort Repurchases	Repurchase Share
Total	$0	$0	$0	0.00%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%

List Health & Subscriber Intelligence

Total Customers (All-Time)

3,038

Known customers with purchases

Total Reachable

870

29% reachable

Ghosts

2,168

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)739 24%

New Opt-Ins This Month499

Opt-Outs This Month16

Net List Growth+483

SMS List

Total SMS Opt-Ins (real customers)319 11%

New Opt-Ins This Month207

Opt-Outs This Month45

Net SMS Growth+162

Channel Mix

Email Only

551

63%

SMS Only

131

15%

Email + SMS

188

22%

Campaigns

Campaign Performance — July 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	1,768	$1,548	+72%	21	$73.74	17%	14%	1.2%	1.02%
Other	129	$105	—	2	$52.50	19%	—	1.6%	0.00%
Total	1,897	$1,653		23	$71.89	17%	14%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	247	$85	2	$42.50	5.1%	—	0.81%	Jul 2026
After First Purchase	2	440	$115	4	$28.75	15%	—	0.91%	Jun 2026
After X Purchase	6	125	$217	5	$43.40	18%	—	4.0%	Jul 2026
Abandoned Cart	2	43	$80	2	$40.00	35%	—	4.7%	Jun 2026
Points Reminder	2	4	$97	1	$97.40	0.00%	—	25%	Jul 2026
Total	13	859	$594	14	$42.46	13%	—

* Open rates derived from contact engagement data (rolling 90-day window).