Fire Island — Retention Intelligence Report

Wins

Engaged Customer AOV

$45.00

-18.4% vs store avg

Blast Campaign Revenue

$0

Total revenue from blast campaigns

Customers Kept Loyal

$45

from 1 customers kept loyal during July 2026

Revenue

Store Revenue

$200,259

-38% MoM+5.4% YoY

Purchases

3,631

-51% MoM-21% YoY

Customers

2,163

-33% MoM -3.7% YoY

Campaign-Engaged $45 (0.02%) Organic $200,214 (100%)

Known Customers

2,163

$200,259 · 3,631 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$55.15

ENGAGED CUSTOMERS

$45.00

-18.4% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

590

-25% MoM

Revenue

$42,220

$71.56 AOV

Opted-In (Reachable)

69

14% capture rate

Unreachable

418

86% — no contact info

Opted-In (Email)

69

of 487 new customers

Critical Opt-In Rate (Email) -24% MoM

14%

First-time buyers with email

Opted-In (Text)

9

of 487 new customers

Critical Opt-In Rate (Text) -89% MoM

1.8%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

0

customers

$0

2 → 3

purchases

0

customers

$0

3 → 4

purchases

0

customers

$0

4 → 5

purchases

0

customers

$0

Kept Loyal

6+ purchases

1

customers

$45

Total

1

customers

$45

Churn Intelligence & Revenue Recovery

Total Lost Customers

8,223

60+ days lapsed

3,555 opted in

New Lost This Month

788

Newly crossed 60-day mark

338 opted in

Recovered This Month

0

0.00% recovery rate

of 3,555 opted-in lost

Recovery Revenue

$0

Campaign + repurchases

Lost Customer Buckets

Active (60d)

4,557

60–89 Days

681

90–179 Days

1,564

180–359 Days

2,700

360+ Days

3,278

Total Lost

8,223

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

659

311 opted in

Saved by Campaign

0

Save Rate

0.00%

Lost Customer Pipeline

60–179 Days Lost

2,245

1,056 opted in

180–359 Days Lost

2,700

1,039 opted in

360+ Days Lost

3,278

1,460 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

0

Recovered

0

Revenue

$0

Win-Back Revenue Recovery

CAMPAIGN REV

$0

REPURCHASES

$0

TOTAL RECOVERED

$0

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
Total	0	$0	$0.00	100%

All Time Revenue Recovered

$0

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Initial Winbacks	Past Cohort Repurchases	Repurchase Share
Total	$0	$0	$0	0.00%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%

List Health & Subscriber Intelligence

Total Customers (All-Time)

12,777

Known customers with purchases

Total Reachable

6,060

47% reachable

Ghosts

6,717

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)2,497 20%

New Opt-Ins This Month461

Opt-Outs This Month0

Net List Growth+461

SMS List

Total SMS Opt-Ins (real customers)5,145 40%

New Opt-Ins This Month30

Opt-Outs This Month2

Net SMS Growth+28

Channel Mix

Email Only

915

15%

SMS Only

3,563

59%

Email + SMS

1,582

26%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

—

Conversions

—

Conversion Rate

—

July 2026 Stats

Signups

3

Customers

—

Non-Customers

3

First Purchase Conversions

All Time

New Customers

0

Revenue

$0

Avg Order

$0.00

Conv. Rate

0.00%

July 2026

New Customers

—

Revenue

—

Avg Order

—

Conv. Rate

—

Campaigns

Campaign Performance — July 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Total	0	$0		0	$0.00	—	—

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	49	$0	0	$0.00	0.00%	—	0.00%	Jul 2026
Total	1	49	$0	0	$0.00	0.00%	—

* Open rates derived from contact engagement data (rolling 90-day window).