Jul 2026Aug 2026
July 2026
Retention Intelligence
Report
Report
Fire Island
Wins
Engaged Customer AOV
$37.75
-0.6% vs store avg
Blast Campaign Revenue
$6,537
Total revenue from blast campaigns
Customers Kept Loyal
$6,576
from 108 customers kept loyal during July 2026
Revenue
Store Revenue
$299,958
+11% MoM
Purchases
7,899
+9.6% MoM
Customers
3,440
+9.1% MoM
+54% YoY
Campaign-Engaged $7,097 (2.4%)
Organic $292,861 (98%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$37.97
ENGAGED CUSTOMERS
$37.75
-0.6% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
679
-13% MoM
Revenue
$64,249
$94.62 AOV
Opted-In (Reachable)
111
16% capture rate
Unreachable
568
84% — no contact info
Opted-In (Email)
110
of 679 new customers this month, opted in this month
Critical Opt-In Rate (Email) +15% MoM
16%
First-time buyers with email
Opted-In (Text)
12
of 679 new customers this month, opted in this month
Critical Opt-In Rate (Text) —
1.8%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
2
customers
$236
2 → 3
purchases
2
customers
$21
3 → 4
purchases
2
customers
$120
4 → 5
purchases
2
customers
$109
Kept Loyal
6+ purchases
108
customers
$6,576
Total
116
customers
$7,062
Churn Intelligence & Revenue Recovery
Total Lost Customers
8,331
60+ days lapsed
3,501 opted in
New Lost This Month
727
Newly crossed 60-day mark
312 opted in
Recovered This Month
0
0.00% recovery rate
of 3,501 opted-in lost
Recovery Revenue
$0
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$0
REPURCHASES
$0
TOTAL RECOVERED
$0
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| Total | 0 | $0 | $0.00 | 100% |
All Time Revenue Recovered
$0
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| Total | $0 | $0 | $0 | 0.00% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|
List Health & Subscriber Intelligence
Total Customers (All-Time)
13,305
Known customers with purchases
Total Reachable
6,702
50% reachable
Ghosts
6,603
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,509 26%
New Opt-Ins This Month126
Opt-Outs This Month4
Net List Growth+122
SMS List
Total SMS Opt-Ins (real customers)5,373 40%
New Opt-Ins This Month48
Opt-Outs This Month10
Net SMS Growth+38
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
July 2026 Stats
First Purchase Conversions
All Time
July 2026
Campaigns
Campaign Performance — July 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Features Hook | 1,454 | $6,537 | — | 174 | $37.57 | 29% | 12% | 12% | 0.48% |
| Total | 1,454 | $6,537 | 174 | $37.57 | 29% | 12% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 28 | $62 | 4 | $15.50 | 18% | — | 14% | Jul 2026 |
| Birthday | 1 | 0 | $1,675 | 60 | $27.92 | 29% | 5.2% | — | Jul 2026 |
| Total | 2 | 28 | $1,737 | 64 | $27.14 | 24% | 5.2% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated September 23, 2026 at 01:14 AM · PufCreativ Loyalty Intelligence Platform