Jul 2026Aug 2026
August 2026
Retention Intelligence
Report
Report
Fire Island
Wins
Engaged Customer AOV
$37.93
+4.8% vs store avg
Blast Campaign Revenue
$16,331
Total revenue from blast campaigns
Customers Kept Loyal
$16,037
from 207 customers kept loyal during August 2026
Revenue
Store Revenue
$271,009
-9.7% MoM+37% YoY
Purchases
7,488
-5.2% MoM+51% YoY
Customers
3,323
-3.4% MoM
+41% YoY
Campaign-Engaged $17,602 (6.5%)
Organic $253,407 (94%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$36.19
ENGAGED CUSTOMERS
$37.93
+4.8% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
595
-12% MoM
Revenue
$46,009
$77.33 AOV
Opted-In (Reachable)
153
26% capture rate
Unreachable
442
74% — no contact info
Opted-In (Email)
153
of 595 new customers this month, opted in this month
Critical Opt-In Rate (Email) +57% MoM
26%
First-time buyers with email
Opted-In (Text)
19
of 595 new customers this month, opted in this month
Critical Opt-In Rate (Text) +81% MoM
3.2%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
3
customers
$60
2 → 3
purchases
4
customers
$266
3 → 4
purchases
1
customers
$47
4 → 5
purchases
8
customers
$412
Kept Loyal
6+ purchases
207
customers
$16,037
Total
223
customers
$16,822
Churn Intelligence & Revenue Recovery
Total Lost Customers
8,995
60+ days lapsed
3,665 opted in
New Lost This Month
1,093
Newly crossed 60-day mark
483 opted in
Recovered This Month
6
0.16% recovery rate
of 3,665 opted-in lost
Recovery Revenue
$293
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$263
REPURCHASES
$30
TOTAL RECOVERED
$293
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 180-359 days | 3 | $83 | $27.67 | 32% |
| 360+ days | 3 | $180 | $60.00 | 68% |
| Total | 6 | $263 | $43.84 | 100% |
All Time Revenue Recovered
$293
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| August 2026 | $293 | $263 | $30 | 10% |
| Total | $293 | $263 | $30 | 10% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 181-365 days | 3 | 50% | $83 | $27.67 | 214 | $30 | 100% |
| 365+ days | 3 | 50% | $180 | $60.00 | 455 | $0 | 0.00% |
| TOTAL | 6 | 100% | $263 | $43.84 | 334 | $30 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
13,903
Known customers with purchases
Total Reachable
6,829
49% reachable
Ghosts
7,074
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,671 26%
New Opt-Ins This Month159
Opt-Outs This Month15
Net List Growth+144
SMS List
Total SMS Opt-Ins (real customers)5,414 39%
New Opt-Ins This Month57
Opt-Outs This Month43
Net SMS Growth+14
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
August 2026 Stats
First Purchase Conversions
All Time
August 2026
Campaigns
Campaign Performance — August 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Features Hook | 4,320 | $16,331 | +150% | 424 | $38.52 | 44% | 6.5% | 9.8% | 0.19% |
| Total | 4,320 | $16,331 | 424 | $38.52 | 44% | 6.5% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime totals are as of Aug 31 (restated 2026-09-23).
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 311 | $50 | 3 | $16.67 | 18% | — | 0.96% | Jul 2026 |
| Winback Funnel | 3 | 6,005 | $47 | 1 | $47.00 | 16% | 1.7% | 0.02% | Aug 2026 |
| After First Purchase | 2 | 159 | $56 | 2 | $28.00 | 45% | 15% | 1.3% | Jul 2026 |
| After X Purchase | 2 | 513 | $57 | 2 | $28.38 | 31% | 3.6% | 0.39% | Aug 2026 |
| Birthday | 1 | 1,092 | $814 | 27 | $30.14 | 29% | 5.2% | 2.5% | Jul 2026 |
| Total | 9 | 8,080 | $1,023 | 35 | $29.24 | 22% | 2.7% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated September 25, 2026 at 05:30 AM · PufCreativ Loyalty Intelligence Platform