Native Nations — Retention Intelligence Report

Wins

Engaged Customer AOV

$218.76

+111.3% vs store avg

Blast Campaign Revenue

$0

Total revenue from blast campaigns

Customers Kept Loyal

$1,094

from 5 customers kept loyal during July 2026

Revenue

Store Revenue

$268,368

-60% MoM-63% YoY

Purchases

2,592

-59% MoM-63% YoY

Customers

1,504

-43% MoM -47% YoY

Campaign-Engaged $1,094 (0.41%) Organic $267,274 (100%)

Known Customers

1,504

$268,368 · 2,592 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$103.54

ENGAGED CUSTOMERS

$218.76

+111.3% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

197

-2.5% MoM

Revenue

$16,353

$83.01 AOV

Opted-In (Reachable)

145

88% capture rate

Unreachable

19

12% — no contact info

Opted-In (Email)

143

of 164 new customers

Critical Opt-In Rate (Email) +0.30% MoM

87%

First-time buyers with email

Opted-In (Text)

57

of 164 new customers

Critical Opt-In Rate (Text) -6.5% MoM

35%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

0

customers

$0

2 → 3

purchases

0

customers

$0

3 → 4

purchases

0

customers

$0

4 → 5

purchases

0

customers

$0

Kept Loyal

6+ purchases

5

customers

$1,094

Total

5

customers

$1,094

Churn Intelligence & Revenue Recovery

Total Lost Customers

16,958

60+ days lapsed

4,645 opted in

New Lost This Month

685

Newly crossed 60-day mark

540 opted in

Recovered This Month

0

0.00% recovery rate

of 4,645 opted-in lost

Recovery Revenue

$0

Campaign + repurchases

Lost Customer Buckets

Active (60d)

3,687

60–89 Days

605

90–179 Days

1,404

180–359 Days

1,809

360+ Days

13,140

Total Lost

16,958

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

434

341 opted in

Saved by Campaign

0

Save Rate

0.00%

Lost Customer Pipeline

60–179 Days Lost

2,009

1,613 opted in

180–359 Days Lost

1,809

1,071 opted in

360+ Days Lost

13,140

1,961 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

0

Recovered

0

Revenue

$0

Win-Back Revenue Recovery

CAMPAIGN REV

$0

REPURCHASES

$0

TOTAL RECOVERED

$0

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
Total	0	$0	$0.00	100%

All Time Revenue Recovered

$0

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Initial Winbacks	Past Cohort Repurchases	Repurchase Share
Total	$0	$0	$0	0.00%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%

List Health & Subscriber Intelligence

Total Customers (All-Time)

20,638

Known customers with purchases

Total Reachable

7,447

36% reachable

Ghosts

13,191

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)5,739 28%

New Opt-Ins This Month176

Opt-Outs This Month0

Net List Growth+176

SMS List

Total SMS Opt-Ins (real customers)4,828 23%

New Opt-Ins This Month80

Opt-Outs This Month4

Net SMS Growth+76

Channel Mix

Email Only

2,619

35%

SMS Only

1,708

23%

Email + SMS

3,120

42%

Campaigns

Campaign Performance — July 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Total	0	$0		0	$0.00	—	—