Jul 2026Aug 2026
July 2026
Retention Intelligence
Report
Report
Native Nations
Wins
Engaged Customer AOV
$115.05
+10.4% vs store avg
Blast Campaign Revenue
$26,070
Total revenue from blast campaigns
Customers Kept Loyal
$27,069
from 175 customers kept loyal during July 2026
Revenue
Store Revenue
$746,015
+10% MoM
Purchases
7,156
+12% MoM
Customers
2,895
+8.4% MoM
+2.3% YoY
Campaign-Engaged $27,841 (3.7%)
Organic $718,174 (96%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$104.25
ENGAGED CUSTOMERS
$115.05
+10.4% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
266
+32% MoM
Revenue
$22,536
$84.72 AOV
Opted-In (Reachable)
220
83% capture rate
Unreachable
46
17% — no contact info
Opted-In (Email)
218
of 266 new customers this month, opted in this month
Critical Opt-In Rate (Email) -3.7% MoM
82%
First-time buyers with email
Opted-In (Text)
76
of 266 new customers this month, opted in this month
Critical Opt-In Rate (Text) -18% MoM
29%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
3
customers
$247
2 → 3
purchases
1
customers
$9
3 → 4
purchases
0
customers
$0
4 → 5
purchases
2
customers
$231
Kept Loyal
6+ purchases
175
customers
$27,069
Total
181
customers
$27,557
Churn Intelligence & Revenue Recovery
Total Lost Customers
16,971
60+ days lapsed
4,467 opted in
New Lost This Month
564
Newly crossed 60-day mark
429 opted in
Recovered This Month
1
0.02% recovery rate
of 4,467 opted-in lost
Recovery Revenue
$159
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$159
REPURCHASES
$0
TOTAL RECOVERED
$159
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 1 | $159 | $159.00 | 100% |
| Total | 1 | $159 | $159.00 | 100% |
All Time Revenue Recovered
$159
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $159 | $159 | $0 | 0.00% |
| Total | $159 | $159 | $0 | 0.00% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 1 | 100% | $159 | $159.00 | 74 | $0 | 0% |
| TOTAL | 1 | 100% | $159 | $159.00 | 74 | $0 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
20,740
Known customers with purchases
Total Reachable
7,507
36% reachable
Ghosts
13,233
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,775 28%
New Opt-Ins This Month219
Opt-Outs This Month29
Net List Growth+190
SMS List
Total SMS Opt-Ins (real customers)4,851 23%
New Opt-Ins This Month89
Opt-Outs This Month9
Net SMS Growth+80
Channel Mix
Campaigns
Campaign Performance — July 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Features Hook | 995 | $26,070 | — | 233 | $111.89 | 17% | 47% | 23% | 0.00% |
| Total | 995 | $26,070 | 233 | $111.89 | 17% | 47% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 9 | $397 | 6 | $66.12 | 23% | — | 67% | Jul 2026 |
| Birthday | 1 | 0 | $5,335 | 55 | $97.00 | 27% | 26% | — | Aug 2026 |
| Total | 2 | 9 | $5,732 | 61 | $93.96 | 26% | 26% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated September 23, 2026 at 01:28 AM · PufCreativ Loyalty Intelligence Platform