Jul 2026Aug 2026
August 2026
Retention Intelligence
Report
Report
Native Nations
Wins
Engaged Customer AOV
$112.58
+9.0% vs store avg
Blast Campaign Revenue
$77,235
Total revenue from blast campaigns
Customers Kept Loyal
$80,011
from 404 customers kept loyal during August 2026
Revenue
Store Revenue
$696,217
-6.7% MoM-5.3% YoY
Purchases
6,743
-5.8% MoM-2.7% YoY
Customers
2,835
-2.1% MoM
-1.1% YoY
Campaign-Engaged $87,590 (13%)
Organic $608,627 (87%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$103.25
ENGAGED CUSTOMERS
$112.58
+9.0% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
208
-22% MoM
Revenue
$18,032
$86.69 AOV
Opted-In (Reachable)
179
86% capture rate
Unreachable
29
14% — no contact info
Opted-In (Email)
174
of 208 new customers this month, opted in this month
Critical Opt-In Rate (Email) +2.1% MoM
84%
First-time buyers with email
Opted-In (Text)
57
of 208 new customers this month, opted in this month
Critical Opt-In Rate (Text) -4.1% MoM
27%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
7
customers
$403
2 → 3
purchases
23
customers
$2,711
3 → 4
purchases
10
customers
$1,410
4 → 5
purchases
9
customers
$2,060
Kept Loyal
6+ purchases
404
customers
$80,011
Total
453
customers
$86,595
Churn Intelligence & Revenue Recovery
Total Lost Customers
17,152
60+ days lapsed
4,593 opted in
New Lost This Month
618
Newly crossed 60-day mark
471 opted in
Recovered This Month
25
0.54% recovery rate
of 4,593 opted-in lost
Recovery Revenue
$3,095
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$3,059
REPURCHASES
$36
TOTAL RECOVERED
$3,095
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 20 | $2,648 | $132.41 | 87% |
| 180-359 days | 3 | $277 | $92.25 | 9.0% |
| 360+ days | 2 | $134 | $67.24 | 4.4% |
| Total | 25 | $3,059 | $122.38 | 100% |
All Time Revenue Recovered
$3,095
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| August 2026 | $3,095 | $3,059 | $36 | 1.2% |
| Total | $3,095 | $3,059 | $36 | 1.2% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 10 | 40% | $1,219 | $121.94 | 77 | $36 | 100% |
| 91-120 days | 6 | 24% | $756 | $126.02 | 103 | $0 | 0.00% |
| 121-180 days | 4 | 16% | $673 | $168.20 | 146 | $0 | 0.00% |
| 181-365 days | 3 | 12% | $277 | $92.25 | 283 | $0 | 0.00% |
| 365+ days | 2 | 8.0% | $134 | $67.24 | 468 | $0 | 0.00% |
| TOTAL | 25 | 100% | $3,059 | $122.38 | 150 | $36 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
20,950
Known customers with purchases
Total Reachable
7,626
36% reachable
Ghosts
13,324
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,762 28%
New Opt-Ins This Month174
Opt-Outs This Month190
Net List Growth-16
SMS List
Total SMS Opt-Ins (real customers)4,903 23%
New Opt-Ins This Month71
Opt-Outs This Month36
Net SMS Growth+35
Channel Mix
Campaigns
Campaign Performance — August 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Features Hook | 4,083 | $77,235 | +196% | 676 | $114.25 | 33% | 23% | 17% | 0.17% |
| Total | 4,083 | $77,235 | 676 | $114.25 | 33% | 23% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime totals are as of Aug 31 (restated 2026-09-23).
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 134 | $233 | 4 | $58.25 | 21% | — | 3.0% | Jul 2026 |
| Winback Funnel | 3 | 4,909 | $3,293 | 29 | $113.55 | 9.8% | 16% | 0.59% | Aug 2026 |
| After First Purchase | 2 | 104 | $133 | 3 | $44.33 | 21% | 25% | 2.9% | Jul 2026 |
| After X Purchase | 2 | 564 | $1,049 | 13 | $80.71 | 11% | 12% | 2.3% | Aug 2026 |
| Birthday | 1 | 511 | $3,561 | 36 | $98.92 | 22% | 28% | 7.0% | Aug 2026 |
| Total | 9 | 6,222 | $8,269 | 85 | $97.28 | 11% | 17% | ||
* Open rates are AIQ's opens ÷ sends per channel for each flow's campaigns.
Last Updated September 26, 2026 at 05:02 AM · PufCreativ Loyalty Intelligence Platform