Aug 2026Sep 2026
September 2026
Retention Intelligence
Report
The Chronic MI
Wins
Engaged Customer AOV
$38.38
+28.4% vs store avg
Blast Campaign Revenue
$15,246
Total revenue from blast campaigns
Customers Kept Loyal
$13,929
from 228 customers kept loyal during September 2026
Furthest Customer Recovered
1,583 days
365+ day lapse bucket · 25 customers recovered in September 2026
Revenue
Store Revenue
$471,658
-21% MoM
Purchases
15,776
-19% MoM
Customers
7,470
-12% MoM +29% YoY
Campaign-Engaged $17,194 (3.6%) Organic $454,464 (96%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$29.90
ENGAGED CUSTOMERS
$38.38
+28.4% vs store avg
Monthly Revenue Trend
Store Revenue Campaign-Attributed Revenue
$0 $160,476 $320,952 $481,428 $641,904 Oct '24 Feb '25 Jun '25 Oct '25 Feb '26 Jun '26 Sep '26 $471,658 $17,194
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
1,130
-32% MoM
Revenue
$39,394
$34.86 AOV
Opted-In (Reachable)
215
19% capture rate
Unreachable
915
81% — no contact info
Opted-In (Email)
61
of 1,130 new customers this month, opted in this month
Critical Opt-In Rate (Email) +43% MoM
5.4%
First-time buyers with email
Opted-In (Text)
171
of 1,130 new customers this month, opted in this month
Critical Opt-In Rate (Text) +6.0% MoM
15%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
23
customers
$1,313
2 → 3
purchases
10
customers
$683
3 → 4
purchases
11
customers
$499
4 → 5
purchases
10
customers
$613
Kept Loyal
6+ purchases
228
customers
$13,929
Total
 
282
customers
$17,036
Churn Intelligence & Revenue Recovery
Total Lost Customers
98,925
60+ days lapsed
29,180 opted in
New Lost This Month
3,463
Newly crossed 60-day mark
1,049 opted in
Recovered This Month
25
0.09% recovery rate
of 29,180 opted-in lost
Recovery Revenue
$1,440
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
2,109
706 opted in
Saved by Campaign
9
Save Rate
1.3%
Lost Customer Pipeline
60–179 Days Lost
11,516
3,167 opted in
180–359 Days Lost
11,277
3,607 opted in
360+ Days Lost
76,132
22,406 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$779
REPURCHASES
$661
TOTAL RECOVERED
$1,440
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days15$361$24.0746%
180-359 days7$268$38.3034%
360+ days4$150$37.5219%
Total26$779$29.97100%
All Time Revenue Recovered
$2,611
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
September 2026 $1,440 $779 $661 46%
August 2026 $1,062 $773 $289 27%
July 2026 $109 $109 $0 0.00%
Total $2,611 $1,662 $950 36%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 18 36% $479 $26.59 72 $487 50%
91-120 days 2 4.0% $96 $48.00 100 $268 28%
121-180 days 12 24% $311 $25.93 138 $71 7.4%
181-365 days 9 18% $323 $35.90 281 $67 7.0%
365+ days 9 18% $439 $48.73 614 $71 7.4%
TOTAL 50 100% $1,648 $32.95 224 $964 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
109,440
Known customers with purchases
Total Reachable
33,167
30% reachable
Ghosts
76,273
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)18,018 16%
The Chronic Saginaw5,450 17%
The Chronic Muskegon6,743 25%
The Chronic Flint4,113 16%
The Chronic MI Harper Woods659 6.0%
New Opt-Ins This Month61
Opt-Outs This Month15
Net List Growth+46
SMS List
Total SMS Opt-Ins (real customers)25,308 23%
The Chronic Saginaw7,618 23%
The Chronic Muskegon5,679 21%
The Chronic Flint5,390 21%
The Chronic MI Harper Woods2,557 23%
New Opt-Ins This Month292
Opt-Outs This Month119
Net SMS Growth+173
Channel Mix
Email Only
7,859
24%
SMS Only
15,149
46%
Email + SMS
10,159
31%
Campaigns
Campaign Performance — September 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Winback 12,608 $779 -19% 28 $27.83 38% 6.3% 0.22% 0.18%
Other 177,858 $14,467 -54% 373 $38.78 3.3% 4.5% 0.21% 0.66%
Total 190,466 $15,246 401 $38.02 7.0% 4.6%
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

THE CHRONIC MUSKEGON ▾
Revenue
Store Revenue
$65,605
-19% MoM-27% YoY
Purchases
1,953
-16% MoM-22% YoY
Customers
907
-15% MoM -10% YoY
Known Customers
907
$65,605 · 1,953 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$33.59
Monthly Revenue Trend
Store Revenue
$0 $31,392 $62,785 $94,177 $125,569 Oct '24 Feb '25 Jun '25 Oct '25 Feb '26 Jun '26 Sep '26 $65,605
New Customer Intelligence
New Customers
166
-27% MoM
Revenue
$6,687
$40.28 AOV
Opted-In (Reachable)
43
26% capture rate
Unreachable
123
74% — no contact info
Opted-In (Email)
16
of 166 new customers this month, opted in this month
Critical Opt-In Rate (Email) +68% MoM
9.6%
First-time buyers with email
Opted-In (Text)
31
of 166 new customers this month, opted in this month
Critical Opt-In Rate (Text) +8.2% MoM
19%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
4
customers
$199
2 → 3
purchases
3
customers
$267
3 → 4
purchases
2
customers
$95
4 → 5
purchases
1
customers
$42
Kept Loyal
6+ purchases
53
customers
$2,782
Total
 
63
customers
$3,385
Churn Intelligence & Revenue Recovery
Total Lost Customers
21,646
60+ days lapsed
7,946 opted in
New Lost This Month
461
Newly crossed 60-day mark
175 opted in
Recovered This Month
9
0.11% recovery rate
of 7,946 opted-in lost
Recovery Revenue
$509
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
261
133 opted in
Saved by Campaign
3
Save Rate
2.2%
Lost Customer Pipeline
60–179 Days Lost
1,537
609 opted in
180–359 Days Lost
1,609
748 opted in
360+ Days Lost
18,500
6,589 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$359
REPURCHASES
$149
TOTAL RECOVERED
$509
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days6$115$19.0832%
180-359 days2$176$87.7549%
360+ days1$69$69.4019%
Total9$359$39.94100%
All Time Revenue Recovered
$907
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
September 2026 $509 $359 $149 29%
August 2026 $398 $296 $102 26%
Total $907 $655 $252 28%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 3 18% $79 $26.34 66 $0 0.00%
91-120 days 1 5.9% $53 $53.00 105 $208 82%
121-180 days 6 35% $111 $18.57 146 $12 4.8%
181-365 days 4 24% $193 $48.13 307 $32 13%
365+ days 3 18% $219 $73.13 899 $0 0.00%
TOTAL 17 100% $655 $38.55 300 $252 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
22,949
Known customers with purchases
Total Reachable
8,613
38% reachable
Ghosts
14,336
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)6,229 27%
New Opt-Ins This Month16
Opt-Outs This Month4
Net List Growth+12
SMS List
Total SMS Opt-Ins (real customers)5,272 23%
New Opt-Ins This Month70
Opt-Outs This Month19
Net SMS Growth+51
THE CHRONIC SAGINAW ▾
Revenue
Store Revenue
$135,443
-22% MoM-27% YoY
Purchases
4,187
-21% MoM-30% YoY
Customers
2,075
-17% MoM -16% YoY
Known Customers
2,075
$135,443 · 4,187 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$32.35
Monthly Revenue Trend
Store Revenue
$0 $53,234 $106,468 $159,702 $212,936 Oct '24 Feb '25 Jun '25 Oct '25 Feb '26 Jun '26 Sep '26 $135,443
New Customer Intelligence
New Customers
261
-32% MoM
Revenue
$8,179
$31.34 AOV
Opted-In (Reachable)
55
21% capture rate
Unreachable
206
79% — no contact info
Opted-In (Email)
16
of 261 new customers this month, opted in this month
Critical Opt-In Rate (Email) +80% MoM
6.1%
First-time buyers with email
Opted-In (Text)
46
of 261 new customers this month, opted in this month
Critical Opt-In Rate (Text) +29% MoM
18%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
7
customers
$307
2 → 3
purchases
2
customers
$62
3 → 4
purchases
2
customers
$158
4 → 5
purchases
3
customers
$59
Kept Loyal
6+ purchases
73
customers
$4,376
Total
 
87
customers
$4,962
Churn Intelligence & Revenue Recovery
Total Lost Customers
28,768
60+ days lapsed
8,105 opted in
New Lost This Month
1,039
Newly crossed 60-day mark
362 opted in
Recovered This Month
11
0.14% recovery rate
of 8,105 opted-in lost
Recovery Revenue
$747
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
661
250 opted in
Saved by Campaign
2
Save Rate
0.79%
Lost Customer Pipeline
60–179 Days Lost
3,533
1,123 opted in
180–359 Days Lost
3,706
1,214 opted in
360+ Days Lost
21,529
5,768 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$278
REPURCHASES
$469
TOTAL RECOVERED
$747
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days7$202$28.8773%
180-359 days3$51$16.8718%
360+ days1$25$25.009.0%
Total11$278$25.25100%
All Time Revenue Recovered
$1,323
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
September 2026 $747 $278 $469 63%
August 2026 $576 $447 $129 22%
Total $1,323 $725 $598 45%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 10 44% $268 $26.80 73 $408 68%
91-120 days 1 4.3% $43 $43.00 95 $60 10%
121-180 days 5 22% $178 $35.56 131 $59 9.9%
181-365 days 4 17% $103 $25.65 271 $0 0.00%
365+ days 3 13% $134 $44.50 484 $71 12%
TOTAL 23 100% $725 $31.52 175 $598 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
31,795
Known customers with purchases
Total Reachable
9,385
30% reachable
Ghosts
22,410
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,103 16%
New Opt-Ins This Month16
Opt-Outs This Month6
Net List Growth+10
SMS List
Total SMS Opt-Ins (real customers)7,447 23%
New Opt-Ins This Month78
Opt-Outs This Month49
Net SMS Growth+29
THE CHRONIC FLINT ▾
Revenue
Store Revenue
$104,968
-21% MoM-13% YoY
Purchases
4,269
-17% MoM-0.49% YoY
Customers
1,753
-11% MoM +7.9% YoY
Known Customers
1,753
$104,968 · 4,269 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$24.59
Monthly Revenue Trend
Store Revenue
$0 $38,798 $77,596 $116,393 $155,191 Oct '24 Feb '25 Jun '25 Oct '25 Feb '26 Jun '26 Sep '26 $104,968
New Customer Intelligence
New Customers
295
-12% MoM
Revenue
$8,819
$29.89 AOV
Opted-In (Reachable)
26
8.8% capture rate
Unreachable
269
91% — no contact info
Opted-In (Email)
9
of 295 new customers this month, opted in this month
Critical Opt-In Rate (Email) -43% MoM
3.1%
First-time buyers with email
Opted-In (Text)
20
of 295 new customers this month, opted in this month
Critical Opt-In Rate (Text) -5.4% MoM
6.8%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
2
customers
$34
2 → 3
purchases
2
customers
$249
3 → 4
purchases
4
customers
$162
4 → 5
purchases
2
customers
$154
Kept Loyal
6+ purchases
41
customers
$2,674
Total
 
51
customers
$3,273
Churn Intelligence & Revenue Recovery
Total Lost Customers
22,437
60+ days lapsed
5,378 opted in
New Lost This Month
794
Newly crossed 60-day mark
197 opted in
Recovered This Month
4
0.07% recovery rate
of 5,378 opted-in lost
Recovery Revenue
$156
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
482
112 opted in
Saved by Campaign
0
Save Rate
0.00%
Lost Customer Pipeline
60–179 Days Lost
2,637
622 opted in
180–359 Days Lost
2,598
654 opted in
360+ Days Lost
17,202
4,102 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$100
REPURCHASES
$56
TOTAL RECOVERED
$156
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days1$16$16.4916%
180-359 days1$28$28.0028%
360+ days2$56$27.8556%
Total4$100$25.05100%
All Time Revenue Recovered
$353
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
September 2026 $156 $100 $56 36%
August 2026 $88 $30 $58 66%
July 2026 $109 $109 $0 0.00%
Total $353 $239 $114 32%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 4 44% $104 $25.90 75 $79 69%
121-180 days 1 11% $22 $22.00 126 $0 0.00%
181-365 days 1 11% $28 $28.00 217 $35 31%
365+ days 3 33% $86 $28.57 460 $0 0.00%
TOTAL 9 100% $239 $26.59 225 $114 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
24,890
Known customers with purchases
Total Reachable
6,144
25% reachable
Ghosts
18,746
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,423 14%
New Opt-Ins This Month9
Opt-Outs This Month5
Net List Growth+4
SMS List
Total SMS Opt-Ins (real customers)4,898 20%
New Opt-Ins This Month43
Opt-Outs This Month21
Net SMS Growth+22
THE CHRONIC MI HARPER WOODS ▾
Revenue
Store Revenue
$137,532
-29% MoM—
Purchases
4,574
-27% MoM—
Customers
1,964
-25% MoM —
Known Customers
1,964
$137,532 · 4,574 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$30.07
Monthly Revenue Trend
Store Revenue
$0 $54,675 $109,349 $164,024 $218,698 Aug '25 Nov '25 Jan '26 Mar '26 May '26 Jul '26 Sep '26 $137,532
New Customer Intelligence
New Customers
408
-44% MoM
Revenue
$15,708
$38.50 AOV
Opted-In (Reachable)
91
22% capture rate
Unreachable
317
78% — no contact info
Opted-In (Email)
20
of 408 new customers this month, opted in this month
Critical Opt-In Rate (Email) +87% MoM
4.9%
First-time buyers with email
Opted-In (Text)
74
of 408 new customers this month, opted in this month
Critical Opt-In Rate (Text) +6.8% MoM
18%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
10
customers
$774
2 → 3
purchases
3
customers
$105
3 → 4
purchases
3
customers
$83
4 → 5
purchases
4
customers
$357
Kept Loyal
6+ purchases
61
customers
$4,097
Total
 
81
customers
$5,416
Churn Intelligence & Revenue Recovery
Total Lost Customers
7,191
60+ days lapsed
1,813 opted in
New Lost This Month
1,169
Newly crossed 60-day mark
315 opted in
Recovered This Month
1
0.06% recovery rate
of 1,813 opted-in lost
Recovery Revenue
$28
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
705
211 opted in
Saved by Campaign
4
Save Rate
1.9%
Lost Customer Pipeline
60–179 Days Lost
3,809
813 opted in
180–359 Days Lost
3,364
991 opted in
360+ Days Lost
18
9 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
0
Recovered
0
Revenue
$0
Win-Back Revenue Recovery
CAMPAIGN REV
$28
REPURCHASES
$0
TOTAL RECOVERED
$28
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days1$28$28.00100%
Total1$28$28.00100%
All Time Revenue Recovered
$28
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
September 2026 $28 $28 $0 0.00%
Total $28 $28 $0 0.00%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 1 100% $28 $28.00 63 $0 0%
TOTAL 1 100% $28 $28.00 63 $0 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
10,923
Known customers with purchases
Total Reachable
3,087
28% reachable
Ghosts
7,836
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)684 6.3%
New Opt-Ins This Month20
Opt-Outs This Month0
Net List Growth+20
SMS List
Total SMS Opt-Ins (real customers)2,751 25%
New Opt-Ins This Month101
Opt-Outs This Month29
Net SMS Growth+72
Last Updated September 26, 2026 at 04:37 AM · PufCreativ Loyalty Intelligence Platform