Current — Retention Intelligence Report

Wins

Engaged Customer AOV

$57.73

+8.8% vs store avg

Blast Campaign Revenue

$63,148

Total revenue from blast campaigns

Customers Kept Loyal

$51,298

from 488 customers kept loyal during June 2026

Revenue

Store Revenue

$316,961

+1.4% MoM +6136% YoY

Purchases

5,973

+2.4% MoM +5380% YoY

Customers

2,705

+2.6% MoM +2501% YoY

POS Total: 4,721

Campaign-Engaged $65,520 (21%) Organic $251,441 (79%)

Known Customers

2,705

$316,961 · 5,973 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$53.07

ENGAGED CUSTOMERS

$57.73

+8.8% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

580

-1.5% MoM

Revenue

$34,295

$59.13 AOV

Opted-In (Reachable)

255

40% capture rate

Unreachable

325

56% — no contact info

Opted-In (Email)

212

of 580 new customers

Critical Opt-In Rate (Email) +40% MoM

34%

First-time buyers with email

Opted-In (Text)

136

of 580 new customers

Critical Opt-In Rate (Text) -31% MoM

22%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

32

customers

$2,423

2 → 3

purchases

35

customers

$3,248

3 → 4

purchases

34

customers

$2,849

4 → 5

purchases

42

customers

$2,756

Kept Loyal

6+ purchases

488

customers

$51,298

Total

631

customers

$62,573

Churn Intelligence & Revenue Recovery

Total Lost Customers

5,106

60+ days lapsed

2,239 opted in

New Lost This Month

560

Newly crossed 60-day mark

302 opted in

Recovered This Month

21

0.94% recovery rate

of 2,239 opted-in lost

Recovery Revenue

$1,120

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

503

276 opted in

Saved by Campaign

32

Save Rate

10%

Lost Customer Pipeline

60–179 Days Lost

2,354

1,239 opted in

180–359 Days Lost

2,675

993 opted in

360+ Days Lost

77

7 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

0

Recovered

0

Revenue

$0

Win-Back Revenue Recovery

CAMPAIGN REV

$1,030

REPURCHASES

$90

TOTAL RECOVERED

$1,120

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	20	$917	$45.84	89%
180-359 days	1	$113	$113.40	11%
Total	21	$1,030	$49.06	100%

All Time Revenue Recovered

$1,120

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
June 2026	$1,120	$1,030	$90	8.0%
Total	$1,120	$1,030	$90	8.0%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	13	62%	$503	$38.65	70	$70	78%
91-120 days	4	19%	$205	$51.34	107	$20	22%
121-180 days	3	14%	$209	$69.65	145	$0	0.00%
181-365 days	1	4.8%	$113	$113.40	203	$0	0.00%
TOTAL	21	100%	$1,030	$49.06	94	$90	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

9,064

Known customers with purchases

Total Reachable

4,847

53% reachable

Ghosts

4,217

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)2,720 30%

New Opt-Ins This Month265

Opt-Outs This Month15

Net List Growth+250

SMS List

Total SMS Opt-Ins (real customers)3,893 43%

New Opt-Ins This Month258

Opt-Outs This Month95

Net SMS Growth+163

Channel Mix

Email Only

954

20%

SMS Only

2,127

44%

Email + SMS

1,766

36%

Campaigns

Campaign Performance — June 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	19,379	$55,116	—	913	$60.37	36%	12%	4.7%	0.43%
Weekly Lost	5,743	$1,077	—	22	$48.95	28%	—	0.38%	0.00%
Other	49,943	$6,955	-80%	150	$46.36	2.3%	13%	0.30%	0.15%
Total	75,065	$63,148		1,085	$58.20	9.0%	12%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	151	$392	5	$78.43	39%	—	3.3%	Jun 2026
Total	1	151	$392	5	$78.43	39%	—

* Open rates derived from contact engagement data (rolling 90-day window).