August 2026
Retention Intelligence
Report
Report
Current
Wins
Engaged Customer AOV
$57.63
+6.4% vs store avg
Blast Campaign Revenue
$60,778
Total revenue from blast campaigns
Customers Kept Loyal
$49,930
from 400 customers kept loyal during August 2026
Revenue
Store Revenue
$347,907
+5.0% MoM
Purchases
6,425
+4.0% MoM
Customers
2,757
-0.11% MoM
+42% YoY
POS Total: 5,622
Campaign-Engaged $62,070 (18%)
Organic $285,837 (82%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$54.15
ENGAGED CUSTOMERS
$57.63
+6.4% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
572
-9.6% MoM
Revenue
$34,320
$60.00 AOV
Opted-In (Reachable)
175
31% capture rate
Unreachable
397
69% — no contact info
Opted-In (Email)
174
of 572 new customers this month, opted in this month
Critical Opt-In Rate (Email) +23% MoM
30%
First-time buyers with email
Opted-In (Text)
73
of 572 new customers this month, opted in this month
Critical Opt-In Rate (Text) +68% MoM
13%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
34
customers
$2,273
2 → 3
purchases
35
customers
$3,296
3 → 4
purchases
35
customers
$2,584
4 → 5
purchases
33
customers
$2,295
Kept Loyal
6+ purchases
400
customers
$49,930
Total
537
customers
$60,379
Churn Intelligence & Revenue Recovery
Total Lost Customers
6,338
60+ days lapsed
2,791 opted in
New Lost This Month
933
Newly crossed 60-day mark
492 opted in
Recovered This Month
20
0.72% recovery rate
of 2,791 opted-in lost
Recovery Revenue
$1,763
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$753
REPURCHASES
$1,010
TOTAL RECOVERED
$1,763
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 21 | $748 | $35.62 | 99% |
| 180-359 days | 1 | $5 | $4.97 | 0.66% |
| Total | 22 | $753 | $34.22 | 100% |
All Time Revenue Recovered
$5,033
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| August 2026 | $1,763 | $753 | $1,010 | 57% |
| July 2026 | $2,150 | $825 | $1,325 | 62% |
| June 2026 | $1,120 | $1,030 | $90 | 8.0% |
| Total | $5,033 | $2,608 | $2,425 | 48% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 33 | 53% | $1,238 | $37.52 | 70 | $1,222 | 50% |
| 91-120 days | 13 | 21% | $513 | $39.49 | 105 | $863 | 35% |
| 121-180 days | 10 | 16% | $544 | $54.43 | 141 | $309 | 13% |
| 181-365 days | 6 | 9.7% | $293 | $48.80 | 263 | $51 | 2.1% |
| TOTAL | 62 | 100% | $2,588 | $41.75 | 107 | $2,445 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
10,583
Known customers with purchases
Total Reachable
5,505
52% reachable
Ghosts
5,078
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,348 32%
New Opt-Ins This Month181
Opt-Outs This Month23
Net List Growth+158
SMS List
Total SMS Opt-Ins (real customers)4,278 40%
New Opt-Ins This Month130
Opt-Outs This Month8
Net SMS Growth+122
Channel Mix
Campaigns
Campaign Performance — August 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 24,841 | $54,404 | +1.9% | 890 | $61.13 | 34% | 3.5% | 3.6% | 0.07% |
| Weekly Lost | 10,234 | $910 | +7.4% | 25 | $36.39 | 30% | — | 0.24% | 0.02% |
| Other | 67,245 | $5,464 | -64% | 130 | $42.03 | 2.0% | 12% | 0.19% | 0.16% |
| Total | 102,320 | $60,778 | 1,045 | $58.16 | 11% | 4.2% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 576 | $621 | 13 | $47.79 | 39% | — | 2.3% | Jun 2026 |
| After First Purchase | 2 | 414 | $392 | 5 | $78.43 | 35% | — | 1.2% | Jul 2026 |
| After X Purchase | 3 | 380 | $545 | 13 | $41.96 | 37% | — | 3.4% | Jul 2026 |
| Birthday | 1 | 452 | $1,539 | 39 | $39.47 | 40% | 0.00% | 8.6% | Jun 2026 |
| Total | 7 | 1,822 | $3,098 | 70 | $44.26 | 38% | 0.00% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated September 22, 2026 at 01:50 AM · PufCreativ Loyalty Intelligence Platform