July 2026
Retention Intelligence
Report
Report
Current
Wins
Engaged Customer AOV
$57.44
+7.1% vs store avg
Blast Campaign Revenue
$68,009
Total revenue from blast campaigns
Customers Kept Loyal
$55,896
from 473 customers kept loyal during July 2026
Revenue
Store Revenue
$331,258
+10% MoM
Purchases
6,175
+9.4% MoM
Customers
2,760
+8.0% MoM
+78% YoY
POS Total: 5,367
Campaign-Engaged $69,382 (21%)
Organic $261,875 (79%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$53.64
ENGAGED CUSTOMERS
$57.44
+7.1% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
633
+6.0% MoM
Revenue
$38,012
$60.05 AOV
Opted-In (Reachable)
159
25% capture rate
Unreachable
474
75% — no contact info
Opted-In (Email)
157
of 633 new customers this month, opted in this month
Critical Opt-In Rate (Email) -21% MoM
25%
First-time buyers with email
Opted-In (Text)
48
of 633 new customers this month, opted in this month
Critical Opt-In Rate (Text) -56% MoM
7.6%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
47
customers
$4,350
2 → 3
purchases
31
customers
$2,214
3 → 4
purchases
39
customers
$2,609
4 → 5
purchases
31
customers
$2,668
Kept Loyal
6+ purchases
473
customers
$55,896
Total
621
customers
$67,737
Churn Intelligence & Revenue Recovery
Total Lost Customers
5,831
60+ days lapsed
2,585 opted in
New Lost This Month
881
Newly crossed 60-day mark
497 opted in
Recovered This Month
20
0.77% recovery rate
of 2,585 opted-in lost
Recovery Revenue
$2,150
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$825
REPURCHASES
$1,325
TOTAL RECOVERED
$2,150
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 16 | $651 | $40.69 | 79% |
| 180-359 days | 4 | $174 | $43.60 | 21% |
| Total | 20 | $825 | $41.27 | 100% |
All Time Revenue Recovered
$3,270
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $2,150 | $825 | $1,325 | 62% |
| June 2026 | $1,120 | $1,030 | $90 | 8.0% |
| Total | $3,270 | $1,856 | $1,415 | 43% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 22 | 54% | $824 | $37.47 | 70 | $737 | 52% |
| 91-120 days | 7 | 17% | $314 | $44.90 | 105 | $419 | 30% |
| 121-180 days | 7 | 17% | $429 | $61.31 | 139 | $259 | 18% |
| 181-365 days | 5 | 12% | $288 | $57.56 | 273 | $0 | 0.00% |
| TOTAL | 41 | 100% | $1,856 | $45.26 | 113 | $1,415 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
9,990
Known customers with purchases
Total Reachable
5,305
53% reachable
Ghosts
4,685
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,163 32%
New Opt-Ins This Month163
Opt-Outs This Month36
Net List Growth+127
SMS List
Total SMS Opt-Ins (real customers)4,097 41%
New Opt-Ins This Month74
Opt-Outs This Month29
Net SMS Growth+45
Channel Mix
Campaigns
Campaign Performance — July 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 23,446 | $53,392 | -3.3% | 868 | $61.51 | 34% | 5.7% | 3.7% | 0.17% |
| Weekly Lost | 8,262 | $847 | -21% | 22 | $38.52 | 30% | — | 0.27% | 0.00% |
| Other | 72,540 | $13,769 | +42% | 286 | $48.14 | 5.1% | 12% | 0.39% | 0.16% |
| Total | 104,248 | $68,009 | 1,176 | $57.83 | 12% | 6.3% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 371 | $503 | 8 | $62.92 | 40% | — | 2.2% | Jun 2026 |
| After First Purchase | 2 | 174 | $131 | 2 | $65.47 | 35% | — | 1.1% | Jul 2026 |
| After X Purchase | 3 | 136 | $128 | 3 | $42.82 | 37% | — | 2.2% | Jul 2026 |
| Birthday | 1 | 221 | $708 | 15 | $47.21 | 40% | 0.00% | 6.8% | Jun 2026 |
| Total | 7 | 902 | $1,471 | 28 | $52.53 | 38% | 0.00% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated September 23, 2026 at 01:04 AM · PufCreativ Loyalty Intelligence Platform