Current — Retention Intelligence Report

Wins

Engaged Customer AOV

$55.89

+3.0% vs store avg

Blast Campaign Revenue

$21,050

Total revenue from blast campaigns

Customers Kept Loyal

$16,652

from 231 customers kept loyal during July 2026

Revenue

Store Revenue

$251,969

-21% MoM+55% YoY

Purchases

4,643

-22% MoM+56% YoY

Customers

2,399

-11% MoM +53% YoY

Campaign-Engaged $20,342 (8.1%) Organic $231,627 (92%)

Known Customers

2,399

$251,969 · 4,643 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$54.27

ENGAGED CUSTOMERS

$55.89

+3.0% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

478

-18% MoM

Revenue

$27,571

$57.68 AOV

Opted-In (Reachable)

140

29% capture rate

Unreachable

346

71% — no contact info

Opted-In (Email)

135

of 486 new customers

Critical Opt-In Rate (Email) -17% MoM

28%

First-time buyers with email

Opted-In (Text)

64

of 486 new customers

Critical Opt-In Rate (Text) -44% MoM

13%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

19

customers

$1,683

2 → 3

purchases

7

customers

$375

3 → 4

purchases

18

customers

$980

4 → 5

purchases

10

customers

$512

Kept Loyal

6+ purchases

231

customers

$16,652

Total

285

customers

$20,202

Churn Intelligence & Revenue Recovery

Total Lost Customers

5,648

60+ days lapsed

2,751 opted in

New Lost This Month

917

Newly crossed 60-day mark

551 opted in

Recovered This Month

13

0.47% recovery rate

of 2,751 opted-in lost

Recovery Revenue

$1,798

Campaign + repurchases

Lost Customer Buckets

Active (60d)

3,804

60–89 Days

823

90–179 Days

1,828

180–359 Days

2,627

360+ Days

370

Total Lost

5,648

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

552

347 opted in

Saved by Campaign

10

Save Rate

2.8%

Lost Customer Pipeline

60–179 Days Lost

2,651

1,506 opted in

180–359 Days Lost

2,627

1,156 opted in

360+ Days Lost

370

89 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

0

Recovered

0

Revenue

$0

Win-Back Revenue Recovery

CAMPAIGN REV

$687

REPURCHASES

$1,111

TOTAL RECOVERED

$1,798

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	11	$589	$53.57	86%
180-359 days	2	$97	$48.72	14%
Total	13	$687	$52.83	100%

All Time Revenue Recovered

$2,918

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
July 2026	$1,798	$687	$1,111	62%
June 2026	$1,120	$1,030	$90	8.0%
Total	$2,918	$1,717	$1,201	41%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	19	56%	$784	$41.24	70	$583	48%
91-120 days	6	18%	$309	$51.56	106	$359	30%
121-180 days	6	18%	$413	$68.87	142	$259	22%
181-365 days	3	8.8%	$211	$70.28	245	$0	0.00%
TOTAL	34	100%	$1,717	$50.50	104	$1,201	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

9,452

Known customers with purchases

Total Reachable

4,810

51% reachable

Ghosts

4,642

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)2,713 29%

New Opt-Ins This Month204

Opt-Outs This Month39

Net List Growth+165

SMS List

Total SMS Opt-Ins (real customers)3,810 40%

New Opt-Ins This Month104

Opt-Outs This Month27

Net SMS Growth+77

Channel Mix

Email Only

1,000

21%

SMS Only

2,097

44%

Email + SMS

1,713

36%

Campaigns

Campaign Performance — July 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	16,183	$18,407	-67%	303	$60.75	34%	7.2%	1.9%	0.20%
Weekly Lost	5,351	$687	-36%	13	$52.83	30%	—	0.24%	0.00%
Other	56,435	$1,956	-80%	54	$36.23	6.1%	13%	0.10%	0.15%
Total	77,969	$21,050		370	$56.89	12%	7.9%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	331	$392	5	$78.43	39%	—	1.5%	Jun 2026
After First Purchase	2	115	$120	1	$119.71	20%	—	0.87%	Jul 2026
After X Purchase	3	86	$0	0	$0.00	26%	—	0.00%	Jul 2026
Total	6	532	$512	6	$85.31	35%	—

* Open rates derived from contact engagement data (rolling 90-day window).