September 2026
Retention Intelligence
Report
Report
Fire Island
Wins
Engaged Customer AOV
$37.31
+7.6% vs store avg
Blast Campaign Revenue
$10,505
Total revenue from blast campaigns
Customers Kept Loyal
$10,918
from 184 customers kept loyal during September 2026
Furthest Customer Recovered
400 days
365+ day lapse bucket · 18 customers recovered in September 2026
Revenue
Store Revenue
$191,032
-30% MoM+6.4% YoY
Purchases
5,509
-26% MoM+20% YoY
Customers
2,756
-17% MoM
+28% YoY
Campaign-Engaged $12,462 (6.5%)
Organic $178,570 (93%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$34.68
ENGAGED CUSTOMERS
$37.31
+7.6% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
337
-43% MoM
Revenue
$21,738
$64.50 AOV
Opted-In (Reachable)
45
13% capture rate
Unreachable
292
87% — no contact info
Opted-In (Email)
44
of 337 new customers this month, opted in this month
Critical Opt-In Rate (Email) -49% MoM
13%
First-time buyers with email
Opted-In (Text)
5
of 337 new customers this month, opted in this month
Critical Opt-In Rate (Text) -54% MoM
1.5%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
4
customers
$138
2 → 3
purchases
7
customers
$241
3 → 4
purchases
9
customers
$252
4 → 5
purchases
9
customers
$524
Kept Loyal
6+ purchases
184
customers
$10,918
Total
213
customers
$12,074
Churn Intelligence & Revenue Recovery
Total Lost Customers
9,425
60+ days lapsed
3,913 opted in
New Lost This Month
1,127
Newly crossed 60-day mark
458 opted in
Recovered This Month
18
0.46% recovery rate
of 3,913 opted-in lost
Recovery Revenue
$861
Campaign + repurchases
Lost Customer Buckets
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$770
REPURCHASES
$91
TOTAL RECOVERED
$861
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 15 | $723 | $48.20 | 94% |
| 360+ days | 3 | $47 | $15.53 | 6.1% |
| Total | 18 | $770 | $42.76 | 100% |
All Time Revenue Recovered
$1,037
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| September 2026 | $861 | $770 | $91 | 11% |
| August 2026 | $177 | $147 | $30 | 17% |
| Total | $1,037 | $917 | $121 | 12% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 8 | 35% | $417 | $52.10 | 77 | $0 | 0.00% |
| 91-120 days | 2 | 8.7% | $64 | $31.91 | 110 | $0 | 0.00% |
| 121-180 days | 5 | 22% | $242 | $48.48 | 133 | $0 | 0.00% |
| 181-365 days | 3 | 13% | $83 | $27.67 | 214 | $30 | 25% |
| 365+ days | 5 | 22% | $111 | $22.12 | 414 | $91 | 75% |
| TOTAL | 23 | 100% | $917 | $39.85 | 183 | $121 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
14,029
Known customers with purchases
Total Reachable
6,606
47% reachable
Ghosts
7,423
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,393 24%
New Opt-Ins This Month51
Opt-Outs This Month34
Net List Growth+17
SMS List
Total SMS Opt-Ins (real customers)5,209 37%
New Opt-Ins This Month17
Opt-Outs This Month40
Net SMS Growth-23
Channel Mix
Spin Wheel Acquisition
Lifetime Stats
September 2026 Stats
First Purchase Conversions
All Time
September 2026
Campaigns
Campaign Performance — September 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Features Hook | 8,169 | $10,505 | -36% | 276 | $38.06 | 25% | 2.7% | 3.4% | 0.17% |
| Total | 8,169 | $10,505 | 276 | $38.06 | 25% | 2.7% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime totals could not be reconstructed as of 2026-09-30 — cumulative to the render date; no strict snapshot exists for them at all.
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 387 | $62 | 4 | $15.50 | 18% | — | 1.0% | Jul 2026 |
| Winback Funnel | 3 | 16,504 | $625 | 12 | $52.12 | 16% | 1.7% | 0.07% | Aug 2026 |
| After First Purchase | 2 | 268 | $102 | 3 | $34.07 | 45% | 15% | 1.1% | Jul 2026 |
| After X Purchase | 2 | 1,576 | $386 | 10 | $38.55 | 31% | 3.6% | 0.63% | Aug 2026 |
| Birthday | 1 | 2,173 | $1,675 | 60 | $27.92 | 29% | 5.2% | 2.8% | Jul 2026 |
| Total | 9 | 20,908 | $2,850 | 89 | $32.03 | 22% | 2.7% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated September 25, 2026 at 11:26 PM · PufCreativ Loyalty Intelligence Platform