September 2026
Retention Intelligence
Report
Report
Native Nations
Wins
Engaged Customer AOV
$117.19
+15.0% vs store avg
Blast Campaign Revenue
$32,169
Total revenue from blast campaigns
Customers Kept Loyal
$36,862
from 210 customers kept loyal during September 2026
Furthest Customer Recovered
348 days
181-365 day lapse bucket · 39 customers recovered in September 2026
Revenue
Store Revenue
$549,458
-21% MoM-19% YoY
Purchases
5,390
-20% MoM-17% YoY
Customers
2,526
-11% MoM
-5.4% YoY
Campaign-Engaged $42,776 (7.8%)
Organic $506,682 (92%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$101.94
ENGAGED CUSTOMERS
$117.19
+15.0% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
166
-20% MoM
Revenue
$15,637
$94.20 AOV
Opted-In (Reachable)
124
75% capture rate
Unreachable
42
25% — no contact info
Opted-In (Email)
115
of 166 new customers this month, opted in this month
Critical Opt-In Rate (Email) -17% MoM
69%
First-time buyers with email
Opted-In (Text)
39
of 166 new customers this month, opted in this month
Critical Opt-In Rate (Text) -14% MoM
23%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
6
customers
$767
2 → 3
purchases
8
customers
$1,430
3 → 4
purchases
13
customers
$2,405
4 → 5
purchases
6
customers
$906
Kept Loyal
6+ purchases
210
customers
$36,862
Total
243
customers
$42,370
Churn Intelligence & Revenue Recovery
Total Lost Customers
17,358
60+ days lapsed
5,018 opted in
New Lost This Month
696
Newly crossed 60-day mark
526 opted in
Recovered This Month
39
0.78% recovery rate
of 5,018 opted-in lost
Recovery Revenue
$8,246
Campaign + repurchases
Lost Customer Buckets
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$6,969
REPURCHASES
$1,277
TOTAL RECOVERED
$8,246
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 40 | $5,574 | $139.34 | 80% |
| 180-359 days | 13 | $1,360 | $104.59 | 20% |
| 360+ days | 1 | $36 | $36.00 | 0.52% |
| Total | 54 | $6,969 | $129.06 | 100% |
All Time Revenue Recovered
$11,342
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| September 2026 | $8,246 | $6,969 | $1,277 | 15% |
| August 2026 | $3,095 | $3,059 | $36 | 1.2% |
| Total | $11,342 | $10,029 | $1,313 | 12% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 34 | 45% | $4,338 | $127.57 | 75 | $1,064 | 62% |
| 91-120 days | 10 | 13% | $1,649 | $164.88 | 104 | $0 | 0.00% |
| 121-180 days | 13 | 17% | $1,831 | $140.84 | 154 | $394 | 23% |
| 181-365 days | 16 | 21% | $1,636 | $102.28 | 252 | $172 | 10% |
| 365+ days | 3 | 3.9% | $170 | $56.83 | 451 | $88 | 5.1% |
| TOTAL | 76 | 100% | $9,624 | $126.63 | 144 | $1,718 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
21,094
Known customers with purchases
Total Reachable
7,731
37% reachable
Ghosts
13,363
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,856 28%
New Opt-Ins This Month118
Opt-Outs This Month49
Net List Growth+69
SMS List
Total SMS Opt-Ins (real customers)4,919 23%
New Opt-Ins This Month46
Opt-Outs This Month27
Net SMS Growth+19
Channel Mix
Campaigns
Campaign Performance — September 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Features Hook | 3,972 | $25,727 | -67% | 227 | $113.33 | 21% | 13% | 5.7% | 0.05% |
| Other | 1,342 | $6,442 | -8.8% | 51 | $126.31 | 31% | 15% | 3.8% | 0.07% |
| Total | 5,314 | $32,169 | 278 | $115.71 | 23% | 13% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime totals could not be reconstructed as of 2026-09-30 — cumulative to the render date; no strict snapshot exists for them at all.
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 225 | $397 | 6 | $66.12 | 22% | — | 2.7% | Jul 2026 |
| Winback Funnel | 3 | 9,307 | $6,475 | 58 | $111.63 | 7.4% | 11% | 0.62% | Aug 2026 |
| After First Purchase | 2 | 214 | $378 | 6 | $62.98 | 26% | 16% | 2.8% | Jul 2026 |
| After X Purchase | 2 | 1,051 | $3,225 | 28 | $115.19 | 9.7% | 11% | 2.7% | Aug 2026 |
| Birthday | 1 | 819 | $5,335 | 55 | $97.00 | 27% | 26% | 6.7% | Aug 2026 |
| Total | 9 | 11,616 | $15,810 | 153 | $103.33 | 9.6% | 12% | ||
* Open rates are AIQ's opens ÷ sends per channel for each flow's campaigns.
Last Updated September 26, 2026 at 03:57 AM · PufCreativ Loyalty Intelligence Platform