June 2026
Retention Intelligence
Report
Report
RiZE
Wins
Engaged Customer AOV
$94.85
+16.4% vs store avg
Blast Campaign Revenue
$85,728
Total revenue from blast campaigns
Customers Kept Loyal
$23,484
from 178 customers kept loyal during June 2026
Revenue
Store Revenue
$1.7M
-3.8% MoM-22% YoY
Purchases
20,290
+1.6% MoM-17% YoY
Customers
11,481
+1.1% MoM
-15% YoY
Campaign-Engaged $92,765 (5.6%)
Organic $1.6M (94%)
AOV Comparison
STOREWIDE
$81.49
ENGAGED CUSTOMERS
$94.85
+16.4% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
2,625
+35% MoM
Revenue
$280,173
$106.73 AOV
Opted-In (Reachable)
1,003
38% capture rate
Unreachable
1,622
62% — no contact info
Opted-In (Email)
829
of 2,625 new customers
Critical Opt-In Rate (Email) -5.4% MoM
32%
First-time buyers with email
Opted-In (Text)
440
of 2,625 new customers
Critical Opt-In Rate (Text) -20% MoM
17%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
103,962
60+ days lapsed
45,344 opted in
New Lost This Month
3,368
Newly crossed 60-day mark
2,056 opted in
Recovered This Month
105
0.23% recovery rate
of 45,344 opted-in lost
Recovery Revenue
$16,957
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$16,758
REPURCHASES
$199
TOTAL RECOVERED
$16,957
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 73 | $11,265 | $154.31 | 67% |
| 180-359 days | 26 | $4,732 | $181.98 | 28% |
| 360+ days | 6 | $762 | $126.92 | 4.5% |
| Total | 105 | $16,758 | $159.60 | 100% |
All Time Revenue Recovered
$16,957
WB Coupon Redemptions
WB-coded coupons redeemed at checkout (AIQ discount engine) — direct-response signal, counted independently of campaign attribution. “Redeemed & Opened” = redemptions by a customer who also opened a WB email first; the remainder still redeemed a WB coupon (email open-tracking under-reports, so this is a floor, not a filter).
| Month | WB Email Opens | WB Redemptions | Redeemed & Opened |
|---|---|---|---|
| May '26 | 0 | 0 | 0 (—) |
| Jun '26 | 2,739 | 20 | 4 (20%) |
| Total | 2,739 | 20 | 4 (20%) |
Since WB program start: 20 redemptions · $632 in discounts redeemed
Source: AIQ discount engine (POS-redeemed)
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| June 2026 | $16,957 | $16,758 | $199 | 1.2% |
| Total | $16,957 | $16,758 | $199 | 1.2% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 24 | 23% | $3,765 | $156.89 | 106 | $0 | 0.00% |
| 121-180 days | 49 | 47% | $7,499 | $153.05 | 149 | $199 | 100% |
| 181-365 days | 26 | 25% | $4,732 | $181.99 | 267 | $0 | 0.00% |
| 365+ days | 6 | 5.7% | $762 | $126.92 | 492 | $0 | 0.00% |
| TOTAL | 105 | 100% | $16,758 | $159.60 | 188 | $199 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
121,751
Known customers with purchases
Total Reachable
55,996
46% reachable
Ghosts
65,755
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)49,818 41%
New Opt-Ins This Month1,157
Opt-Outs This Month48
Net List Growth+1,109
SMS List
Total SMS Opt-Ins (real customers)30,912 25%
New Opt-Ins This Month1,254
Opt-Outs This Month19
Net SMS Growth+1,235
Channel Mix
Campaigns
Campaign Performance — June 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Winback | 12,303 | $13,485 | — | 85 | $158.65 | 33% | — | 0.69% | 0.17% |
| Other | 11,174 | $72,243 | -6.4% | 847 | $85.29 | 60% | — | 7.6% | 0.09% |
| Total | 23,477 | $85,728 | 932 | $91.98 | 46% | — | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Winback Funnel | 2 | 10,936 | $18,198 | 113 | $161.05 | 38% | 0.49% | 1.0% | May 2026 |
| Total | 2 | 10,936 | $18,198 | 113 | $161.05 | 38% | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
IRON MOUNTAIN ▾
Revenue
Store Revenue
$272,908
+0.16% MoM-25% YoY
Purchases
5,374
+2.7% MoM-16% YoY
Customers
4,024
+1.2% MoM
-9.1% YoY
Store AOV
$50.78
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
612
+43% MoM
Revenue
$49,482
$80.85 AOV
Opted-In (Reachable)
194
32% capture rate
Unreachable
418
68% — no contact info
Opted-In (Email)
193
of 612 new customers
Critical Opt-In Rate (Email) +2.8% MoM
32%
First-time buyers with email
Opted-In (Text)
57
of 612 new customers
Critical Opt-In Rate (Text) -34% MoM
9.3%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
20,537
60+ days lapsed
8,120 opted in
New Lost This Month
1,118
Newly crossed 60-day mark
667 opted in
Recovered This Month
10
0.12% recovery rate
of 8,120 opted-in lost
Recovery Revenue
$1,845
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$1,845
REPURCHASES
$0
TOTAL RECOVERED
$1,845
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 7 | $1,541 | $220.18 | 84% |
| 180-359 days | 1 | $165 | $164.52 | 8.9% |
| 360+ days | 2 | $139 | $69.72 | 7.6% |
| Total | 10 | $1,845 | $184.52 | 100% |
All Time Revenue Recovered
$1,845
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| June 2026 | $1,845 | $1,845 | $0 | 0.00% |
| Total | $1,845 | $1,845 | $0 | 0.00% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 1 | 10% | $154 | $154.29 | 113 | $0 | 0% |
| 121-180 days | 6 | 60% | $1,387 | $231.16 | 152 | $0 | 0% |
| 181-365 days | 1 | 10% | $165 | $164.52 | 187 | $0 | 0% |
| 365+ days | 2 | 20% | $139 | $69.72 | 501 | $0 | 0% |
| TOTAL | 10 | 100% | $1,845 | $184.52 | 221 | $0 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
23,399
Known customers with purchases
Total Reachable
9,536
41% reachable
Ghosts
13,863
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)9,062 39%
New Opt-Ins This Month105
Opt-Outs This Month4
Net List Growth+101
SMS List
Total SMS Opt-Ins (real customers)5,082 22%
New Opt-Ins This Month184
Opt-Outs This Month2
Net SMS Growth+182
MENOMINEE ▾
Revenue
Store Revenue
$385,403
-6.3% MoM-37% YoY
Purchases
4,286
+1.4% MoM-30% YoY
Customers
2,652
-3.3% MoM
+3.9% YoY
Store AOV
$89.92
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
754
+18% MoM
Revenue
$83,186
$110.33 AOV
Opted-In (Reachable)
449
60% capture rate
Unreachable
305
40% — no contact info
Opted-In (Email)
277
of 754 new customers
Critical Opt-In Rate (Email) +15% MoM
37%
First-time buyers with email
Opted-In (Text)
279
of 754 new customers
Critical Opt-In Rate (Text) -22% MoM
37%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
30,405
60+ days lapsed
15,549 opted in
New Lost This Month
1,760
Newly crossed 60-day mark
1,268 opted in
Recovered This Month
31
0.20% recovery rate
of 15,549 opted-in lost
Recovery Revenue
$5,052
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$5,052
REPURCHASES
$0
TOTAL RECOVERED
$5,052
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 23 | $3,417 | $148.57 | 68% |
| 180-359 days | 6 | $1,137 | $189.45 | 23% |
| 360+ days | 2 | $498 | $248.88 | 9.9% |
| Total | 31 | $5,052 | $162.95 | 100% |
All Time Revenue Recovered
$5,052
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| June 2026 | $5,052 | $5,052 | $0 | 0.00% |
| Total | $5,052 | $5,052 | $0 | 0.00% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 8 | 26% | $1,329 | $166.11 | 105 | $0 | 0% |
| 121-180 days | 15 | 48% | $2,088 | $139.21 | 146 | $0 | 0% |
| 181-365 days | 6 | 19% | $1,137 | $189.45 | 271 | $0 | 0% |
| 365+ days | 2 | 6.5% | $498 | $248.88 | 516 | $0 | 0% |
| TOTAL | 31 | 100% | $5,052 | $162.95 | 184 | $0 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
34,528
Known customers with purchases
Total Reachable
18,514
54% reachable
Ghosts
16,014
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)15,574 45%
New Opt-Ins This Month216
Opt-Outs This Month10
Net List Growth+206
SMS List
Total SMS Opt-Ins (real customers)12,414 36%
New Opt-Ins This Month550
Opt-Outs This Month14
Net SMS Growth+536
IRONWOOD ▾
Revenue
Store Revenue
$719,178
+0.37% MoM-31% YoY
Purchases
7,963
+7.8% MoM-15% YoY
Customers
4,805
+3.6% MoM
-11% YoY
Store AOV
$90.31
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
1,259
+44% MoM
Revenue
$147,505
$117.16 AOV
Opted-In (Reachable)
595
47% capture rate
Unreachable
664
53% — no contact info
Opted-In (Email)
595
of 1,259 new customers
Critical Opt-In Rate (Email) -6.7% MoM
47%
First-time buyers with email
Opted-In (Text)
111
of 1,259 new customers
Critical Opt-In Rate (Text) -30% MoM
8.8%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
49,233
60+ days lapsed
23,797 opted in
New Lost This Month
2,157
Newly crossed 60-day mark
1,439 opted in
Recovered This Month
64
0.27% recovery rate
of 23,797 opted-in lost
Recovery Revenue
$10,060
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$9,861
REPURCHASES
$199
TOTAL RECOVERED
$10,060
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 43 | $6,306 | $146.66 | 64% |
| 180-359 days | 19 | $3,430 | $180.55 | 35% |
| 360+ days | 2 | $124 | $62.16 | 1.3% |
| Total | 64 | $9,861 | $154.08 | 100% |
All Time Revenue Recovered
$10,060
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| June 2026 | $10,060 | $9,861 | $199 | 2.0% |
| Total | $10,060 | $9,861 | $199 | 2.0% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 15 | 23% | $2,282 | $152.15 | 107 | $0 | 0.00% |
| 121-180 days | 28 | 44% | $4,024 | $143.72 | 149 | $199 | 100% |
| 181-365 days | 19 | 30% | $3,430 | $180.55 | 269 | $0 | 0.00% |
| 365+ days | 2 | 3.1% | $124 | $62.16 | 458 | $0 | 0.00% |
| TOTAL | 64 | 100% | $9,861 | $154.08 | 185 | $199 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
55,114
Known customers with purchases
Total Reachable
27,444
50% reachable
Ghosts
27,670
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)25,480 46%
New Opt-Ins This Month476
Opt-Outs This Month34
Net List Growth+442
SMS List
Total SMS Opt-Ins (real customers)13,591 25%
New Opt-Ins This Month368
Opt-Outs This Month0
Net SMS Growth+368
Last Updated July 31, 2026 at 12:29 AM · PufCreativ Loyalty Intelligence Platform