August 2026
Retention Intelligence
Report
Report
RiZE
Wins
Engaged Customer AOV
$102.04
+19.7% vs store avg
Blast Campaign Revenue
$116,490
Total revenue from blast campaigns
Customers Kept Loyal
$100,529
from 709 customers kept loyal during August 2026
Revenue
Store Revenue
$1.8M
-4.8% MoM-22% YoY
Purchases
21,159
-3.7% MoM-18% YoY
Customers
12,243
-5.5% MoM
-19% YoY
Campaign-Engaged $131,122 (7.3%)
Organic $1.7M (93%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$85.28
ENGAGED CUSTOMERS
$102.04
+19.7% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
2,796
-1.3% MoM
Revenue
$293,945
$105.13 AOV
Opted-In (Reachable)
977
35% capture rate
Unreachable
1,819
65% — no contact info
Opted-In (Email)
773
of 2,796 new customers this month, opted in this month
Critical Opt-In Rate (Email) -11% MoM
28%
First-time buyers with email
Opted-In (Text)
381
of 2,796 new customers this month, opted in this month
Critical Opt-In Rate (Text) -20% MoM
14%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
104,522
60+ days lapsed
45,066 opted in
New Lost This Month
6,791
Newly crossed 60-day mark
4,043 opted in
Recovered This Month
342
0.76% recovery rate
of 45,066 opted-in lost
Recovery Revenue
$56,159
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$45,881
REPURCHASES
$10,278
TOTAL RECOVERED
$56,159
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 258 | $32,203 | $124.82 | 70% |
| 180-359 days | 93 | $12,480 | $134.19 | 27% |
| 360+ days | 11 | $1,198 | $108.88 | 2.6% |
| Total | 362 | $45,881 | $126.74 | 100% |
All Time Revenue Recovered
$108,892
WB Coupon Redemptions
WB-coded coupons redeemed at checkout (AIQ discount engine) — direct-response signal, counted independently of campaign attribution. “Redeemed & Opened” = redemptions by a customer who also opened a WB email first; the remainder still redeemed a WB coupon (email open-tracking under-reports, so this is a floor, not a filter).
| Month | WB Email Opens | WB Redemptions | Redeemed & Opened |
|---|---|---|---|
| May '26 | 0 | 0 | 0 (—) |
| Jun '26 | 4,742 | 20 | 6 (30%) |
| Jul '26 | 12,086 | 46 | 21 (46%) |
| Aug '26 | 20,120 | 66 | 29 (44%) |
| Total | 36,948 | 132 | 56 (42%) |
Since WB program start: 132 redemptions · $3,980 in discounts redeemed
Source: AIQ discount engine (POS-redeemed)
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| August 2026 | $56,159 | $45,881 | $10,278 | 18% |
| July 2026 | $35,674 | $31,420 | $4,254 | 12% |
| June 2026 | $17,059 | $16,860 | $199 | 1.2% |
| Total | $108,892 | $94,161 | $14,731 | 14% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 225 | 34% | $30,277 | $134.56 | 104 | $4,691 | 29% |
| 121-180 days | 232 | 35% | $31,918 | $137.58 | 146 | $4,879 | 30% |
| 181-365 days | 182 | 27% | $27,180 | $149.34 | 250 | $5,624 | 35% |
| 365+ days | 25 | 3.8% | $3,445 | $137.79 | 548 | $878 | 5.5% |
| TOTAL | 664 | 100% | $92,820 | $139.79 | 175 | $16,072 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
126,567
Known customers with purchases
Total Reachable
58,228
46% reachable
Ghosts
68,339
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)51,511 41%
New Opt-Ins This Month811
Opt-Outs This Month246
Net List Growth+565
SMS List
Total SMS Opt-Ins (real customers)32,024 25%
New Opt-Ins This Month699
Opt-Outs This Month132
Net SMS Growth+567
Channel Mix
Campaigns
Campaign Performance — August 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Winback | 64,392 | $36,549 | +63% | 306 | $119.44 | 29% | 1.5% | 0.48% | 0.32% |
| Other | 14,806 | $79,941 | -12% | 867 | $92.20 | 58% | — | 5.9% | 0.32% |
| Total | 79,198 | $116,490 | 1,173 | $99.31 | 37% | 1.5% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Winback Funnel | 2 | 70,120 | $36,367 | 249 | $146.05 | 4.1% | 0.48% | 0.36% | May 2026 |
| Total | 2 | 70,120 | $36,367 | 249 | $146.05 | 4.1% | 0.48% | ||
* Open rates are AIQ's opens ÷ sends per channel for each flow's campaigns.
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
IRON MOUNTAIN ▾
Revenue
Store Revenue
$297,330
-9.0% MoM
Purchases
5,365
-10% MoM
Customers
4,104
-10% MoM
-15% YoY
Store AOV
$55.42
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
681
-2.6% MoM
Revenue
$58,178
$85.43 AOV
Opted-In (Reachable)
105
15% capture rate
Unreachable
576
85% — no contact info
Opted-In (Email)
96
of 681 new customers this month, opted in this month
Critical Opt-In Rate (Email) -22% MoM
14%
First-time buyers with email
Opted-In (Text)
37
of 681 new customers this month, opted in this month
Critical Opt-In Rate (Text) -22% MoM
5.4%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
20,104
60+ days lapsed
7,622 opted in
New Lost This Month
1,011
Newly crossed 60-day mark
446 opted in
Recovered This Month
30
0.39% recovery rate
of 7,622 opted-in lost
Recovery Revenue
$4,209
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$3,843
REPURCHASES
$366
TOTAL RECOVERED
$4,209
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 22 | $2,501 | $113.68 | 65% |
| 180-359 days | 6 | $963 | $160.58 | 25% |
| 360+ days | 2 | $379 | $189.31 | 9.9% |
| Total | 30 | $3,843 | $128.11 | 100% |
All Time Revenue Recovered
$9,804
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| August 2026 | $4,209 | $3,843 | $366 | 8.7% |
| July 2026 | $3,750 | $1,688 | $2,062 | 55% |
| June 2026 | $1,845 | $1,845 | $0 | 0.00% |
| Total | $9,804 | $7,376 | $2,428 | 25% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 19 | 36% | $2,054 | $108.08 | 105 | $336 | 14% |
| 121-180 days | 17 | 32% | $2,657 | $156.30 | 146 | $280 | 12% |
| 181-365 days | 12 | 23% | $2,100 | $174.99 | 235 | $1,812 | 75% |
| 365+ days | 5 | 9.4% | $565 | $113.10 | 589 | $0 | 0.00% |
| TOTAL | 53 | 100% | $7,376 | $139.17 | 193 | $2,428 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
24,574
Known customers with purchases
Total Reachable
10,064
41% reachable
Ghosts
14,510
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)9,555 39%
New Opt-Ins This Month104
Opt-Outs This Month41
Net List Growth+63
SMS List
Total SMS Opt-Ins (real customers)5,446 22%
New Opt-Ins This Month95
Opt-Outs This Month14
Net SMS Growth+81
MENOMINEE ▾
Revenue
Store Revenue
$406,134
-5.6% MoM
Purchases
4,612
-0.30% MoM
Customers
2,773
-3.2% MoM
-1.8% YoY
Store AOV
$88.06
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
702
-8.0% MoM
Revenue
$75,824
$108.01 AOV
Opted-In (Reachable)
337
48% capture rate
Unreachable
365
52% — no contact info
Opted-In (Email)
154
of 702 new customers this month, opted in this month
Critical Opt-In Rate (Email) -10% MoM
22%
First-time buyers with email
Opted-In (Text)
250
of 702 new customers this month, opted in this month
Critical Opt-In Rate (Text) -17% MoM
36%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
29,654
60+ days lapsed
14,963 opted in
New Lost This Month
1,495
Newly crossed 60-day mark
1,031 opted in
Recovered This Month
117
0.78% recovery rate
of 14,963 opted-in lost
Recovery Revenue
$18,850
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$15,891
REPURCHASES
$2,959
TOTAL RECOVERED
$18,850
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 88 | $12,214 | $138.80 | 77% |
| 180-359 days | 28 | $3,651 | $130.41 | 23% |
| 360+ days | 1 | $26 | $25.71 | 0.16% |
| Total | 117 | $15,891 | $135.82 | 100% |
All Time Revenue Recovered
$33,826
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| August 2026 | $18,850 | $15,891 | $2,959 | 16% |
| July 2026 | $9,924 | $8,898 | $1,026 | 10% |
| June 2026 | $5,052 | $5,052 | $0 | 0.00% |
| Total | $33,826 | $29,841 | $3,985 | 12% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 77 | 36% | $10,613 | $137.83 | 104 | $1,499 | 38% |
| 121-180 days | 79 | 37% | $10,689 | $135.30 | 146 | $1,090 | 27% |
| 181-365 days | 52 | 24% | $7,665 | $147.41 | 239 | $517 | 13% |
| 365+ days | 4 | 1.9% | $873 | $218.35 | 555 | $878 | 22% |
| TOTAL | 212 | 100% | $29,841 | $140.76 | 161 | $3,985 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
35,902
Known customers with purchases
Total Reachable
19,649
55% reachable
Ghosts
16,253
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)16,223 45%
New Opt-Ins This Month160
Opt-Outs This Month57
Net List Growth+103
SMS List
Total SMS Opt-Ins (real customers)13,404 37%
New Opt-Ins This Month386
Opt-Outs This Month58
Net SMS Growth+328
IRONWOOD ▾
Revenue
Store Revenue
$818,981
-2.2% MoM
Purchases
8,363
-1.6% MoM
Customers
5,366
-2.6% MoM
-14% YoY
Store AOV
$97.93
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
1,413
+3.1% MoM
Revenue
$159,944
$113.19 AOV
Opted-In (Reachable)
535
38% capture rate
Unreachable
878
62% — no contact info
Opted-In (Email)
523
of 1,413 new customers this month, opted in this month
Critical Opt-In Rate (Email) -11% MoM
37%
First-time buyers with email
Opted-In (Text)
94
of 1,413 new customers this month, opted in this month
Critical Opt-In Rate (Text) -13% MoM
6.7%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
48,151
60+ days lapsed
22,869 opted in
New Lost This Month
2,421
Newly crossed 60-day mark
1,433 opted in
Recovered This Month
195
0.85% recovery rate
of 22,869 opted-in lost
Recovery Revenue
$31,347
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$25,562
REPURCHASES
$5,784
TOTAL RECOVERED
$31,347
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 135 | $17,172 | $127.20 | 67% |
| 180-359 days | 53 | $7,567 | $142.78 | 30% |
| 360+ days | 7 | $823 | $117.60 | 3.2% |
| Total | 195 | $25,562 | $131.09 | 100% |
All Time Revenue Recovered
$63,325
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| August 2026 | $31,347 | $25,562 | $5,784 | 18% |
| July 2026 | $21,816 | $20,077 | $1,739 | 8.0% |
| June 2026 | $10,162 | $9,963 | $199 | 2.0% |
| Total | $63,325 | $55,603 | $7,722 | 12% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 129 | 32% | $17,610 | $136.51 | 105 | $2,562 | 33% |
| 121-180 days | 136 | 34% | $18,572 | $136.56 | 146 | $2,206 | 29% |
| 181-365 days | 118 | 30% | $17,414 | $147.58 | 255 | $2,954 | 38% |
| 365+ days | 16 | 4.0% | $2,006 | $125.37 | 534 | $0 | 0.00% |
| TOTAL | 399 | 100% | $55,603 | $139.35 | 180 | $7,722 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
57,692
Known customers with purchases
Total Reachable
28,985
50% reachable
Ghosts
28,707
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)27,001 47%
New Opt-Ins This Month541
Opt-Outs This Month148
Net List Growth+393
SMS List
Total SMS Opt-Ins (real customers)14,320 25%
New Opt-Ins This Month216
Opt-Outs This Month60
Net SMS Growth+156
Last Updated September 26, 2026 at 04:40 AM · PufCreativ Loyalty Intelligence Platform