Jun 2026Jul 2026
July 2026
Retention Intelligence
Report
Report
RiZE
Wins
Engaged Customer AOV
$115.26
+34.4% vs store avg
Blast Campaign Revenue
$36,306
Total revenue from blast campaigns
Customers Kept Loyal
$8,838
from 82 customers kept loyal during July 2026
Revenue
Store Revenue
$1.4M
-15% MoM-39% YoY
Purchases
16,330
-20% MoM-39% YoY
Customers
10,208
-11% MoM
-33% YoY
Campaign-Engaged $46,909 (3.4%)
Organic $1.4M (97%)
AOV Comparison
STOREWIDE
$85.74
ENGAGED CUSTOMERS
$115.26
+34.4% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
2,372
-9.4% MoM
Revenue
$249,273
$105.09 AOV
Opted-In (Reachable)
768
45% capture rate
Unreachable
950
55% — no contact info
Opted-In (Email)
618
of 1,718 new customers
Critical Opt-In Rate (Email) -3.8% MoM
36%
First-time buyers with email
Opted-In (Text)
328
of 1,718 new customers
Critical Opt-In Rate (Text) -2.3% MoM
19%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
101,436
60+ days lapsed
51,850 opted in
New Lost This Month
3,207
Newly crossed 60-day mark
1,913 opted in
Recovered This Month
127
0.24% recovery rate
of 51,850 opted-in lost
Recovery Revenue
$22,476
Campaign + repurchases
Lost Customer Buckets
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$22,128
REPURCHASES
$348
TOTAL RECOVERED
$22,476
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 77 | $12,272 | $159.38 | 55% |
| 180-359 days | 48 | $8,530 | $177.72 | 39% |
| 360+ days | 8 | $1,325 | $165.67 | 6.0% |
| Total | 133 | $22,128 | $166.38 | 100% |
All Time Revenue Recovered
$39,433
WB Coupon Redemptions
WB-coded coupons redeemed at checkout (AIQ discount engine) — direct-response signal, counted independently of campaign attribution. “Redeemed & Opened” = redemptions by a customer who also opened a WB email first; the remainder still redeemed a WB coupon (email open-tracking under-reports, so this is a floor, not a filter).
| Month | WB Email Opens | WB Redemptions | Redeemed & Opened |
|---|---|---|---|
| May '26 | 0 | 0 | 0 (—) |
| Jun '26 | 2,710 | 20 | 4 (20%) |
| Jul '26 | 2,362 | 23 | 4 (17%) |
| Total | 5,072 | 43 | 8 (19%) |
Since WB program start: 43 redemptions · $1,297 in discounts redeemed
Source: AIQ discount engine (POS-redeemed)
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $22,476 | $22,128 | $348 | 1.5% |
| June 2026 | $16,957 | $16,758 | $199 | 1.2% |
| Total | $39,433 | $38,886 | $547 | 1.4% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 62 | 26% | $9,697 | $156.40 | 106 | $345 | 26% |
| 121-180 days | 87 | 37% | $13,597 | $156.29 | 148 | $789 | 60% |
| 181-365 days | 73 | 31% | $12,748 | $174.63 | 246 | $170 | 13% |
| 365+ days | 14 | 5.9% | $2,087 | $149.06 | 539 | $0 | 0.00% |
| TOTAL | 236 | 100% | $38,129 | $161.56 | 191 | $1,304 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
121,195
Known customers with purchases
Total Reachable
55,718
46% reachable
Ghosts
65,477
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)49,609 41%
New Opt-Ins This Month1,167
Opt-Outs This Month57
Net List Growth+1,110
SMS List
Total SMS Opt-Ins (real customers)30,747 25%
New Opt-Ins This Month961
Opt-Outs This Month18
Net SMS Growth+943
Channel Mix
Campaigns
Campaign Performance — July 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Winback | 13,812 | $12,865 | -4.6% | 86 | $149.59 | 33% | — | 0.62% | 0.20% |
| Other | 9,587 | $23,442 | -68% | 257 | $91.21 | 61% | — | 2.7% | 0.06% |
| Total | 23,399 | $36,306 | 343 | $105.85 | 45% | — | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Winback Funnel | 2 | 22,329 | $6,756 | 44 | $153.54 | 39% | — | 0.20% | May 2026 |
| Total | 2 | 22,329 | $6,756 | 44 | $153.54 | 39% | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
IRON MOUNTAIN ▾
Revenue
Store Revenue
$242,518
-11% MoM-40% YoY
Purchases
4,452
-17% MoM-38% YoY
Customers
3,685
-8.4% MoM
-25% YoY
Store AOV
$54.47
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
645
-4.6% MoM
Revenue
$54,083
$83.85 AOV
Opted-In (Reachable)
139
28% capture rate
Unreachable
354
72% — no contact info
Opted-In (Email)
134
of 493 new customers
Critical Opt-In Rate (Email) -32% MoM
27%
First-time buyers with email
Opted-In (Text)
62
of 493 new customers
Critical Opt-In Rate (Text) -29% MoM
13%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
21,291
60+ days lapsed
8,452 opted in
New Lost This Month
687
Newly crossed 60-day mark
311 opted in
Recovered This Month
6
0.07% recovery rate
of 8,452 opted-in lost
Recovery Revenue
$1,054
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$1,054
REPURCHASES
$0
TOTAL RECOVERED
$1,054
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 2 | $343 | $171.38 | 33% |
| 180-359 days | 3 | $635 | $211.51 | 60% |
| 360+ days | 1 | $77 | $77.18 | 7.3% |
| Total | 6 | $1,054 | $175.74 | 100% |
All Time Revenue Recovered
$2,900
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $1,054 | $1,054 | $0 | 0.00% |
| June 2026 | $1,845 | $1,845 | $0 | 0.00% |
| Total | $2,900 | $2,900 | $0 | 0.00% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 2 | 12% | $300 | $149.77 | 116 | $0 | 0% |
| 121-180 days | 7 | 44% | $1,584 | $226.35 | 148 | $0 | 0% |
| 181-365 days | 4 | 25% | $799 | $199.76 | 220 | $0 | 0% |
| 365+ days | 3 | 19% | $217 | $72.21 | 496 | $0 | 0% |
| TOTAL | 16 | 100% | $2,900 | $181.23 | 227 | $0 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
23,243
Known customers with purchases
Total Reachable
9,467
41% reachable
Ghosts
13,776
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)8,998 39%
New Opt-Ins This Month96
Opt-Outs This Month5
Net List Growth+91
SMS List
Total SMS Opt-Ins (real customers)5,030 22%
New Opt-Ins This Month121
Opt-Outs This Month0
Net SMS Growth+121
MENOMINEE ▾
Revenue
Store Revenue
$314,868
-18% MoM-51% YoY
Purchases
3,396
-21% MoM-47% YoY
Customers
2,226
-16% MoM
-22% YoY
Store AOV
$92.72
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
602
-14% MoM
Revenue
$70,741
$117.51 AOV
Opted-In (Reachable)
375
61% capture rate
Unreachable
235
39% — no contact info
Opted-In (Email)
199
of 610 new customers
Critical Opt-In Rate (Email) -26% MoM
33%
First-time buyers with email
Opted-In (Text)
283
of 610 new customers
Critical Opt-In Rate (Text) +11% MoM
46%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
31,586
60+ days lapsed
16,338 opted in
New Lost This Month
1,039
Newly crossed 60-day mark
705 opted in
Recovered This Month
38
0.23% recovery rate
of 16,338 opted-in lost
Recovery Revenue
$6,611
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$6,352
REPURCHASES
$259
TOTAL RECOVERED
$6,611
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 23 | $3,445 | $149.78 | 54% |
| 180-359 days | 13 | $2,521 | $193.92 | 40% |
| 360+ days | 2 | $386 | $192.99 | 6.1% |
| Total | 38 | $6,352 | $167.16 | 100% |
All Time Revenue Recovered
$11,663
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $6,611 | $6,352 | $259 | 3.9% |
| June 2026 | $5,052 | $5,052 | $0 | 0.00% |
| Total | $11,663 | $11,404 | $259 | 2.2% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 18 | 26% | $2,730 | $151.69 | 107 | $0 | 0.00% |
| 121-180 days | 29 | 41% | $4,160 | $143.46 | 145 | $259 | 100% |
| 181-365 days | 19 | 27% | $3,633 | $191.20 | 234 | $0 | 0.00% |
| 365+ days | 4 | 5.7% | $880 | $219.98 | 550 | $0 | 0.00% |
| TOTAL | 70 | 100% | $11,404 | $162.91 | 183 | $259 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
34,320
Known customers with purchases
Total Reachable
18,340
53% reachable
Ghosts
15,980
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)15,467 45%
New Opt-Ins This Month148
Opt-Outs This Month15
Net List Growth+133
SMS List
Total SMS Opt-Ins (real customers)12,261 36%
New Opt-Ins This Month470
Opt-Outs This Month17
Net SMS Growth+453
IRONWOOD ▾
Revenue
Store Revenue
$623,440
-13% MoM-46% YoY
Purchases
6,368
-20% MoM-38% YoY
Customers
4,297
-11% MoM
-29% YoY
Store AOV
$97.90
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
1,125
-9.1% MoM
Revenue
$125,449
$111.51 AOV
Opted-In (Reachable)
503
50% capture rate
Unreachable
495
50% — no contact info
Opted-In (Email)
501
of 998 new customers
Critical Opt-In Rate (Email) -0.17% MoM
50%
First-time buyers with email
Opted-In (Text)
107
of 998 new customers
Critical Opt-In Rate (Text) -27% MoM
11%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
50,911
60+ days lapsed
24,821 opted in
New Lost This Month
1,481
Newly crossed 60-day mark
897 opted in
Recovered This Month
83
0.33% recovery rate
of 24,821 opted-in lost
Recovery Revenue
$14,626
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$13,965
REPURCHASES
$661
TOTAL RECOVERED
$14,626
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 48 | $8,004 | $166.75 | 57% |
| 180-359 days | 30 | $5,031 | $167.69 | 36% |
| 360+ days | 5 | $930 | $185.99 | 6.7% |
| Total | 83 | $13,965 | $168.25 | 100% |
All Time Revenue Recovered
$24,686
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $14,626 | $13,965 | $661 | 4.5% |
| June 2026 | $10,060 | $9,861 | $199 | 2.0% |
| Total | $24,686 | $23,826 | $860 | 3.5% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 42 | 28% | $6,667 | $158.73 | 105 | $345 | 40% |
| 121-180 days | 51 | 34% | $7,852 | $153.96 | 149 | $346 | 40% |
| 181-365 days | 50 | 33% | $8,316 | $166.32 | 253 | $170 | 20% |
| 365+ days | 7 | 4.7% | $990 | $141.48 | 551 | $0 | 0.00% |
| TOTAL | 150 | 100% | $23,826 | $158.84 | 190 | $860 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
54,830
Known customers with purchases
Total Reachable
27,263
50% reachable
Ghosts
27,567
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)25,302 46%
New Opt-Ins This Month465
Opt-Outs This Month37
Net List Growth+428
SMS List
Total SMS Opt-Ins (real customers)13,506 25%
New Opt-Ins This Month253
Opt-Outs This Month0
Net SMS Growth+253
Last Updated July 25, 2026 at 04:50 AM · PufCreativ Loyalty Intelligence Platform