July 2026
Retention Intelligence
Report
Report
RiZE
Wins
Engaged Customer AOV
$106.63
+23.6% vs store avg
Blast Campaign Revenue
$112,909
Total revenue from blast campaigns
Customers Kept Loyal
$99,567
from 701 customers kept loyal during July 2026
Revenue
Store Revenue
$1.9M
+15% MoM
Purchases
21,976
+8.3% MoM
Customers
12,957
+13% MoM
-15% YoY
Campaign-Engaged $127,955 (6.8%)
Organic $1.8M (93%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$86.25
ENGAGED CUSTOMERS
$106.63
+23.6% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
2,832
+8.1% MoM
Revenue
$311,695
$110.06 AOV
Opted-In (Reachable)
1,153
41% capture rate
Unreachable
1,679
59% — no contact info
Opted-In (Email)
881
of 2,832 new customers this month, opted in this month
Critical Opt-In Rate (Email) +11% MoM
31%
First-time buyers with email
Opted-In (Text)
480
of 2,832 new customers this month, opted in this month
Critical Opt-In Rate (Text) +15% MoM
17%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
101,916
60+ days lapsed
43,963 opted in
New Lost This Month
5,679
Newly crossed 60-day mark
3,594 opted in
Recovered This Month
195
0.44% recovery rate
of 43,963 opted-in lost
Recovery Revenue
$35,674
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$31,420
REPURCHASES
$4,254
TOTAL RECOVERED
$35,674
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 130 | $19,554 | $150.42 | 62% |
| 180-359 days | 63 | $10,380 | $164.76 | 33% |
| 360+ days | 8 | $1,486 | $185.71 | 4.7% |
| Total | 201 | $31,420 | $156.32 | 100% |
All Time Revenue Recovered
$52,733
WB Coupon Redemptions
WB-coded coupons redeemed at checkout (AIQ discount engine) — direct-response signal, counted independently of campaign attribution. “Redeemed & Opened” = redemptions by a customer who also opened a WB email first; the remainder still redeemed a WB coupon (email open-tracking under-reports, so this is a floor, not a filter).
| Month | WB Email Opens | WB Redemptions | Redeemed & Opened |
|---|---|---|---|
| May '26 | 0 | 0 | 0 (—) |
| Jun '26 | 4,742 | 20 | 6 (30%) |
| Jul '26 | 12,086 | 46 | 21 (46%) |
| Total | 16,828 | 66 | 27 (41%) |
Since WB program start: 66 redemptions · $1,959 in discounts redeemed
Source: AIQ discount engine (POS-redeemed)
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $35,674 | $31,420 | $4,254 | 12% |
| June 2026 | $17,059 | $16,860 | $199 | 1.2% |
| Total | $52,733 | $48,280 | $4,453 | 8.4% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 89 | 29% | $13,469 | $151.33 | 104 | $489 | 9.4% |
| 121-180 days | 113 | 37% | $17,107 | $151.39 | 147 | $1,790 | 34% |
| 181-365 days | 89 | 29% | $14,700 | $165.17 | 249 | $2,636 | 51% |
| 365+ days | 14 | 4.6% | $2,247 | $160.51 | 525 | $296 | 5.7% |
| TOTAL | 305 | 100% | $47,523 | $155.81 | 182 | $5,210 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
126,391
Known customers with purchases
Total Reachable
58,097
46% reachable
Ghosts
68,294
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)51,435 41%
New Opt-Ins This Month917
Opt-Outs This Month96
Net List Growth+821
SMS List
Total SMS Opt-Ins (real customers)31,880 25%
New Opt-Ins This Month805
Opt-Outs This Month34
Net SMS Growth+771
Channel Mix
Campaigns
Campaign Performance — July 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Winback | 26,843 | $22,463 | +67% | 161 | $139.52 | 34% | 1.9% | 0.60% | 0.17% |
| Other | 12,131 | $90,447 | +25% | 943 | $95.91 | 66% | — | 7.8% | 0.11% |
| Total | 38,974 | $112,909 | 1,104 | $102.27 | 45% | 1.9% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Winback Funnel | 2 | 29,465 | $20,315 | 128 | $158.71 | 40% | 2.3% | 0.43% | May 2026 |
| Total | 2 | 29,465 | $20,315 | 128 | $158.71 | 40% | 2.3% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
IRON MOUNTAIN ▾
Revenue
Store Revenue
$326,616
+20% MoM
Purchases
5,976
+11% MoM
Customers
4,589
+14% MoM
-6.8% YoY
Store AOV
$54.65
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
699
+15% MoM
Revenue
$55,592
$79.53 AOV
Opted-In (Reachable)
135
19% capture rate
Unreachable
564
81% — no contact info
Opted-In (Email)
126
of 699 new customers this month, opted in this month
Critical Opt-In Rate (Email) +4.4% MoM
18%
First-time buyers with email
Opted-In (Text)
49
of 699 new customers this month, opted in this month
Critical Opt-In Rate (Text) -3.1% MoM
7.0%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
19,075
60+ days lapsed
7,166 opted in
New Lost This Month
766
Newly crossed 60-day mark
352 opted in
Recovered This Month
11
0.15% recovery rate
of 7,166 opted-in lost
Recovery Revenue
$3,750
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$1,688
REPURCHASES
$2,062
TOTAL RECOVERED
$3,750
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 6 | $747 | $124.57 | 44% |
| 180-359 days | 4 | $863 | $215.77 | 51% |
| 360+ days | 1 | $77 | $77.18 | 4.6% |
| Total | 11 | $1,688 | $153.43 | 100% |
All Time Revenue Recovered
$5,595
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $3,750 | $1,688 | $2,062 | 55% |
| June 2026 | $1,845 | $1,845 | $0 | 0.00% |
| Total | $5,595 | $3,533 | $2,062 | 37% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 5 | 24% | $704 | $140.84 | 105 | $144 | 7.0% |
| 121-180 days | 8 | 38% | $1,584 | $198.06 | 147 | $280 | 14% |
| 181-365 days | 5 | 24% | $1,028 | $205.52 | 213 | $1,638 | 80% |
| 365+ days | 3 | 14% | $217 | $72.21 | 496 | $0 | 0.00% |
| TOTAL | 21 | 100% | $3,533 | $168.23 | 202 | $2,062 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
24,578
Known customers with purchases
Total Reachable
10,060
41% reachable
Ghosts
14,518
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)9,549 39%
New Opt-Ins This Month129
Opt-Outs This Month8
Net List Growth+121
SMS List
Total SMS Opt-Ins (real customers)5,438 22%
New Opt-Ins This Month106
Opt-Outs This Month2
Net SMS Growth+104
MENOMINEE ▾
Revenue
Store Revenue
$430,047
+12% MoM
Purchases
4,626
+7.9% MoM
Customers
2,861
+8.7% MoM
+0.63% YoY
Store AOV
$92.96
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
763
+0.93% MoM
Revenue
$95,393
$125.02 AOV
Opted-In (Reachable)
428
56% capture rate
Unreachable
335
44% — no contact info
Opted-In (Email)
186
of 763 new customers this month, opted in this month
Critical Opt-In Rate (Email) +4.1% MoM
24%
First-time buyers with email
Opted-In (Text)
326
of 763 new customers this month, opted in this month
Critical Opt-In Rate (Text) +29% MoM
43%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
28,129
60+ days lapsed
13,889 opted in
New Lost This Month
1,114
Newly crossed 60-day mark
753 opted in
Recovered This Month
59
0.42% recovery rate
of 13,889 opted-in lost
Recovery Revenue
$9,924
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$8,898
REPURCHASES
$1,026
TOTAL RECOVERED
$9,924
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 41 | $5,667 | $138.22 | 64% |
| 180-359 days | 17 | $2,878 | $169.28 | 32% |
| 360+ days | 1 | $353 | $353.14 | 4.0% |
| Total | 59 | $8,898 | $150.81 | 100% |
All Time Revenue Recovered
$14,976
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $9,924 | $8,898 | $1,026 | 10% |
| June 2026 | $5,052 | $5,052 | $0 | 0.00% |
| Total | $14,976 | $13,950 | $1,026 | 6.9% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 28 | 31% | $3,817 | $136.31 | 105 | $0 | 0.00% |
| 121-180 days | 37 | 41% | $5,291 | $142.99 | 145 | $730 | 71% |
| 181-365 days | 23 | 25% | $3,994 | $173.66 | 234 | $0 | 0.00% |
| 365+ days | 3 | 3.3% | $848 | $282.80 | 553 | $296 | 29% |
| TOTAL | 91 | 100% | $13,950 | $153.29 | 169 | $1,026 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
35,894
Known customers with purchases
Total Reachable
19,602
55% reachable
Ghosts
16,292
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)16,213 45%
New Opt-Ins This Month191
Opt-Outs This Month28
Net List Growth+163
SMS List
Total SMS Opt-Ins (real customers)13,346 37%
New Opt-Ins This Month469
Opt-Outs This Month21
Net SMS Growth+448
IRONWOOD ▾
Revenue
Store Revenue
$837,225
+16% MoM
Purchases
8,499
+6.7% MoM
Customers
5,507
+14% MoM
-9.2% YoY
Store AOV
$98.51
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
1,370
+9.2% MoM
Revenue
$160,711
$117.31 AOV
Opted-In (Reachable)
590
43% capture rate
Unreachable
780
57% — no contact info
Opted-In (Email)
569
of 1,370 new customers this month, opted in this month
Critical Opt-In Rate (Email) +15% MoM
42%
First-time buyers with email
Opted-In (Text)
105
of 1,370 new customers this month, opted in this month
Critical Opt-In Rate (Text) +6.9% MoM
7.7%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
45,690
60+ days lapsed
21,407 opted in
New Lost This Month
1,739
Newly crossed 60-day mark
1,050 opted in
Recovered This Month
125
0.58% recovery rate
of 21,407 opted-in lost
Recovery Revenue
$21,816
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$20,077
REPURCHASES
$1,739
TOTAL RECOVERED
$21,816
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 79 | $12,723 | $161.05 | 63% |
| 180-359 days | 40 | $6,243 | $156.07 | 31% |
| 360+ days | 6 | $1,111 | $185.16 | 5.5% |
| Total | 125 | $20,077 | $160.62 | 100% |
All Time Revenue Recovered
$31,978
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| July 2026 | $21,816 | $20,077 | $1,739 | 8.0% |
| June 2026 | $10,162 | $9,963 | $199 | 2.0% |
| Total | $31,978 | $30,040 | $1,938 | 6.1% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 90-120 days | 56 | 29% | $8,948 | $159.78 | 104 | $345 | 18% |
| 121-180 days | 68 | 35% | $10,232 | $150.47 | 148 | $596 | 31% |
| 181-365 days | 61 | 32% | $9,678 | $158.66 | 258 | $997 | 52% |
| 365+ days | 8 | 4.1% | $1,182 | $147.77 | 526 | $0 | 0.00% |
| TOTAL | 193 | 100% | $30,040 | $155.65 | 186 | $1,938 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
57,695
Known customers with purchases
Total Reachable
28,975
50% reachable
Ghosts
28,720
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)26,992 47%
New Opt-Ins This Month589
Opt-Outs This Month60
Net List Growth+529
SMS List
Total SMS Opt-Ins (real customers)14,286 25%
New Opt-Ins This Month233
Opt-Outs This Month11
Net SMS Growth+222
Last Updated September 23, 2026 at 01:53 AM · PufCreativ Loyalty Intelligence Platform