Verdes — Retention Intelligence Report

Wins

Engaged Customers AOV

$53.17

+14% vs store avg

Customers Recovered

260

WB-attributed return after a 60+ day lapse in May 2026

Recovered Revenue (in May 2026)

$16,224

$12,941 Initial Winbacks + $3,283 Past Cohort Repurchases

Revenue

Store Revenue

$1.3M

-0.32% MoM +4.3% YoY

Purchases

28,142

+3.1% MoM +11% YoY

Customers

14,865

+1.2% MoM +14% YoY

Gross Margin

61%

$803,482 profit on $1.3M net rev

Campaign-Engaged $53,648 (4.1%) Organic $1.3M (96%)

AOV Comparison

STOREWIDE

$46.63

ENGAGED CUSTOMERS

$53.17

+14.0% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

New Customer Intelligence

New Customers

2,219

+11% MoM

Opted-In (Reachable)

1,462

66% capture rate

Unreachable

757

34% — no contact info

Email Provided at Signup

97.1%

2,155 of 2,219 gave email at checkout

Email Marketing Opt-In

63%

1,404 of 2,219 consented to marketing

Email Opt-In Rate (New Customers)

63%

1,404 of 2,219 new customers consented to email marketing

SMS Opt-In Rate (New Customers)

20%

441 of 2,219 new customers consented to SMS

Loyalty Ladder

Customer distribution by lifetime purchase count

Tier 1

1 purchase

3,201

customers

$36,372

Tier 2

2 purchases

567

customers

$8,260

Tier 3

3 purchases

479

customers

$10,213

Tier 4

4 purchases

405

customers

$7,123

Loyal

5+ purchases

8,489

customers

$1.3M

Total

13,141

customers

$1.3M

Churn Intelligence & Revenue Recovery

Total Lost Customers

153,574

60+ days since last purchase

Active Customers

13,141

Purchased within last 60 days

WB-Attributed Recovery

$15,909

334 orders across 12 WB campaigns

Win-Back Recovery Breakdown — May 2026

Source	Campaigns	Revenue	Orders	% of WB Recovery
WB Blast	12	$15,909	334	100%
Total	12	$15,909	334	100%

Sources: WB Blast = blast campaigns tagged "Winback Blast"; WB Lapsed = "Winback Lapsed". Excludes organic walk-back from lapsed cohort (impossible to attribute without a campaign touch).

Lost Customer Buckets

Timeframe	Customers	% of Lost	Opted In (Email)	Recovered (May 2026)	Gross Margin	Gross Profit
60-89 days	3,442	4.5%	2,806	75	61%	$2,370
90-179 days	7,747	10%	6,657	96	59%	$2,673
180-359 days	11,492	15%	10,648	54	60%	$1,716
360+ days	53,298	70%	41,281	35	64%	$1,094
Total	75,979	100%	61,392	260	61%	$7,853

Gross Margin / Profit are net-revenue based (recovery purchase $ minus COGS) for the WB-recovered cohort.

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Initial Winbacks	Past Cohort Repurchases	Repurchase Share
May 2026	$16,224	$12,941	$3,283	20%
Total	$16,224	$12,941	$3,283	20%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%	Repurchase Rate
60-89 days	207	33%	$13,217	$63.85	71	$4,540	34%	52 (25%)
90-179 days	219	35%	$11,010	$50.27	124	$4,015	30%	58 (26%)
180-359 days	123	20%	$6,101	$49.60	250	$3,414	25%	33 (27%)
360+ days	74	12%	$3,588	$48.49	792	$1,439	11%	21 (28%)
TOTAL	623	100%	$33,916	$54.44	210	$13,408	100%	164 (26%)

Recovered Customer Purchase Frequency — May 2026 Click to expand

Pre-recovery purchase cadence + lifetime visit counts for the canonical WB-recovered cohort — same May 2026 customers as the "Customers Recovered" tile above.

All Recovered Customers

Shop Within 1-10 Days

17%

Shop Within 1-30 Days

53%

Shop Within 1-45 Days

72%

Median Days Between Purchases — Pre-Lapse

212 recovered customers with 3+ pre-lapse visits. Median resists outlier gaps for a more accurate typical frequency.

1-10 days

36

17.0%

11-20 days

47

22.2%

21-30 days

30

14.2%

31-45 days

40

18.9%

46-60 days

17

8.0%

60-90 days

21

9.9%

90-120 days

9

4.2%

120-180 days

8

3.8%

180+ days

4

1.9%

72.2% of these recovered customers used to shop within 0-45 days — the high-frequency segment we just won back.

60-179 Day Lapse

Shop Within 1-10 Days

15%

Shop Within 1-30 Days

52%

Shop Within 1-45 Days

72%

Median Days Between Purchases — Pre-Lapse

148 recovered customers with 3+ pre-lapse visits. Median resists outlier gaps for a more accurate typical frequency.

1-10 days

22

14.9%

11-20 days

37

25.0%

21-30 days

18

12.2%

31-45 days

30

20.3%

46-60 days

12

8.1%

60-90 days

17

11.5%

90-120 days

6

4.1%

120-180 days

4

2.7%

180+ days

2

1.4%

72.3% of these recovered customers used to shop within 0-45 days — the high-frequency segment we just won back.

180-359 Day Lapse

Shop Within 1-10 Days

16%

Shop Within 1-30 Days

53%

Shop Within 1-45 Days

70%

Median Days Between Purchases — Pre-Lapse

43 recovered customers with 3+ pre-lapse visits. Median resists outlier gaps for a more accurate typical frequency.

1-10 days

7

16.3%

11-20 days

6

14.0%

21-30 days

10

23.3%

31-45 days

7

16.3%

46-60 days

4

9.3%

60-90 days

3

7.0%

90-120 days

2

4.7%

120-180 days

4

9.3%

180+ days

0

0.0%

69.8% of these recovered customers used to shop within 0-45 days — the high-frequency segment we just won back.

360+ Day Lapse

Shop Within 1-10 Days

33%

Shop Within 1-30 Days

62%

Shop Within 1-45 Days

76%

Median Days Between Purchases — Pre-Lapse

21 recovered customers with 3+ pre-lapse visits. Median resists outlier gaps for a more accurate typical frequency.

1-10 days

7

33.3%

11-20 days

4

19.0%

21-30 days

2

9.5%

31-45 days

3

14.3%

46-60 days

1

4.8%

60-90 days

1

4.8%

90-120 days

1

4.8%

120-180 days

0

0.0%

180+ days

2

9.5%

76.2% of these recovered customers used to shop within 0-45 days — the high-frequency segment we just won back.

Prior Visit Counts (When They Became Lost)

One-and-Done

8%

Visited once, lapsed, just won back

Loyal (6+ Visits Before Lapse)

66%

Established customers we won back

Devoted (11+ Visits)

47%

High-value, regular shoppers

Lifetime Visits Before Lapse

260 recovered customers in this cohort. Median 10 prior visits, average 23.7.

1 visit

21

8.1%

2 visits

27

10.4%

3-5 visits

41

15.8%

6-10 visits

49

18.8%

11-20 visits

45

17.3%

21-50 visits

48

18.5%

51+ visits

29

11.2%

65.8% of these recovered customers had 6+ visits before they vanished — high-value loyalty we just re-engaged.

Campaigns

Campaign Performance — May 2026

Strategy	Sends	Revenue	MoM	Orders	AOV	Email Open Rate	SMS Open Rate	Push Open Rate	Unsub Rate
Active	8,060	$7,756	—	119	$65.18	26%	—	6.3%	0.02%
Verdes Team Campaigns	175,249	$29,983	—	556	$53.93	18%	10.0%	—	0.46%
Winback Blast	157,070	$15,909	—	334	$47.63	32%	—	—	0.20%
Total	340,379	$53,648		1,009	$53.17	28%	10.0%	6.3%

Funnels — Automated Campaigns (Last 30 Days)

Last 30 days of automation performance across all automated flows on Dutchie.

Funnel	Recipients	Revenue	Orders	Open Rate	Order Rate
Abandoned Cart	217	$1,096	16	27%	7.4%
Total	217	$1,096	16