Verdes — Retention Intelligence Report

Wins

Engaged Customers AOV

$59.76

+28% vs store avg

Customers Recovered

363

WB-attributed return after a 60+ day lapse in June 2026

Recovered Revenue (in June 2026)

$31,100

$20,975 Initial Winbacks + $10,125 Past Cohort Repurchases

Revenue

Store Revenue

$1.3M

-2.6% MoM +5.7% YoY

Purchases

27,284

-3.0% MoM +14% YoY

Customers

14,523

-2.3% MoM +17% YoY

Gross Margin

62%

$795,245 profit on $1.3M net rev

Campaign-Engaged $148,256 (12%) Organic $1.1M (88%)

AOV Comparison

STOREWIDE

$46.83

ENGAGED CUSTOMERS

$59.76

+27.6% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

New Customer Intelligence

New Customers

2,247

+1.3% MoM

Opted-In (Reachable)

1,393

62% capture rate

Unreachable

854

38% — no contact info

Email Provided at Signup

98.0%

2,203 of 2,247 gave email at checkout

Email Marketing Opt-In

58%

1,294 of 2,247 consented to marketing

Email Opt-In Rate (New Customers)

58%

1,294 of 2,247 new customers consented to email marketing

SMS Opt-In Rate (New Customers)

17%

392 of 2,247 new customers consented to SMS

Loyalty Ladder

Customer distribution by lifetime purchase count

Tier 1

1 purchase

2,972

customers

$32,208

Tier 2

2 purchases

664

customers

$8,857

Tier 3

3 purchases

482

customers

$6,842

Tier 4

4 purchases

352

customers

$5,212

Loyal

5+ purchases

8,443

customers

$1.2M

Total

12,913

customers

$1.3M

Churn Intelligence & Revenue Recovery

Total Lost Customers

156,592

60+ days since last purchase

Active Customers

12,913

Purchased within last 60 days

WB-Attributed Recovery

$35,172

581 orders across 25 WB campaigns

Win-Back Recovery Breakdown — June 2026

Source	Campaigns	Revenue	Orders	% of WB Recovery
WB Blast	13	$22,756	385	65%
WB Lapsed	12	$12,416	196	35%
Total	25	$35,172	581	100%

Sources: WB Blast = blast campaigns tagged "Winback Blast"; WB Lapsed = "Winback Lapsed". Excludes organic walk-back from lapsed cohort (impossible to attribute without a campaign touch).

Lost Customer Buckets

Timeframe	Customers	% of Lost	Opted In (Email)	Recovered (June 2026)	Gross Margin	Gross Profit
60-89 days	3,986	5.1%	3,167	132	64%	$5,932
90-179 days	7,558	9.8%	5,953	123	64%	$4,132
180-359 days	11,731	15%	10,406	69	65%	$2,103
360+ days	54,159	70%	41,015	39	68%	$1,284
Total	77,434	100%	60,541	363	64%	$13,452

Gross Margin / Profit are net-revenue based (recovery purchase $ minus COGS) for the WB-recovered cohort.

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Initial Winbacks	Past Cohort Repurchases	Repurchase Share
June 2026	$31,100	$20,975	$10,125	33%
May 2026	$16,224	$12,941	$3,283	20%
Total	$47,324	$33,916	$13,408	28%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%	Repurchase Rate
60-89 days	207	33%	$13,217	$63.85	71	$4,540	34%	52 (25%)
90-179 days	219	35%	$11,010	$50.27	124	$4,015	30%	58 (26%)
180-359 days	123	20%	$6,101	$49.60	250	$3,414	25%	33 (27%)
360+ days	74	12%	$3,588	$48.49	792	$1,439	11%	21 (28%)
TOTAL	623	100%	$33,916	$54.44	210	$13,408	100%	164 (26%)

Recovered Customer Purchase Frequency — June 2026 Click to expand

Pre-recovery purchase cadence + lifetime visit counts for the canonical WB-recovered cohort — same June 2026 customers as the "Customers Recovered" tile above.

All Recovered Customers

Shop Within 1-10 Days

14%

Shop Within 1-30 Days

56%

Shop Within 1-45 Days

72%

Median Days Between Purchases — Pre-Lapse

330 recovered customers with 3+ pre-lapse visits. Median resists outlier gaps for a more accurate typical frequency.

1-10 days

45

13.6%

11-20 days

75

22.7%

21-30 days

65

19.7%

31-45 days

53

16.1%

46-60 days

28

8.5%

60-90 days

38

11.5%

90-120 days

14

4.2%

120-180 days

6

1.8%

180+ days

6

1.8%

72.1% of these recovered customers used to shop within 0-45 days — the high-frequency segment we just won back.

60-179 Day Lapse

Shop Within 1-10 Days

12%

Shop Within 1-30 Days

58%

Shop Within 1-45 Days

75%

Median Days Between Purchases — Pre-Lapse

242 recovered customers with 3+ pre-lapse visits. Median resists outlier gaps for a more accurate typical frequency.

1-10 days

29

12.0%

11-20 days

62

25.6%

21-30 days

49

20.2%

31-45 days

42

17.4%

46-60 days

23

9.5%

60-90 days

25

10.3%

90-120 days

6

2.5%

120-180 days

2

0.8%

180+ days

4

1.7%

75.2% of these recovered customers used to shop within 0-45 days — the high-frequency segment we just won back.

180-359 Day Lapse

Shop Within 1-10 Days

19%

Shop Within 1-30 Days

45%

Shop Within 1-45 Days

56%

Median Days Between Purchases — Pre-Lapse

62 recovered customers with 3+ pre-lapse visits. Median resists outlier gaps for a more accurate typical frequency.

1-10 days

12

19.4%

11-20 days

7

11.3%

21-30 days

9

14.5%

31-45 days

7

11.3%

46-60 days

4

6.5%

60-90 days

10

16.1%

90-120 days

8

12.9%

120-180 days

4

6.5%

180+ days

1

1.6%

56.5% of these recovered customers used to shop within 0-45 days — the high-frequency segment we just won back.

360+ Day Lapse

Shop Within 1-10 Days

15%

Shop Within 1-30 Days

65%

Shop Within 1-45 Days

81%

Median Days Between Purchases — Pre-Lapse

26 recovered customers with 3+ pre-lapse visits. Median resists outlier gaps for a more accurate typical frequency.

1-10 days

4

15.4%

11-20 days

6

23.1%

21-30 days

7

26.9%

31-45 days

4

15.4%

46-60 days

1

3.8%

60-90 days

3

11.5%

90-120 days

0

0.0%

120-180 days

0

0.0%

180+ days

1

3.8%

80.8% of these recovered customers used to shop within 0-45 days — the high-frequency segment we just won back.

Prior Visit Counts (When They Became Lost)

One-and-Done

5%

Visited once, lapsed, just won back

Loyal (6+ Visits Before Lapse)

76%

Established customers we won back

Devoted (11+ Visits)

56%

High-value, regular shoppers

Lifetime Visits Before Lapse

363 recovered customers in this cohort. Median 13 prior visits, average 26.7.

1 visit

18

5.0%

2 visits

15

4.1%

3-5 visits

55

15.2%

6-10 visits

72

19.8%

11-20 visits

67

18.5%

21-50 visits

79

21.8%

51+ visits

57

15.7%

75.8% of these recovered customers had 6+ visits before they vanished — high-value loyalty we just re-engaged.

Campaigns

Campaign Performance — June 2026

Strategy	Sends	Revenue	MoM	Orders	AOV	Email Open Rate	SMS Open Rate	Push Open Rate	Unsub Rate
Active	50,145	$108,323	+1297%	1,819	$59.55	36%	—	7.3%	0.20%
Verdes Team Campaigns	3,721	$4,761	-84%	81	$58.78	30%	—	—	0.03%
Winback Blast	140,235	$22,756	+43%	385	$59.11	32%	—	—	0.16%
Winback Lapsed	55,736	$12,416	—	196	$63.35	42%	—	—	0.26%
Total	249,837	$148,256		2,481	$59.76	35%	—	7.3%

Funnels — Automated Campaigns (Last 30 Days)

Last 30 days of automation performance across all automated flows on Dutchie.

Funnel	Recipients	Revenue	Orders	Open Rate	Order Rate
Welcome	88	$165	5	20%	7.8%
Birthday	4,351	$1,983	60	27%	1.6%
Abandoned Cart	371	$2,346	31	27%	9.1%
Total	4,810	$4,495	96