Verdes — Retention Intelligence Report

Wins

Engaged Customers AOV

$0.00

+0.00% vs store avg

Customers Recovered

0

WB-attributed return after a 60+ day lapse in July 2026

Recovered Revenue (in July 2026)

$0

$0 Initial Winbacks + $0 Past Cohort Repurchases

Revenue

Store Revenue

$0

-100% MoM -100% YoY

Purchases

0

-100% MoM -100% YoY

Customers

0

-100% MoM -100% YoY

Campaign-Engaged $0 (0.00%) Organic $0 (0.00%)

AOV Comparison

STOREWIDE

$0.00

ENGAGED CUSTOMERS

$0.00

0.0% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

New Customer Intelligence

New Customers

0

-100% MoM

Opted-In (Reachable)

0

0.00% capture rate

Unreachable

0

0.00% — no contact info

Critical Opt-In Rate

0.00%

Percentage of new customers who opted in to marketing communications

Loyalty Ladder

Customer distribution by lifetime purchase count

Tier 1

1 purchase

0

customers

$0

Tier 2

2 purchases

0

customers

$0

Tier 3

3 purchases

0

customers

$0

Tier 4

4 purchases

0

customers

$0

Loyal

5+ purchases

0

customers

$0

Total

0

customers

$0

Churn Intelligence & Revenue Recovery

Total Lost Customers

0

60+ days since last purchase

Active Customers

0

Purchased within last 60 days

WB-Attributed Recovery

$0

0 orders across 0 WB campaigns

Win-Back Recovery Breakdown — July 2026

Source	Campaigns	Revenue	Orders	% of WB Recovery
Total	0	$0	0	100%

Sources: WB Blast = blast campaigns tagged "Winback Blast"; WB Lapsed = "Winback Lapsed". Excludes organic walk-back from lapsed cohort (impossible to attribute without a campaign touch).

Lost Customer Buckets

Timeframe	% of Lost	Opted In (Email)	Recovered (July 2026)	Gross Margin	Gross Profit
60-90 days	0.00%	—	—	—	—
91-120 days	0.00%	—	—	—	—
121-180 days	0.00%	—	—	—	—
181-365 days	0.00%	—	—	—	—
365+ days	0.00%	—	—	—	—
Total	100%	—	—	—	—

Gross Margin / Profit are net-revenue based (recovery purchase $ minus COGS) for the WB-recovered cohort.

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Initial Winbacks	Past Cohort Repurchases	Repurchase Share
June 2026	$31,100	$20,975	$10,125	33%
May 2026	$16,224	$12,941	$3,283	20%
Total	$47,324	$33,916	$13,408	28%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%	Repurchase Rate
60-89 days	207	33%	$13,217	$63.85	71	$4,540	34%	52 (25%)
90-179 days	219	35%	$11,010	$50.27	124	$4,015	30%	58 (26%)
180-359 days	123	20%	$6,101	$49.60	250	$3,414	25%	33 (27%)
360+ days	74	12%	$3,588	$48.49	792	$1,439	11%	21 (28%)
TOTAL	623	100%	$33,916	$54.44	210	$13,408	100%	164 (26%)

Recovered Customer Purchase Frequency — July 2026 Click to expand

Pre-recovery purchase cadence + lifetime visit counts for the canonical WB-recovered cohort — same July 2026 customers as the "Customers Recovered" tile above.

All Recovered Customers

No recovered customers with 3+ pre-lapse visits in this bucket for the report month. For brand-new clients with limited POS history (e.g. only 12 months), the 360+ bucket may not populate until more history is back-pulled.

60-179 Day Lapse

No recovered customers with 3+ pre-lapse visits in this bucket for the report month. For brand-new clients with limited POS history (e.g. only 12 months), the 360+ bucket may not populate until more history is back-pulled.

180-359 Day Lapse

No recovered customers with 3+ pre-lapse visits in this bucket for the report month. For brand-new clients with limited POS history (e.g. only 12 months), the 360+ bucket may not populate until more history is back-pulled.

360+ Day Lapse

No recovered customers with 3+ pre-lapse visits in this bucket for the report month. For brand-new clients with limited POS history (e.g. only 12 months), the 360+ bucket may not populate until more history is back-pulled.

Campaigns

Campaign Performance — July 2026

Strategy	Sends	Revenue	MoM	Orders	AOV	Email Open Rate	SMS Open Rate	Push Open Rate	Unsub Rate
Total	0	$0		0	$0.00	—	—	—