Best Buds — Retention Intelligence Report

Wins

Engaged Customer AOV

$58.01

+10.1% vs store avg

Blast Campaign Revenue

$10,758

Total revenue from blast campaigns

Customers Kept Loyal

$7,589

from 69 customers kept loyal during March 2026

Revenue

Store Revenue

$126,770

+24% MoM +64% YoY

Purchases

2,407

+18% MoM +88% YoY

Customers

1,059

+14% MoM +53% YoY

Campaign-Engaged $12,413 (9.8%) Organic $114,357 (90%)

Known Customers

1,059

$126,770 · 2,407 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$52.67

ENGAGED CUSTOMERS

$58.01

+10.1% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

352

+17% MoM

Revenue

$19,913

$56.57 AOV

Opted-In (Reachable)

253

72% capture rate

Unreachable

99

28% — no contact info

Opted-In (Email)

246

of 352 new customers

Critical Opt-In Rate (Email)

70%

First-time buyers with email

Opted-In (Text)

196

of 352 new customers

Critical Opt-In Rate (Text)

56%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

8

customers

$1,002

2 → 3

purchases

11

customers

$1,108

3 → 4

purchases

12

customers

$1,048

4 → 5

purchases

8

customers

$450

Kept Loyal

6+ purchases

69

customers

$7,589

Total

108

customers

$11,197

Churn Intelligence & Revenue Recovery

Total Lost Customers

5,111

60+ days lapsed

3,390 opted in

New Lost This Month

376

Newly crossed 60-day mark

273 opted in

Recovered This Month

14

0.41% recovery rate

of 3,390 opted-in lost

Recovery Revenue

$3,052

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

250

200 opted in

Saved by Campaign

8

Save Rate

3.8%

Lost Customer Pipeline

60–179 Days Lost

1,606

1,116 opted in

180–359 Days Lost

2,112

1,353 opted in

360+ Days Lost

1,393

921 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

5,138

Recovered

118

Revenue

$8,541

Win-Back Revenue Recovery

CAMPAIGN REV

$1,320

REPURCHASES

$1,732

TOTAL RECOVERED

$3,052

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	12	$854	$71.19	65%
180-359 days	4	$217	$54.24	16%
360+ days	1	$249	$249.00	19%
Total	17	$1,320	$77.66	100%

All Time Revenue Recovered

$10,966

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
March 2026	$3,052	$1,320	$1,732	57%
February 2026	$2,422	$987	$1,435	59%
January 2026	$1,609	$686	$923	57%
December 2025	$2,688	$1,890	$798	30%
November 2025	$1,194	$1,163	$31	2.6%
Total	$10,966	$6,046	$4,919	45%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	20	25%	$1,826	$91.31	75	$1,525	30%
91-120 days	17	21%	$1,073	$63.09	106	$1,997	39%
121-180 days	16	20%	$1,199	$74.96	144	$696	14%
181-365 days	22	28%	$1,288	$58.53	256	$868	17%
365+ days	5	6.3%	$493	$98.52	421	$0	0.00%
TOTAL	80	100%	$5,878	$73.48	167	$5,087	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

6,695

Known customers with purchases

Total Reachable

4,704

70% reachable

Ghosts

1,991

No email or SMS on file

Influence Rate

—

Current-snapshot metric — n/a for past months

Email List

Total Email Opt-Ins (real customers)4,403 66%

New Opt-Ins This Month515

Opt-Outs This Month55

Net List Growth+460

SMS List

Total SMS Opt-Ins (real customers)3,566 53%

New Opt-Ins This Month418

Opt-Outs This Month28

Net SMS Growth+390

Channel Mix

Email Only

1,138

24%

SMS Only

301

6.4%

Email + SMS

3,265

69%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

11,569

Conversions

2,033

Conversion Rate

17.6%

March 2026 Stats

Signups

375

Customers

134

Non-Customers

241

First Purchase Conversions

All Time

New Customers

270

Revenue

$16,524

Avg Order

$61.20

Conv. Rate

13%

March 2026

New Customers

67

Revenue

$3,445

Avg Order

$51.42

Conv. Rate

18%

NONC Funnel Performance

All Time

Sends

2,729

Conversions

22

Revenue

$1,594

Conv. Rate

0.73%

March 2026

Customers

5

Conversions

5

Revenue

$182

Campaigns

Campaign Performance — March 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	9,368	$9,385	+76%	166	$56.54	17%	—	1.8%	0.09%
Weekly Lost	17,727	$1,372	+40%	17	$80.71	20%	0.91%	0.10%	0.19%
Total	27,095	$10,758		183	$58.78	19%	0.91%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Funnel performance data is unavailable for this period — automated-flow history for this month could not be reconstructed.