Best Buds — Retention Intelligence Report

Wins

Engaged Customer AOV

$62.52

+23.4% vs store avg

Blast Campaign Revenue

$12,827

Total revenue from blast campaigns

Customers Kept Loyal

$10,561

from 90 customers kept loyal during May 2026

Revenue

Store Revenue

$144,408

+6.9% MoM +44% YoY

Purchases

2,851

+12% MoM +81% YoY

Customers

1,208

+14% MoM +39% YoY

Campaign-Engaged $14,380 (10.0%) Organic $130,028 (90%)

Known Customers

1,208

$144,408 · 2,851 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$50.65

ENGAGED CUSTOMERS

$62.52

+23.4% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

388

+19% MoM

Revenue

$23,618

$60.87 AOV

Opted-In (Reachable)

265

63% capture rate

Unreachable

123

32% — no contact info

Opted-In (Email)

261

of 388 new customers

Critical Opt-In Rate (Email)

62%

First-time buyers with email

Opted-In (Text)

193

of 388 new customers

Critical Opt-In Rate (Text)

46%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

9

customers

$1,366

2 → 3

purchases

6

customers

$544

3 → 4

purchases

6

customers

$921

4 → 5

purchases

7

customers

$564

Kept Loyal

6+ purchases

90

customers

$10,561

Total

118

customers

$13,956

Churn Intelligence & Revenue Recovery

Total Lost Customers

5,702

60+ days lapsed

3,807 opted in

New Lost This Month

457

Newly crossed 60-day mark

337 opted in

Recovered This Month

17

0.45% recovery rate

of 3,807 opted-in lost

Recovery Revenue

$4,927

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

243

187 opted in

Saved by Campaign

13

Save Rate

6.5%

Lost Customer Pipeline

60–179 Days Lost

1,551

1,115 opted in

180–359 Days Lost

2,124

1,387 opted in

360+ Days Lost

2,027

1,305 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

3,720

Recovered

81

Revenue

$5,948

Win-Back Revenue Recovery

CAMPAIGN REV

$1,670

REPURCHASES

$3,257

TOTAL RECOVERED

$4,927

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	9	$878	$97.54	53%
180-359 days	8	$792	$98.99	47%
Total	17	$1,670	$98.22	100%

All Time Revenue Recovered

$20,093

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
May 2026	$4,927	$1,670	$3,257	66%
April 2026	$4,200	$1,205	$2,995	71%
March 2026	$3,052	$1,320	$1,732	57%
February 2026	$2,422	$987	$1,435	59%
January 2026	$1,609	$686	$923	57%
December 2025	$2,688	$1,890	$798	30%
Total	$18,899	$7,758	$11,140	59%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	26	24%	$2,373	$91.26	74	$4,705	40%
91-120 days	21	20%	$1,446	$68.86	108	$3,473	29%
121-180 days	22	21%	$1,634	$74.29	145	$1,494	13%
181-365 days	32	30%	$2,292	$71.61	261	$2,054	17%
365+ days	5	4.7%	$493	$98.52	421	$129	1.1%
TOTAL	106	100%	$8,237	$77.71	168	$11,855	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

7,379

Known customers with purchases

Total Reachable

5,196

70% reachable

Ghosts

2,183

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)4,878 66%

New Opt-Ins This Month495

Opt-Outs This Month26

Net List Growth+469

SMS List

Total SMS Opt-Ins (real customers)3,942 53%

New Opt-Ins This Month384

Opt-Outs This Month30

Net SMS Growth+354

Channel Mix

Email Only

1,254

24%

SMS Only

318

6.1%

Email + SMS

3,624

70%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

16,613

Conversions

2,742

Conversion Rate

16.5%

May 2026 Stats

Signups

340

Customers

127

Non-Customers

213

First Purchase Conversions

All Time

New Customers

406

Revenue

$25,531

Avg Order

$62.88

Conv. Rate

14%

May 2026

New Customers

88

Revenue

$6,133

Avg Order

$69.70

Conv. Rate

26%

NONC Funnel Performance

All Time

Sends

2,792

Conversions

22

Revenue

$1,594

Conv. Rate

0.72%

May 2026

Customers

3

Conversions

3

Revenue

$331

Campaigns

Campaign Performance — May 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	6,210	$11,157	+0.81%	190	$58.72	39%	2.6%	3.1%	0.32%
Weekly Lost	7,381	$1,670	+39%	17	$98.22	48%	—	0.23%	0.09%
Total	13,591	$12,827		207	$61.96	44%	2.6%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	2,770	$525	9	$58.34	17%	—	0.32%	Nov 2025
NONC	1	2,162	$997	14	$71.24	18%	—	0.65%	Nov 2025
After First Purchase	1	121	$56	1	$56.00	0.00%	—	0.83%	Nov 2025
After X Purchase	6	1,514	$1,151	22	$52.31	20%	—	1.5%	Nov 2025
Abandoned Cart	2	3,720	$5,948	81	$73.43	27%	—	2.2%	Nov 2025
Birthday	1	2,237	$981	18	$54.50	20%	—	0.80%	Nov 2025
Total	12	12,524	$9,658	145	$66.61	20%	—

* Open rates derived from contact engagement data (rolling 90-day window).