Best Buds — Retention Intelligence Report

Wins

Engaged Customer AOV

$64.28

+21.3% vs store avg

Blast Campaign Revenue

$12,272

Total revenue from blast campaigns

Customers Kept Loyal

$10,190

from 82 customers kept loyal during April 2026

Revenue

Store Revenue

$135,115

+6.6% MoM +58% YoY

Purchases

2,549

+5.9% MoM +80% YoY

Customers

1,062

+0.28% MoM +42% YoY

Campaign-Engaged $15,042 (11%) Organic $120,072 (89%)

Known Customers

1,062

$135,115 · 2,549 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$53.01

ENGAGED CUSTOMERS

$64.28

+21.3% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

325

-7.7% MoM

Revenue

$21,700

$66.77 AOV

Opted-In (Reachable)

231

69% capture rate

Unreachable

94

29% — no contact info

Opted-In (Email)

227

of 325 new customers

Critical Opt-In Rate (Email)

68%

First-time buyers with email

Opted-In (Text)

170

of 325 new customers

Critical Opt-In Rate (Text)

51%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

9

customers

$1,148

2 → 3

purchases

10

customers

$719

3 → 4

purchases

10

customers

$1,553

4 → 5

purchases

5

customers

$464

Kept Loyal

6+ purchases

82

customers

$10,190

Total

116

customers

$14,074

Churn Intelligence & Revenue Recovery

Total Lost Customers

5,396

60+ days lapsed

3,599 opted in

New Lost This Month

414

Newly crossed 60-day mark

317 opted in

Recovered This Month

15

0.42% recovery rate

of 3,599 opted-in lost

Recovery Revenue

$4,200

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

242

177 opted in

Saved by Campaign

4

Save Rate

2.2%

Lost Customer Pipeline

60–179 Days Lost

1,520

1,086 opted in

180–359 Days Lost

2,177

1,411 opted in

360+ Days Lost

1,699

1,102 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

5,319

Recovered

122

Revenue

$8,831

Win-Back Revenue Recovery

CAMPAIGN REV

$1,205

REPURCHASES

$2,995

TOTAL RECOVERED

$4,200

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	13	$993	$76.41	82%
180-359 days	2	$212	$105.97	18%
Total	15	$1,205	$80.35	100%

All Time Revenue Recovered

$15,166

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
April 2026	$4,200	$1,205	$2,995	71%
March 2026	$3,052	$1,320	$1,732	57%
February 2026	$2,422	$987	$1,435	59%
January 2026	$1,609	$686	$923	57%
December 2025	$2,688	$1,890	$798	30%
November 2025	$1,194	$1,163	$31	2.6%
Total	$15,166	$7,251	$7,914	52%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	24	25%	$2,133	$88.86	74	$3,105	38%
91-120 days	21	22%	$1,446	$68.86	108	$2,664	33%
121-180 days	21	22%	$1,512	$72.02	146	$909	11%
181-365 days	24	25%	$1,500	$62.49	257	$1,373	17%
365+ days	5	5.3%	$493	$98.52	421	$31	0.40%
TOTAL	95	100%	$7,084	$74.56	162	$8,082	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

7,010

Known customers with purchases

Total Reachable

4,935

70% reachable

Ghosts

2,075

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)4,627 66%

New Opt-Ins This Month519

Opt-Outs This Month23

Net List Growth+496

SMS List

Total SMS Opt-Ins (real customers)3,724 53%

New Opt-Ins This Month396

Opt-Outs This Month51

Net SMS Growth+345

Channel Mix

Email Only

1,211

25%

SMS Only

308

6.2%

Email + SMS

3,416

69%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

12,056

Conversions

2,124

Conversion Rate

17.6%

April 2026 Stats

Signups

353

Customers

100

Non-Customers

253

First Purchase Conversions

All Time

New Customers

318

Revenue

$19,398

Avg Order

$61.00

Conv. Rate

13%

April 2026

New Customers

48

Revenue

$2,874

Avg Order

$59.88

Conv. Rate

14%

NONC Funnel Performance

All Time

Sends

2,792

Conversions

22

Revenue

$1,594

Conv. Rate

0.72%

April 2026

Customers

4

Conversions

4

Revenue

$253

Campaigns

Campaign Performance — April 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	9,542	$11,067	+18%	180	$61.48	23%	2.1%	1.9%	0.43%
Weekly Lost	10,479	$1,205	-12%	15	$80.35	25%	—	0.14%	0.02%
Total	20,021	$12,272		195	$62.93	24%	2.1%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
NONC	1	2,792	$1,442	20	$72.09	7.8%	—	0.72%	Nov 2025
After First Purchase	2	243	$56	1	$56.00	0.00%	—	0.41%	Nov 2025
After X Purchase	6	2,146	$1,759	38	$46.30	9.6%	—	1.8%	Nov 2025
Total	9	5,181	$3,257	59	$55.21	—	—

* Open rates derived from contact engagement data (rolling 90-day window).