Best Buds — Retention Intelligence Report

Wins

Engaged Customer AOV

$62.43

+16.2% vs store avg

Blast Campaign Revenue

$17,577

Total revenue from blast campaigns

Customers Kept Loyal

$14,440

from 99 customers kept loyal during June 2026

Revenue

Store Revenue

$137,147

-6.8% MoM+22% YoY

Purchases

2,552

-12% MoM+55% YoY

Customers

1,110

-9.2% MoM +24% YoY

Campaign-Engaged $18,229 (13%) Organic $118,918 (87%)

Known Customers

1,110

$137,147 · 2,552 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

AOV Comparison

STOREWIDE

$53.74

ENGAGED CUSTOMERS

$62.43

+16.2% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

298

-23% MoM

Revenue

$20,023

$67.19 AOV

Opted-In (Reachable)

225

66% capture rate

Unreachable

115

34% — no contact info

Opted-In (Email)

219

of 340 new customers

Critical Opt-In Rate (Email) -13% MoM

64%

First-time buyers with email

Opted-In (Text)

139

of 340 new customers

Critical Opt-In Rate (Text) -27% MoM

41%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

8

customers

$389

2 → 3

purchases

13

customers

$1,240

3 → 4

purchases

6

customers

$697

4 → 5

purchases

8

customers

$404

Kept Loyal

6+ purchases

99

customers

$14,440

Total

134

customers

$17,170

Churn Intelligence & Revenue Recovery

Total Lost Customers

6,088

60+ days lapsed

4,090 opted in

New Lost This Month

467

Newly crossed 60-day mark

365 opted in

Recovered This Month

21

0.51% recovery rate

of 4,090 opted-in lost

Recovery Revenue

$5,578

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

309

242 opted in

Saved by Campaign

3

Save Rate

1.2%

Lost Customer Pipeline

60–179 Days Lost

1,596

1,186 opted in

180–359 Days Lost

2,098

1,373 opted in

360+ Days Lost

2,394

1,531 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

4,814

Recovered

110

Revenue

$8,145

Win-Back Revenue Recovery

CAMPAIGN REV

$1,847

REPURCHASES

$3,732

TOTAL RECOVERED

$5,578

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	9	$774	$85.98	42%
180-359 days	11	$977	$88.80	53%
360+ days	1	$96	$95.96	5.2%
Total	21	$1,847	$87.93	100%

All Time Revenue Recovered

$25,671

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
June 2026	$5,578	$1,847	$3,732	67%
May 2026	$4,927	$1,670	$3,257	66%
April 2026	$4,200	$1,205	$2,995	71%
March 2026	$3,052	$1,320	$1,732	57%
February 2026	$2,422	$987	$1,435	59%
January 2026	$1,609	$686	$923	57%
Total	$21,789	$7,715	$14,074	65%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	29	24%	$2,571	$88.67	75	$7,791	48%
91-120 days	21	17%	$1,446	$68.86	108	$3,577	22%
121-180 days	24	20%	$1,859	$77.48	144	$1,869	12%
181-365 days	41	34%	$3,056	$74.54	262	$2,700	17%
365+ days	6	5.0%	$589	$98.09	414	$213	1.3%
TOTAL	121	100%	$9,521	$78.69	174	$16,150	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

7,666

Known customers with purchases

Total Reachable

5,370

70% reachable

Ghosts

2,296

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)5,045 66%

New Opt-Ins This Month543

Opt-Outs This Month38

Net List Growth+505

SMS List

Total SMS Opt-Ins (real customers)3,979 52%

New Opt-Ins This Month357

Opt-Outs This Month132

Net SMS Growth+225

Channel Mix

Email Only

1,391

26%

SMS Only

325

6.1%

Email + SMS

3,654

68%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

18,746

Conversions

3,065

Conversion Rate

16.4%

June 2026 Stats

Signups

369

Customers

113

Non-Customers

256

First Purchase Conversions

All Time

New Customers

459

Revenue

$29,291

Avg Order

$63.81

Conv. Rate

14%

June 2026

New Customers

52

Revenue

$3,686

Avg Order

$70.88

Conv. Rate

14%

NONC Funnel Performance

All Time

Sends

2,845

Conversions

25

Revenue

$2,103

Conv. Rate

0.70%

June 2026

Customers

6

Conversions

6

Revenue

$444

Campaigns

Campaign Performance — June 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	8,792	$14,935	+34%	242	$61.71	45%	3.4%	2.8%	0.61%
Weekly Lost	18,738	$2,060	+23%	23	$89.55	47%	1.1%	0.12%	0.39%
NONC	2,845	$582	+76%	7	$83.17	8.3%	—	0.25%	0.49%
Total	30,375	$17,577		272	$64.62	38%	1.9%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	3,303	$803	11	$72.98	19%	—	0.33%	Nov 2025
NONC	1	2,600	$1,580	21	$75.22	20%	—	0.81%	Nov 2025
After First Purchase	2	243	$56	1	$56.00	0.00%	—	0.41%	Nov 2025
After X Purchase	6	1,953	$1,759	38	$46.30	21%	—	1.9%	Nov 2025
Abandoned Cart	2	4,814	$8,145	110	$74.04	30%	—	2.3%	Nov 2025
Birthday	1	2,799	$1,167	23	$50.73	21%	—	0.82%	Nov 2025
Total	13	15,712	$13,509	204	$66.22	22%	—

* Open rates derived from contact engagement data (rolling 90-day window).