March 2026
Retention Intelligence
Report
Report
Bliss + Lex
Wins
Engaged Customer AOV
$73.45
+27.4% vs store avg
Blast Campaign Revenue
$68,922
Total revenue from blast campaigns
Customers Kept Loyal
$60,443
from 401 customers kept loyal during March 2026
Revenue
Store Revenue
$521,507
+13% MoM
+10% YoY
Purchases
9,048
+16% MoM
+6.7% YoY
Customers
4,729
+10.0% MoM
+3.5% YoY
Campaign-Engaged $71,462 (14%)
Organic $450,045 (86%)
Known Customers
4,729
$521,507 · 9,048 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$57.64
ENGAGED CUSTOMERS
$73.45
+27.4% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,077
+13% MoM
Revenue
$59,633
$55.37 AOV
Opted-In (Reachable)
165
15% capture rate
Unreachable
912
85% — no contact info
Opted-In (Email)
165
of 1,077 new customers
Critical Opt-In Rate (Email)
15%
First-time buyers with email
Opted-In (Text)
20
of 1,077 new customers
Critical Opt-In Rate (Text)
1.9%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
27
customers
$2,491
2 → 3
purchases
14
customers
$1,929
3 → 4
purchases
20
customers
$2,311
4 → 5
purchases
19
customers
$1,911
Kept Loyal
6+ purchases
401
customers
$60,443
Total
481
customers
$69,085
Churn Intelligence & Revenue Recovery
Total Lost Customers
21,239
60+ days lapsed
4,570 opted in
New Lost This Month
1,981
Newly crossed 60-day mark
390 opted in
Recovered This Month
71
1.6% recovery rate
of 4,570 opted-in lost
Recovery Revenue
$21,804
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$6,407
REPURCHASES
$15,396
TOTAL RECOVERED
$21,804
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 66 | $5,812 | $88.07 | 91% |
| 180-359 days | 5 | $341 | $68.21 | 5.3% |
| 360+ days | 5 | $254 | $50.80 | 4.0% |
| Total | 76 | $6,407 | $84.31 | 100% |
All Time Revenue Recovered
$96,673
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| March 2026 | $21,804 | $6,407 | $15,396 | 71% |
| February 2026 | $14,812 | $4,236 | $10,576 | 71% |
| January 2026 | $15,364 | $5,668 | $9,696 | 63% |
| December 2025 | $12,597 | $3,097 | $9,500 | 75% |
| November 2025 | $10,895 | $3,272 | $7,623 | 70% |
| October 2025 | $9,188 | $4,144 | $5,043 | 55% |
| Total | $84,659 | $26,825 | $57,834 | 68% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 153 | 37% | $12,972 | $84.79 | 73 | $31,305 | 47% |
| 91-120 days | 70 | 17% | $4,699 | $67.13 | 105 | $9,237 | 14% |
| 121-180 days | 89 | 22% | $6,152 | $69.13 | 146 | $17,337 | 26% |
| 181-365 days | 72 | 18% | $4,653 | $64.62 | 260 | $6,462 | 9.7% |
| 365+ days | 26 | 6.3% | $1,599 | $61.52 | 438 | $2,257 | 3.4% |
| TOTAL | 410 | 100% | $30,076 | $73.36 | 150 | $66,597 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
28,185
Known customers with purchases
Total Reachable
7,069
25% reachable
Ghosts
21,116
No email or SMS on file
Influence Rate
—
Current-snapshot metric — n/a for past months
Email List
Total Email Opt-Ins (real customers)6,947 25%
New Opt-Ins This Month225
Opt-Outs This Month140
Net List Growth+85
SMS List
Total SMS Opt-Ins (real customers)976 3.5%
New Opt-Ins This Month59
Opt-Outs This Month2
Net SMS Growth+57
Channel Mix
Campaigns
Campaign Performance — March 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 15,899 | $61,975 | +17% | 846 | $73.26 | 38% | — | 5.3% | 0.24% |
| Weekly Lost | 30,145 | $6,946 | +32% | 84 | $82.69 | 27% | — | 0.28% | 0.20% |
| Total | 46,044 | $68,922 | 930 | $74.11 | 31% | — | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| After First Purchase | 2 | 2,240 | $1,300 | 27 | $48.15 | 39% | — | 1.2% | Aug 2025 |
| After X Purchase | 2 | 515 | $577 | 11 | $52.49 | 35% | — | 2.1% | Aug 2025 |
| Browse Abandonment | 1 | 254 | $1,471 | 17 | $86.55 | 64% | — | 6.7% | Sep 2025 |
| Birthday | 1 | 10,626 | $9,047 | 147 | $61.54 | 46% | — | 1.4% | Aug 2025 |
| Total | 6 | 13,635 | $12,395 | 202 | $61.36 | 43% | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 14, 2026 at 10:19 AM · PufCreativ Loyalty Intelligence Platform