April 2026
Retention Intelligence
Report
Report
Bliss + Lex
Wins
Engaged Customer AOV
$74.40
+35.5% vs store avg
Blast Campaign Revenue
$72,840
Total revenue from blast campaigns
Customers Kept Loyal
$65,568
from 450 customers kept loyal during April 2026
Revenue
Store Revenue
$489,180
-6.2% MoM
+6.5% YoY
Purchases
8,912
-1.5% MoM
+6.6% YoY
Customers
4,607
-2.6% MoM
+0.79% YoY
Campaign-Engaged $74,916 (15%)
Organic $414,264 (85%)
Known Customers
4,607
$489,180 · 8,912 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$54.89
ENGAGED CUSTOMERS
$74.40
+35.5% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,070
-0.65% MoM
Revenue
$52,162
$48.75 AOV
Opted-In (Reachable)
203
19% capture rate
Unreachable
867
81% — no contact info
Opted-In (Email)
202
of 1,070 new customers
Critical Opt-In Rate (Email)
19%
First-time buyers with email
Opted-In (Text)
13
of 1,070 new customers
Critical Opt-In Rate (Text)
1.2%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
29
customers
$2,603
2 → 3
purchases
19
customers
$1,847
3 → 4
purchases
15
customers
$2,004
4 → 5
purchases
17
customers
$1,749
Kept Loyal
6+ purchases
450
customers
$65,568
Total
530
customers
$73,770
Churn Intelligence & Revenue Recovery
Total Lost Customers
22,192
60+ days lapsed
4,706 opted in
New Lost This Month
1,777
Newly crossed 60-day mark
440 opted in
Recovered This Month
71
1.5% recovery rate
of 4,706 opted-in lost
Recovery Revenue
$21,912
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$5,667
REPURCHASES
$16,245
TOTAL RECOVERED
$21,912
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 47 | $3,909 | $83.18 | 69% |
| 180-359 days | 19 | $1,246 | $65.59 | 22% |
| 360+ days | 7 | $511 | $73.01 | 9.0% |
| Total | 73 | $5,667 | $77.63 | 100% |
All Time Revenue Recovered
$118,585
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| April 2026 | $21,912 | $5,667 | $16,245 | 74% |
| March 2026 | $21,804 | $6,407 | $15,396 | 71% |
| February 2026 | $14,812 | $4,236 | $10,576 | 71% |
| January 2026 | $15,364 | $5,668 | $9,696 | 63% |
| December 2025 | $12,597 | $3,097 | $9,500 | 75% |
| November 2025 | $10,895 | $3,272 | $7,623 | 70% |
| Total | $97,383 | $28,347 | $69,036 | 71% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 168 | 36% | $14,131 | $84.11 | 74 | $38,795 | 46% |
| 91-120 days | 79 | 17% | $5,463 | $69.15 | 105 | $11,897 | 14% |
| 121-180 days | 101 | 22% | $7,086 | $70.16 | 146 | $21,327 | 25% |
| 181-365 days | 88 | 19% | $5,737 | $65.19 | 260 | $9,185 | 11% |
| 365+ days | 33 | 7.0% | $2,110 | $63.95 | 454 | $2,854 | 3.4% |
| TOTAL | 469 | 100% | $34,527 | $73.62 | 156 | $84,058 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
29,136
Known customers with purchases
Total Reachable
7,223
25% reachable
Ghosts
21,913
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)7,091 24%
New Opt-Ins This Month296
Opt-Outs This Month122
Net List Growth+174
SMS List
Total SMS Opt-Ins (real customers)1,001 3.4%
New Opt-Ins This Month31
Opt-Outs This Month2
Net SMS Growth+29
Channel Mix
Campaigns
Campaign Performance — April 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 15,651 | $66,411 | +7.2% | 886 | $74.96 | 37% | — | 5.7% | 0.17% |
| Weekly Lost | 31,089 | $6,430 | -7.4% | 83 | $77.47 | 25% | — | 0.27% | 0.14% |
| Total | 46,740 | $72,840 | 969 | $75.17 | 29% | — | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| After First Purchase | 2 | 2,251 | $1,300 | 27 | $48.15 | 14% | — | 1.2% | Aug 2025 |
| After X Purchase | 5 | 3,186 | $5,312 | 81 | $65.58 | 11% | — | 2.5% | Aug 2025 |
| Browse Abandonment | 1 | 254 | $1,471 | 17 | $86.55 | 62% | — | 6.7% | Sep 2025 |
| Birthday | 1 | 10,783 | $9,047 | 147 | $61.54 | 46% | — | 1.4% | Aug 2025 |
| Total | 9 | 16,474 | $17,130 | 272 | $62.98 | 47% | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 19, 2026 at 06:11 PM · PufCreativ Loyalty Intelligence Platform