May 2026
Retention Intelligence
Report
Report
Bliss + Lex
Wins
Engaged Customer AOV
$72.09
+30.2% vs store avg
Blast Campaign Revenue
$76,421
Total revenue from blast campaigns
Customers Kept Loyal
$68,989
from 440 customers kept loyal during May 2026
Revenue
Store Revenue
$497,644
+1.7% MoM
+22% YoY
Purchases
8,990
+0.88% MoM
+24% YoY
Customers
4,635
+0.61% MoM
+12% YoY
Campaign-Engaged $77,353 (16%)
Organic $420,291 (84%)
Known Customers
4,635
$497,644 · 8,990 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$55.36
ENGAGED CUSTOMERS
$72.09
+30.2% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,135
+6.1% MoM
Revenue
$55,797
$49.16 AOV
Opted-In (Reachable)
194
17% capture rate
Unreachable
941
83% — no contact info
Opted-In (Email)
194
of 1,135 new customers
Critical Opt-In Rate (Email)
17%
First-time buyers with email
Opted-In (Text)
14
of 1,135 new customers
Critical Opt-In Rate (Text)
1.2%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
17
customers
$1,141
2 → 3
purchases
22
customers
$1,161
3 → 4
purchases
18
customers
$2,473
4 → 5
purchases
22
customers
$1,552
Kept Loyal
6+ purchases
440
customers
$68,989
Total
519
customers
$75,316
Churn Intelligence & Revenue Recovery
Total Lost Customers
23,318
60+ days lapsed
4,842 opted in
New Lost This Month
1,963
Newly crossed 60-day mark
452 opted in
Recovered This Month
71
1.5% recovery rate
of 4,842 opted-in lost
Recovery Revenue
$22,083
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$4,317
REPURCHASES
$17,766
TOTAL RECOVERED
$22,083
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 59 | $3,582 | $60.72 | 83% |
| 180-359 days | 9 | $454 | $50.48 | 11% |
| 360+ days | 5 | $280 | $56.01 | 6.5% |
| Total | 73 | $4,317 | $59.13 | 100% |
All Time Revenue Recovered
$140,668
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| May 2026 | $22,083 | $4,317 | $17,766 | 80% |
| April 2026 | $21,912 | $5,667 | $16,245 | 74% |
| March 2026 | $21,804 | $6,407 | $15,396 | 71% |
| February 2026 | $14,812 | $4,236 | $10,576 | 71% |
| January 2026 | $15,364 | $5,668 | $9,696 | 63% |
| December 2025 | $12,597 | $3,097 | $9,500 | 75% |
| Total | $108,571 | $29,392 | $79,180 | 73% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 184 | 35% | $15,006 | $81.56 | 73 | $48,074 | 46% |
| 91-120 days | 88 | 17% | $6,091 | $69.21 | 104 | $15,646 | 15% |
| 121-180 days | 115 | 22% | $7,774 | $67.60 | 147 | $25,334 | 24% |
| 181-365 days | 95 | 18% | $6,091 | $64.11 | 258 | $10,814 | 10% |
| 365+ days | 38 | 7.3% | $2,391 | $62.91 | 463 | $3,448 | 3.3% |
| TOTAL | 520 | 100% | $37,353 | $71.83 | 157 | $103,316 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
30,171
Known customers with purchases
Total Reachable
7,343
24% reachable
Ghosts
22,828
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)7,191 24%
New Opt-Ins This Month308
Opt-Outs This Month140
Net List Growth+168
SMS List
Total SMS Opt-Ins (real customers)1,060 3.5%
New Opt-Ins This Month76
Opt-Outs This Month3
Net SMS Growth+73
Channel Mix
Campaigns
Campaign Performance — May 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 19,295 | $71,956 | +8.4% | 973 | $73.95 | 37% | — | 5.0% | 0.24% |
| Weekly Lost | 35,644 | $4,465 | -31% | 84 | $53.16 | 29% | — | 0.24% | 0.16% |
| Total | 54,939 | $76,421 | 1,057 | $72.30 | 32% | — | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 3,587 | $7,483 | 108 | $69.29 | 54% | — | 3.0% | Aug 2025 |
| After First Purchase | 2 | 1,808 | $978 | 20 | $48.90 | 39% | — | 1.1% | Aug 2025 |
| After X Purchase | 5 | 2,687 | $4,284 | 66 | $64.91 | 36% | — | 2.5% | Aug 2025 |
| Browse Abandonment | 1 | 222 | $1,086 | 12 | $90.52 | 64% | — | 5.4% | Sep 2025 |
| Birthday | 1 | 9,223 | $7,529 | 123 | $61.21 | 46% | — | 1.3% | Aug 2025 |
| Points Reminder | 1 | 1,660 | $2,719 | 29 | $93.75 | 46% | — | 1.7% | Aug 2025 |
| Total | 11 | 19,187 | $24,079 | 358 | $67.26 | 45% | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 15, 2026 at 12:25 AM · PufCreativ Loyalty Intelligence Platform