June 2026
Retention Intelligence
Report
Report
Bliss + Lex
Wins
Engaged Customer AOV
$69.96
+27.6% vs store avg
Blast Campaign Revenue
$94,809
Total revenue from blast campaigns
Customers Kept Loyal
$86,491
from 579 customers kept loyal during June 2026
Revenue
Store Revenue
$484,692
-2.6% MoM
+2.0% YoY
Purchases
8,838
-1.7% MoM
-0.10% YoY
Customers
4,548
-1.9% MoM
-5.2% YoY
Campaign-Engaged $97,806 (20%)
Organic $386,886 (80%)
Known Customers
4,548
$484,692 · 8,838 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
AOV Comparison
STOREWIDE
$54.84
ENGAGED CUSTOMERS
$69.96
+27.6% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,070
-5.7% MoM
Revenue
$52,633
$49.19 AOV
Opted-In (Reachable)
270
26% capture rate
Unreachable
800
75% — no contact info
Opted-In (Email)
270
of 1,070 new customers
Critical Opt-In Rate (Email) +26% MoM
26%
First-time buyers with email
Opted-In (Text)
36
of 1,070 new customers
Critical Opt-In Rate (Text) +112% MoM
3.4%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
30
customers
$2,825
2 → 3
purchases
20
customers
$2,763
3 → 4
purchases
25
customers
$2,015
4 → 5
purchases
18
customers
$1,691
Kept Loyal
6+ purchases
579
customers
$86,491
Total
672
customers
$95,786
Churn Intelligence & Revenue Recovery
Total Lost Customers
24,440
60+ days lapsed
4,983 opted in
New Lost This Month
1,998
Newly crossed 60-day mark
506 opted in
Recovered This Month
94
1.9% recovery rate
of 4,983 opted-in lost
Recovery Revenue
$24,546
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$6,869
REPURCHASES
$17,677
TOTAL RECOVERED
$24,546
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 72 | $5,185 | $72.01 | 75% |
| 180-359 days | 15 | $824 | $54.95 | 12% |
| 360+ days | 9 | $860 | $95.54 | 13% |
| Total | 96 | $6,869 | $71.55 | 100% |
All Time Revenue Recovered
$165,214
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| June 2026 | $24,546 | $6,869 | $17,677 | 72% |
| May 2026 | $22,083 | $4,317 | $17,766 | 80% |
| April 2026 | $21,912 | $5,667 | $16,245 | 74% |
| March 2026 | $21,804 | $6,407 | $15,396 | 71% |
| February 2026 | $14,812 | $4,236 | $10,576 | 71% |
| January 2026 | $15,364 | $5,668 | $9,696 | 63% |
| Total | $120,520 | $33,163 | $87,357 | 72% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 209 | 35% | $17,128 | $81.95 | 73 | $57,898 | 47% |
| 91-120 days | 96 | 16% | $6,588 | $68.63 | 104 | $18,195 | 15% |
| 121-180 days | 134 | 23% | $8,798 | $65.66 | 146 | $28,479 | 23% |
| 181-365 days | 105 | 18% | $6,768 | $64.46 | 259 | $13,756 | 11% |
| 365+ days | 47 | 8.0% | $3,250 | $69.16 | 464 | $4,354 | 3.5% |
| TOTAL | 591 | 100% | $42,533 | $71.97 | 159 | $122,681 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
31,158
Known customers with purchases
Total Reachable
7,448
24% reachable
Ghosts
23,710
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)7,363 24%
New Opt-Ins This Month309
Opt-Outs This Month132
Net List Growth+177
SMS List
Total SMS Opt-Ins (real customers)948 3.0%
New Opt-Ins This Month116
Opt-Outs This Month228
Net SMS Growth-112
Channel Mix
Campaigns
Campaign Performance — June 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 21,147 | $87,200 | +21% | 1,243 | $70.15 | 44% | 15% | 5.9% | 0.62% |
| Weekly Lost | 34,629 | $7,610 | +67% | 109 | $69.81 | 38% | 7.0% | 0.31% | 0.50% |
| Total | 55,776 | $94,809 | 1,352 | $70.13 | 40% | 11% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 3,900 | $9,048 | 131 | $69.07 | 55% | — | 3.4% | Aug 2025 |
| After First Purchase | 2 | 2,102 | $1,275 | 26 | $49.04 | 39% | — | 1.2% | Aug 2025 |
| After X Purchase | 5 | 3,003 | $4,960 | 75 | $66.13 | 37% | — | 2.5% | Aug 2025 |
| Browse Abandonment | 1 | 251 | $1,471 | 17 | $86.55 | 62% | — | 6.8% | Sep 2025 |
| Birthday | 1 | 10,182 | $8,630 | 139 | $62.08 | 47% | — | 1.4% | Aug 2025 |
| Points Reminder | 1 | 1,790 | $3,249 | 35 | $92.84 | 47% | — | 2.0% | Aug 2025 |
| Total | 11 | 21,228 | $28,633 | 423 | $67.69 | 45% | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated July 22, 2026 at 12:43 AM · PufCreativ Loyalty Intelligence Platform