Brotherly Bud — Retention Intelligence Report

Wins

Engaged Customer AOV

$69.40

+11.2% vs store avg

Blast Campaign Revenue

$107,843

Total revenue from blast campaigns

Customers Kept Loyal

$81,234

from 563 customers kept loyal during February 2026

Revenue

Store Revenue

$601,815

— +30% YoY

Purchases

9,641

— +45% YoY

Customers

4,715

-3.0% MoM +41% YoY

Campaign-Engaged $109,370 (18%) Organic $492,445 (82%)

AOV Comparison

STOREWIDE

$62.42

ENGAGED CUSTOMERS

$69.40

+11.2% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

1,195

-12% MoM

Revenue

$86,661

$72.52 AOV

Opted-In (Reachable)

578

48% capture rate

Unreachable

617

52% — no contact info

Opted-In (Email)

516

of 1,195 new customers

Critical Opt-In Rate (Email)

43%

First-time buyers with email

Opted-In (Text)

303

of 1,195 new customers

Critical Opt-In Rate (Text)

25%

First-time buyers with SMS

Churn Intelligence & Revenue Recovery

Total Lost Customers

19,589

60+ days lapsed

6,643 opted in

New Lost This Month

1,687

Newly crossed 60-day mark

864 opted in

Recovered This Month

117

1.8% recovery rate

of 6,643 opted-in lost

Recovery Revenue

$30,648

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

1,104

604 opted in

Saved by Campaign

40

Save Rate

6.2%

Lost Customer Pipeline

60–179 Days Lost

5,737

2,581 opted in

180–359 Days Lost

6,928

2,371 opted in

360+ Days Lost

6,924

1,691 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

4,333

Recovered

147

Revenue

$10,372

Win-Back Revenue Recovery

CAMPAIGN REV

$8,797

REPURCHASES

$21,851

TOTAL RECOVERED

$30,648

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	104	$7,267	$69.88	83%
180-359 days	14	$1,028	$73.39	12%
360+ days	7	$503	$71.84	5.7%
Total	125	$8,797	$70.38	100%

All Time Revenue Recovered

$131,191

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
February 2026	$30,648	$8,797	$21,851	71%
January 2026	$28,772	$7,823	$20,949	73%
December 2025	$23,746	$8,616	$15,130	64%
November 2025	$24,505	$10,869	$13,636	56%
October 2025	$15,118	$9,028	$6,090	40%
September 2025	$8,402	$6,176	$2,226	26%
Total	$131,191	$51,309	$79,882	61%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	202	32%	$14,976	$74.14	74	$32,387	38%
91-120 days	126	20%	$8,338	$66.18	104	$18,830	22%
121-180 days	154	24%	$10,576	$68.67	145	$20,239	23%
181-365 days	125	20%	$8,865	$70.92	255	$12,079	14%
365+ days	31	4.9%	$2,038	$65.74	438	$2,864	3.3%
TOTAL	638	100%	$44,793	$70.21	150	$86,398	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

26,090

Known customers with purchases

Total Reachable

10,660

41% reachable

Ghosts

15,430

No email or SMS on file

Influence Rate

—

Current-snapshot metric — n/a for past months

Email List

Total Email Opt-Ins (real customers)9,565 37%

New Opt-Ins This Month867

Opt-Outs This Month158

Net List Growth+709

SMS List

Total SMS Opt-Ins (real customers)4,421 17%

New Opt-Ins This Month518

Opt-Outs This Month204

Net SMS Growth+314

Channel Mix

Email Only

6,239

59%

SMS Only

1,095

10%

Email + SMS

3,326

31%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

52,251

Conversions

9,390

Conversion Rate

18.0%

February 2026 Stats

Signups

636

Customers

273

Non-Customers

363

First Purchase Conversions

All Time

New Customers

1,488

Revenue

$110,578

Avg Order

$74.31

Conv. Rate

17%

February 2026

New Customers

149

Revenue

$9,918

Avg Order

$66.57

Conv. Rate

23%

NONC Funnel Performance

All Time

Sends

12,821

Conversions

33

Revenue

$2,665

Conv. Rate

0.26%

February 2026

Customers

3

Conversions

3

Revenue

$187

Campaigns

Campaign Performance — February 2026

Tact-managed win-back blast campaigns

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Winback	27,096	$3,727	-1.6%	54	$69.01	41%	—	0.20%	0.13%
Weekly Lost	35,019	$4,785	-3.9%	71	$67.40	40%	2.5%	0.20%	0.23%
Total	62,115	$8,512		125	$68.09	40%	2.5%

Brotherly Bud Campaigns

Blast campaigns sent by the Brotherly Bud team — shown for full context; not Tact-managed

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	40,794	$99,331	+47%	1,431	$69.41	33%	9.6%	3.5%	0.35%
Total	40,794	$99,331		1,431	$69.41	33%	9.6%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	3,992	$4,119	46	$89.55	30%	—	1.2%	Mar 2026
After First Purchase	1	4,930	$1,500	20	$75.00	18%	—	0.41%	Apr 2025
Birthday	1	3,478	$3,559	53	$67.15	26%	—	1.5%	Mar 2026
Total	3	12,400	$9,178	119	$77.13	26%	—

* Open rates derived from contact engagement data (rolling 90-day window).