Brotherly Bud — Retention Intelligence Report

Wins

Recovery Revenue

$38,309

Campaign revenue + past-cohort repurchases for April 2026

All Time Revenue Recovered

$208,399

Cumulative revenue recovered from winback campaigns

Spin Wheel New Customer Revenue

$12,039

from 158 first-time purchases during April 2026

Revenue

Store Revenue

$734,694

+0.66% MoM +50% YoY

Purchases

12,201

+1.1% MoM +70% YoY

Customers

5,636

+4.0% MoM +57% YoY

Campaign-Engaged $92,193 (13%) Organic $642,501 (87%)

AOV Comparison

STOREWIDE

$60.22

WINBACK CUSTOMERS

$68.95

+14.5% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

1,435

+4.0% MoM

Revenue

$106,491

$74.21 AOV

Opted-In (Reachable)

812

55% capture rate

Unreachable

623

43% — no contact info

Opted-In (Email)

772

of 1,435 new customers

Critical Opt-In Rate (Email)

52%

First-time buyers with email

Opted-In (Text)

321

of 1,435 new customers

Critical Opt-In Rate (Text)

22%

First-time buyers with SMS

Churn Intelligence & Revenue Recovery

Total Lost Customers

21,499

60+ days lapsed

7,274 opted in

New Lost This Month

1,785

Newly crossed 60-day mark

865 opted in

Recovered This Month

80

1.1% recovery rate

of 7,274 opted-in lost

Recovery Revenue

$38,309

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

1,099

584 opted in

Saved by Campaign

43

Save Rate

6.9%

Lost Customer Pipeline

60–179 Days Lost

6,120

2,820 opted in

180–359 Days Lost

6,665

2,294 opted in

360+ Days Lost

8,714

2,160 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

4,389

Recovered

149

Revenue

$10,621

Win-Back Revenue Recovery

CAMPAIGN REV

$5,855

REPURCHASES

$32,454

TOTAL RECOVERED

$38,309

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	65	$4,451	$68.48	76%
180-359 days	14	$1,007	$71.95	17%
360+ days	6	$397	$66.09	6.8%
Total	85	$5,855	$68.88	100%

All Time Revenue Recovered

$208,399

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
April 2026	$38,309	$5,855	$32,454	85%
March 2026	$38,900	$7,756	$31,144	80%
February 2026	$30,648	$8,797	$21,851	71%
January 2026	$28,772	$7,823	$20,949	73%
December 2025	$23,746	$8,616	$15,130	64%
November 2025	$24,505	$10,869	$13,636	56%
Total	$184,879	$49,716	$135,164	73%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	260	33%	$19,164	$73.71	74	$59,315	39%
91-120 days	148	19%	$9,597	$64.85	104	$28,634	19%
121-180 days	176	22%	$12,146	$69.01	145	$38,343	25%
181-365 days	157	20%	$11,092	$70.65	258	$21,955	14%
365+ days	45	5.7%	$3,225	$71.68	441	$4,928	3.2%
TOTAL	786	100%	$55,225	$70.26	153	$153,174	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

28,900

Known customers with purchases

Total Reachable

12,183

42% reachable

Ghosts

16,717

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)10,907 38%

New Opt-Ins This Month1,192

Opt-Outs This Month228

Net List Growth+964

SMS List

Total SMS Opt-Ins (real customers)5,255 18%

New Opt-Ins This Month617

Opt-Outs This Month190

Net SMS Growth+427

Channel Mix

Email Only

6,928

57%

SMS Only

1,276

10%

Email + SMS

3,979

33%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

53,265

Conversions

9,538

Conversion Rate

17.9%

April 2026 Stats

Signups

524

Customers

221

Non-Customers

303

First Purchase Conversions

All Time

New Customers

1,830

Revenue

$136,329

Avg Order

$74.50

Conv. Rate

18%

April 2026

New Customers

158

Revenue

$12,039

Avg Order

$76.20

Conv. Rate

30%

NONC Funnel Performance

All Time

Sends

12,821

Conversions

33

Revenue

$2,665

Conv. Rate

0.26%

April 2026

Customers

5

Conversions

5

Revenue

$240

Campaigns

Campaign Performance — April 2026

Tact-managed win-back blast campaigns

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Winback	35,457	$6,206	-18%	90	$68.95	40%	2.0%	0.25%	0.10%
Total	35,457	$6,206		90	$68.95	40%	2.0%

Brotherly Bud Campaigns

Blast campaigns sent by the Brotherly Bud team — shown for full context; not Tact-managed

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Other	130,645	$82,944	+27%	1,242	$66.78	21%	6.0%	0.95%	0.15%
Total	130,645	$82,944		1,242	$66.78	21%	6.0%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
NONC	2	12,821	$2,665	33	$80.76	4.5%	0.12%	0.26%	Sep 2025
After First Purchase	1	5,015	$1,500	20	$75.00	5.9%	—	0.40%	Apr 2025
Birthday	1	3,648	$3,559	53	$67.15	26%	—	1.5%	Mar 2026
Total	4	21,484	$7,724	106	$72.87	26%	—

* Open rates derived from contact engagement data (rolling 90-day window).