Brotherly Bud — Retention Intelligence Report

Wins

Recovery Revenue

$38,886

Campaign revenue + past-cohort repurchases for June 2026

All Time Revenue Recovered

$288,581

Cumulative revenue recovered from winback campaigns

Spin Wheel New Customer Revenue

$17,763

from 257 first-time purchases during June 2026

Revenue

Store Revenue

$781,521

+0.77% MoM+44% YoY

Purchases

13,023

+1.5% MoM+57% YoY

Customers

6,008

+0.92% MoM +51% YoY

Campaign-Engaged $96,310 (12%) Organic $685,211 (88%)

AOV Comparison

STOREWIDE

$60.01

WINBACK CUSTOMERS

$66.20

+10.3% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

1,551

-1.5% MoM

Revenue

$107,081

$69.04 AOV

Opted-In (Reachable)

1,006

61% capture rate

Unreachable

655

39% — no contact info

Opted-In (Email)

953

of 1,661 new customers

Critical Opt-In Rate (Email) +13% MoM

57%

First-time buyers with email

Opted-In (Text)

407

of 1,661 new customers

Critical Opt-In Rate (Text) +29% MoM

25%

First-time buyers with SMS

Churn Intelligence & Revenue Recovery

Total Lost Customers

24,006

60+ days lapsed

8,445 opted in

New Lost This Month

2,260

Newly crossed 60-day mark

1,321 opted in

Recovered This Month

89

1.1% recovery rate

of 8,445 opted-in lost

Recovery Revenue

$38,886

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

1,259

749 opted in

Saved by Campaign

50

Save Rate

6.3%

Lost Customer Pipeline

60–179 Days Lost

6,889

3,411 opted in

180–359 Days Lost

6,574

2,337 opted in

360+ Days Lost

10,543

2,697 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

4,127

Recovered

137

Revenue

$9,590

Win-Back Revenue Recovery

CAMPAIGN REV

$6,021

REPURCHASES

$32,865

TOTAL RECOVERED

$38,886

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	72	$4,840	$67.22	80%
180-359 days	13	$774	$59.54	13%
360+ days	6	$408	$67.93	6.8%
Total	91	$6,021	$66.17	100%

All Time Revenue Recovered

$288,581

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
June 2026	$38,886	$6,021	$32,865	85%
May 2026	$41,296	$6,235	$35,062	85%
April 2026	$38,309	$5,855	$32,454	85%
March 2026	$38,900	$7,756	$31,144	80%
February 2026	$30,648	$8,797	$21,851	71%
January 2026	$28,772	$7,823	$20,949	73%
Total	$216,811	$42,487	$174,324	80%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	310	34%	$22,913	$73.91	74	$86,385	38%
91-120 days	162	18%	$10,611	$65.50	104	$41,623	18%
121-180 days	198	22%	$13,363	$67.49	145	$56,085	25%
181-365 days	175	19%	$11,955	$68.31	259	$33,272	15%
365+ days	57	6.3%	$4,070	$71.40	454	$8,306	3.7%
TOTAL	902	100%	$62,912	$69.75	155	$225,670	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

31,992

Known customers with purchases

Total Reachable

13,701

43% reachable

Ghosts

18,291

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)12,317 39%

New Opt-Ins This Month1,520

Opt-Outs This Month263

Net List Growth+1,257

SMS List

Total SMS Opt-Ins (real customers)5,944 19%

New Opt-Ins This Month874

Opt-Outs This Month271

Net SMS Growth+603

Channel Mix

Email Only

7,757

57%

SMS Only

1,384

10%

Email + SMS

4,560

33%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

68,496

Conversions

11,740

Conversion Rate

17.1%

June 2026 Stats

Signups

1,061

Customers

475

Non-Customers

586

First Purchase Conversions

All Time

New Customers

2,316

Revenue

$170,498

Avg Order

$73.62

Conv. Rate

19%

June 2026

New Customers

257

Revenue

$17,763

Avg Order

$69.12

Conv. Rate

24%

NONC Funnel Performance

All Time

Sends

12,821

Conversions

34

Revenue

$2,667

Conv. Rate

0.26%

June 2026

Customers

3

Conversions

3

Revenue

$212

Campaigns

Campaign Performance — June 2026

Tact-managed win-back blast campaigns

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Winback	41,029	$6,289	-1.7%	95	$66.20	41%	3.0%	0.23%	0.10%
Total	41,029	$6,289		95	$66.20	41%	3.0%

Brotherly Bud Campaigns

Blast campaigns sent by the Brotherly Bud team — shown for full context; not Tact-managed

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
NONC	12,821	$212	-68%	3	$70.82	4.5%	0.12%	0.02%	1.02%
Other	147,883	$89,422	-3.4%	1,309	$68.31	20%	5.9%	0.89%	0.15%
Total	160,704	$89,635		1,312	$68.32	19%	5.4%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	3,524	$3,472	40	$86.80	32%	—	1.1%	Mar 2026
NONC	2	12,505	$2,665	33	$80.76	16%	0.08%	0.26%	Sep 2025
After First Purchase	1	4,624	$1,500	20	$75.00	18%	—	0.43%	Apr 2025
Abandoned Cart	1	4,127	$9,590	137	$70.00	31%	—	3.3%	Apr 2025
Birthday	1	3,025	$3,033	45	$67.39	25%	—	1.5%	Mar 2026
Total	6	27,805	$20,260	275	$73.67	26%	—

* Open rates derived from contact engagement data (rolling 90-day window).