Brotherly Bud — Retention Intelligence Report

Wins

Recovery Revenue

$38,900

Campaign revenue + past-cohort repurchases for March 2026

All Time Revenue Recovered

$170,090

Cumulative revenue recovered from winback campaigns

Spin Wheel New Customer Revenue

$13,711

from 184 first-time purchases during March 2026

Revenue

Store Revenue

$729,877

+21% MoM +38% YoY

Purchases

12,069

+25% MoM +59% YoY

Customers

5,418

+15% MoM +45% YoY

Campaign-Engaged $92,721 (13%) Organic $637,156 (87%)

AOV Comparison

STOREWIDE

$60.48

WINBACK CUSTOMERS

$69.83

+15.5% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

1,380

+15% MoM

Revenue

$100,768

$73.02 AOV

Opted-In (Reachable)

742

54% capture rate

Unreachable

638

46% — no contact info

Opted-In (Email)

662

of 1,380 new customers

Critical Opt-In Rate (Email)

48%

First-time buyers with email

Opted-In (Text)

396

of 1,380 new customers

Critical Opt-In Rate (Text)

29%

First-time buyers with SMS

Churn Intelligence & Revenue Recovery

Total Lost Customers

20,571

60+ days lapsed

7,057 opted in

New Lost This Month

1,823

Newly crossed 60-day mark

925 opted in

Recovered This Month

105

1.5% recovery rate

of 7,057 opted-in lost

Recovery Revenue

$38,900

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

1,079

553 opted in

Saved by Campaign

50

Save Rate

8.3%

Lost Customer Pipeline

60–179 Days Lost

5,902

2,782 opted in

180–359 Days Lost

6,753

2,354 opted in

360+ Days Lost

7,916

1,921 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

4,333

Recovered

147

Revenue

$10,372

Win-Back Revenue Recovery

CAMPAIGN REV

$7,756

REPURCHASES

$31,144

TOTAL RECOVERED

$38,900

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	83	$5,745	$69.22	74%
180-359 days	18	$1,219	$67.74	16%
360+ days	8	$791	$98.88	10%
Total	109	$7,756	$71.15	100%

All Time Revenue Recovered

$170,090

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
March 2026	$38,900	$7,756	$31,144	80%
February 2026	$30,648	$8,797	$21,851	71%
January 2026	$28,772	$7,823	$20,949	73%
December 2025	$23,746	$8,616	$15,130	64%
November 2025	$24,505	$10,869	$13,636	56%
October 2025	$15,118	$9,028	$6,090	40%
Total	$161,688	$52,889	$108,800	67%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	235	32%	$17,266	$73.47	74	$44,904	38%
91-120 days	137	19%	$9,005	$65.73	104	$24,555	21%
121-180 days	168	23%	$11,564	$68.83	145	$29,798	25%
181-365 days	143	20%	$10,085	$70.52	256	$16,363	14%
365+ days	39	5.4%	$2,829	$72.54	439	$3,722	3.1%
TOTAL	722	100%	$50,748	$70.29	152	$119,342	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

27,510

Known customers with purchases

Total Reachable

11,452

42% reachable

Ghosts

16,058

No email or SMS on file

Influence Rate

—

Current-snapshot metric — n/a for past months

Email List

Total Email Opt-Ins (real customers)10,246 37%

New Opt-Ins This Month994

Opt-Outs This Month162

Net List Growth+832

SMS List

Total SMS Opt-Ins (real customers)4,931 18%

New Opt-Ins This Month682

Opt-Outs This Month209

Net SMS Growth+473

Channel Mix

Email Only

6,521

57%

SMS Only

1,206

11%

Email + SMS

3,725

33%

Spin Wheel Acquisition

Lifetime Stats

Unique Visitors

52,251

Conversions

9,390

Conversion Rate

18.0%

March 2026 Stats

Signups

644

Customers

301

Non-Customers

343

First Purchase Conversions

All Time

New Customers

1,672

Revenue

$124,290

Avg Order

$74.34

Conv. Rate

17%

March 2026

New Customers

184

Revenue

$13,711

Avg Order

$74.52

Conv. Rate

29%

NONC Funnel Performance

All Time

Sends

12,821

Conversions

33

Revenue

$2,665

Conv. Rate

0.26%

March 2026

Customers

9

Conversions

9

Revenue

$541

Campaigns

Campaign Performance — March 2026

Tact-managed win-back blast campaigns

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Winback	34,979	$7,542	+102%	108	$69.83	41%	2.6%	0.31%	0.10%
Weekly Lost	2,742	$843	-82%	13	$64.88	39%	2.0%	0.47%	0.18%
Total	37,721	$8,385		121	$69.30	41%	2.5%

Brotherly Bud Campaigns

Blast campaigns sent by the Brotherly Bud team — shown for full context; not Tact-managed

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	3,496	$18,943	-81%	267	$70.95	33%	11%	7.6%	0.29%
Other	72,900	$63,462	+4252%	955	$66.45	21%	6.7%	1.3%	0.16%
Total	76,396	$82,405		1,222	$67.43	22%	7.1%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	3,992	$4,119	46	$89.55	30%	—	1.2%	Mar 2026
After First Purchase	1	4,930	$1,500	20	$75.00	18%	—	0.41%	Apr 2025
Birthday	1	3,478	$3,559	53	$67.15	26%	—	1.5%	Mar 2026
Total	3	12,400	$9,178	119	$77.13	26%	—

* Open rates derived from contact engagement data (rolling 90-day window).