Mar 2026Apr 2026May 2026Jun 2026
March 2026
Retention Intelligence
Report
Cannabis Connection
Wins
Engaged Customer AOV
$63.91
+24.9% vs store avg
Blast Campaign Revenue
$17,454
Total revenue from blast campaigns
Customers Kept Loyal
$18,832
from 171 customers kept loyal during March 2026
Revenue
Store Revenue
$664,669
+5.0% MoM -27% YoY
Purchases
12,992
+6.9% MoM -25% YoY
Customers
6,599
+3.9% MoM -8.6% YoY
Campaign-Engaged $20,069 (3.0%) Organic $644,601 (97%)
AOV Comparison
STOREWIDE
$51.16
ENGAGED CUSTOMERS
$63.91
+24.9% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $252,557 $505,114 $757,671 $1.0M Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Mar '26 $664,669 $20,179
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,492
+2.3% MoM
Revenue
$81,553
$54.66 AOV
Opted-In (Reachable)
273
18% capture rate
Unreachable
1,219
82% — no contact info
Opted-In (Email)
268
of 1,492 new customers
Critical Opt-In Rate (Email)
18%
First-time buyers with email
Opted-In (Text)
15
of 1,492 new customers
Critical Opt-In Rate (Text)
0.99%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
3
customers
$240
2 → 3
purchases
4
customers
$371
3 → 4
purchases
1
customers
$65
4 → 5
purchases
4
customers
$410
Kept Loyal
6+ purchases
171
customers
$18,832
Total
 
183
customers
$19,918
Churn Intelligence & Revenue Recovery
Total Lost Customers
44,371
60+ days lapsed
4,293 opted in
New Lost This Month
1,869
Newly crossed 60-day mark
204 opted in
Recovered This Month
34
0.79% recovery rate
of 4,293 opted-in lost
Recovery Revenue
$3,642
Campaign + repurchases
Lost Customer Buckets
Active (60d)
9,250
60–89 Days
2,691
90–179 Days
6,637
180–359 Days
8,416
360+ Days
26,627
Total Lost
44,371
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,077
105 opted in
Saved by Campaign
14
Save Rate
12%
Lost Customer Pipeline
60–179 Days Lost
9,328
855 opted in
180–359 Days Lost
8,416
1,134 opted in
360+ Days Lost
26,627
2,304 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
126
Recovered
10
Revenue
$609
Win-Back Revenue Recovery
CAMPAIGN REV
$2,628
REPURCHASES
$1,014
TOTAL RECOVERED
$3,642
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days24$2,042$85.0978%
180-359 days6$358$59.6014%
360+ days4$228$57.008.7%
Total34$2,628$77.29100%
All Time Revenue Recovered
$5,163
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
March 2026 $3,642 $2,628 $1,014 28%
February 2026 $1,521 $1,304 $217 14%
Total $5,163 $3,932 $1,231 24%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 12 23% $956 $79.63 73 $345 28%
91-120 days 13 25% $1,005 $77.27 107 $316 26%
121-180 days 11 21% $1,078 $98.05 146 $0 0.00%
181-365 days 8 15% $486 $60.74 228 $188 15%
365+ days 8 15% $407 $50.93 644 $382 31%
TOTAL 52 100% $3,932 $75.61 209 $1,231 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
53,620
Known customers with purchases
Total Reachable
6,327
12% reachable
Ghosts
47,293
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)6,142 11%
New Opt-Ins This Month143
Opt-Outs This Month47
Net List Growth+96
SMS List
Total SMS Opt-Ins (real customers)330 0.62%
New Opt-Ins This Month8
Opt-Outs This Month1
Net SMS Growth+7
Channel Mix
Email Only
5,997
95%
SMS Only
185
2.9%
Email + SMS
145
2.3%
Campaigns
Campaign Performance — March 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Active 11,144 $14,573 +38% 236 $61.75 20% — 2.1% 0.06%
Weekly Lost 42,400 $2,881 +105% 40 $72.04 17% — 0.09% 0.07%
Total 53,544 $17,454 276 $63.24 17% —
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Welcome 1 343 $360 3 $120.17 19% — 0.87% Mar 2026
After First Purchase 4 400 $115 1 $115.00 13% — 0.25% Mar 2026
Abandoned Cart 2 123 $165 3 $55.00 19% — 2.4% Mar 2026
Birthday 1 962 $793 14 $56.65 24% — 1.5% Mar 2026
Total 8 1,828 $1,434 21 $68.26 20% —
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

CANNABIS CONNECTION WESTFIELD ▾
Revenue
Store Revenue
$393,061
— -38% YoY
Purchases
7,624
— -33% YoY
Customers
3,964
+3.3% MoM -16% YoY
Store AOV
$51.56
Monthly Revenue Trend
Store Revenue
$0 $187,616 $375,231 $562,847 $750,462 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Mar '26 $393,061
New Customer Intelligence
New Customers
679
+1.0% MoM
Revenue
$37,841
$55.73 AOV
Opted-In (Reachable)
169
23% capture rate
Unreachable
510
75% — no contact info
Opted-In (Email)
165
of 679 new customers
Critical Opt-In Rate (Email)
23%
First-time buyers with email
Opted-In (Text)
8
of 679 new customers
Critical Opt-In Rate (Text)
1.1%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
1
customers
$155
2 → 3
purchases
2
customers
$185
3 → 4
purchases
1
customers
$121
4 → 5
purchases
1
customers
$75
Kept Loyal
6+ purchases
130
customers
$13,875
Total
 
135
customers
$14,411
Churn Intelligence & Revenue Recovery
Total Lost Customers
25,451
60+ days lapsed
2,973 opted in
New Lost This Month
1,090
Newly crossed 60-day mark
110 opted in
Recovered This Month
23
0.77% recovery rate
of 2,973 opted-in lost
Recovery Revenue
$2,301
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
577
59 opted in
Saved by Campaign
11
Save Rate
16%
Lost Customer Pipeline
60–179 Days Lost
3,453
452 opted in
180–359 Days Lost
5,079
704 opted in
360+ Days Lost
16,919
1,817 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
28
Recovered
6
Revenue
$341
Win-Back Revenue Recovery
CAMPAIGN REV
$1,903
REPURCHASES
$398
TOTAL RECOVERED
$2,301
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days17$1,571$92.4083%
180-359 days5$318$63.5217%
360+ days1$15$15.000.79%
Total23$1,903$82.76100%
All Time Revenue Recovered
$3,360
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
March 2026 $2,301 $1,903 $398 17%
February 2026 $1,059 $1,059 $0 0.00%
Total $3,360 $2,962 $398 12%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 8 23% $732 $91.44 74 $0 0.00%
91-120 days 9 26% $822 $91.31 108 $202 51%
121-180 days 8 23% $874 $109.25 136 $0 0.00%
181-365 days 6 17% $413 $68.77 230 $121 30%
365+ days 4 11% $122 $30.60 641 $75 19%
TOTAL 35 100% $2,962 $84.64 189 $398 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
35,843
Known customers with purchases
Total Reachable
4,308
12% reachable
Ghosts
31,535
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)4,217 12%
New Opt-Ins This Month72
Opt-Outs This Month27
Net List Growth+45
SMS List
Total SMS Opt-Ins (real customers)176 0.49%
New Opt-Ins This Month6
Opt-Outs This Month1
Net SMS Growth+5
CANNABIS CONNECTION, INC WEST SPRINGFIELD ▾
Revenue
Store Revenue
$231,771
— -19% YoY
Purchases
4,591
— -21% YoY
Customers
2,635
+4.7% MoM +6.0% YoY
Store AOV
$50.48
Monthly Revenue Trend
Store Revenue
$0 $74,750 $149,500 $224,250 $299,000 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Mar '26 $231,771
New Customer Intelligence
New Customers
813
+3.4% MoM
Revenue
$43,723
$53.78 AOV
Opted-In (Reachable)
185
20% capture rate
Unreachable
628
77% — no contact info
Opted-In (Email)
179
of 813 new customers
Critical Opt-In Rate (Email)
20%
First-time buyers with email
Opted-In (Text)
17
of 813 new customers
Critical Opt-In Rate (Text)
1.9%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
6
customers
$417
2 → 3
purchases
0
customers
$0
3 → 4
purchases
2
customers
$158
4 → 5
purchases
1
customers
$73
Kept Loyal
6+ purchases
34
customers
$3,405
Total
 
43
customers
$4,052
Churn Intelligence & Revenue Recovery
Total Lost Customers
10,534
60+ days lapsed
1,306 opted in
New Lost This Month
779
Newly crossed 60-day mark
94 opted in
Recovered This Month
9
0.69% recovery rate
of 1,306 opted-in lost
Recovery Revenue
$739
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
500
46 opted in
Saved by Campaign
3
Save Rate
6.1%
Lost Customer Pipeline
60–179 Days Lost
2,431
403 opted in
180–359 Days Lost
3,196
430 opted in
360+ Days Lost
4,907
473 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
28
Recovered
2
Revenue
$84
Win-Back Revenue Recovery
CAMPAIGN REV
$660
REPURCHASES
$79
TOTAL RECOVERED
$739
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days6$447$74.5568%
180-359 days1$40$40.006.1%
360+ days2$173$86.5026%
Total9$660$73.37100%
All Time Revenue Recovered
$739
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
March 2026 $739 $660 $79 11%
Total $739 $660 $79 11%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 2 22% $174 $87.00 75 $0 0.00%
91-120 days 2 22% $93 $46.41 105 $79 100%
121-180 days 2 22% $180 $90.25 169 $0 0.00%
181-365 days 1 11% $40 $40.00 237 $0 0.00%
365+ days 2 22% $173 $86.50 631 $0 0.00%
TOTAL 9 100% $660 $73.37 244 $79 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
18,289
Known customers with purchases
Total Reachable
2,290
13% reachable
Ghosts
15,999
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)2,170 12%
New Opt-Ins This Month69
Opt-Outs This Month18
Net List Growth+51
SMS List
Total SMS Opt-Ins (real customers)219 1.2%
New Opt-Ins This Month1
Opt-Outs This Month0
Net SMS Growth+1
Last Updated July 18, 2026 at 04:56 AM · PufCreativ Loyalty Intelligence Platform