Mar 2026Apr 2026May 2026Jun 2026
April 2026
Retention Intelligence
Report
Cannabis Connection
Wins
Engaged Customer AOV
$62.07
+19.0% vs store avg
Blast Campaign Revenue
$21,471
Total revenue from blast campaigns
Customers Kept Loyal
$20,110
from 183 customers kept loyal during April 2026
Revenue
Store Revenue
$658,388
-0.95% MoM -26% YoY
Purchases
12,617
-2.9% MoM -24% YoY
Customers
6,437
-2.5% MoM -11% YoY
Campaign-Engaged $21,476 (3.3%) Organic $636,912 (97%)
AOV Comparison
STOREWIDE
$52.18
ENGAGED CUSTOMERS
$62.07
+19.0% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $252,557 $505,114 $757,671 $1.0M Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Apr '26 $658,388 $21,611
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,438
-3.6% MoM
Revenue
$76,890
$53.47 AOV
Opted-In (Reachable)
92
6.3% capture rate
Unreachable
1,346
94% — no contact info
Opted-In (Email)
86
of 1,438 new customers
Critical Opt-In Rate (Email)
5.9%
First-time buyers with email
Opted-In (Text)
13
of 1,438 new customers
Critical Opt-In Rate (Text)
0.89%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
5
customers
$454
2 → 3
purchases
4
customers
$217
3 → 4
purchases
3
customers
$238
4 → 5
purchases
2
customers
$179
Kept Loyal
6+ purchases
183
customers
$20,110
Total
 
197
customers
$21,198
Churn Intelligence & Revenue Recovery
Total Lost Customers
44,371
60+ days lapsed
4,513 opted in
New Lost This Month
2,194
Newly crossed 60-day mark
214 opted in
Recovered This Month
45
1.00% recovery rate
of 4,513 opted-in lost
Recovery Revenue
$4,990
Campaign + repurchases
Lost Customer Buckets
Active (60d)
9,250
60–89 Days
2,691
90–179 Days
6,637
180–359 Days
8,416
360+ Days
26,627
Total Lost
44,371
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,142
122 opted in
Saved by Campaign
9
Save Rate
6.9%
Lost Customer Pipeline
60–179 Days Lost
9,328
854 opted in
180–359 Days Lost
8,416
1,220 opted in
360+ Days Lost
26,627
2,439 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
126
Recovered
10
Revenue
$609
Win-Back Revenue Recovery
CAMPAIGN REV
$3,022
REPURCHASES
$1,969
TOTAL RECOVERED
$4,990
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days25$1,339$53.5644%
180-359 days17$1,197$70.4040%
360+ days5$486$97.2016%
Total47$3,022$64.29100%
All Time Revenue Recovered
$10,153
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
April 2026 $4,990 $3,022 $1,969 39%
March 2026 $3,642 $2,628 $1,014 28%
February 2026 $1,521 $1,304 $217 14%
Total $10,153 $6,954 $3,200 32%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 23 23% $1,629 $70.81 72 $610 19%
91-120 days 17 17% $1,207 $70.97 108 $1,138 36%
121-180 days 21 21% $1,542 $73.45 144 $75 2.3%
181-365 days 25 25% $1,683 $67.31 253 $785 24%
365+ days 13 13% $893 $68.72 701 $592 18%
TOTAL 99 100% $6,954 $70.24 222 $3,200 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
53,620
Known customers with purchases
Total Reachable
6,327
12% reachable
Ghosts
47,293
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)6,142 11%
New Opt-Ins This Month132
Opt-Outs This Month46
Net List Growth+86
SMS List
Total SMS Opt-Ins (real customers)330 0.62%
New Opt-Ins This Month33
Opt-Outs This Month1
Net SMS Growth+32
Channel Mix
Email Only
5,997
95%
SMS Only
185
2.9%
Email + SMS
145
2.3%
Campaigns
Campaign Performance — April 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Active 11,243 $18,420 +26% 296 $62.23 21% — 2.6% 0.11%
Weekly Lost 40,844 $3,051 +5.9% 47 $64.91 16% — 0.12% 0.05%
Total 52,087 $21,471 343 $62.60 17% —
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
After First Purchase 4 400 $115 1 $115.00 13% — 0.25% Mar 2026
Abandoned Cart 2 123 $165 3 $55.00 19% — 2.4% Mar 2026
Birthday 1 962 $793 14 $56.65 24% — 1.5% Mar 2026
Total 7 1,485 $1,073 18 $59.61 20% —
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

CANNABIS CONNECTION WESTFIELD ▾
Revenue
Store Revenue
$396,152
+0.79% MoM -35% YoY
Purchases
7,560
-0.84% MoM -32% YoY
Customers
3,897
-1.7% MoM -19% YoY
Store AOV
$52.40
Monthly Revenue Trend
Store Revenue
$0 $187,616 $375,231 $562,847 $750,462 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Apr '26 $396,152
New Customer Intelligence
New Customers
719
+5.9% MoM
Revenue
$37,827
$52.61 AOV
Opted-In (Reachable)
58
7.7% capture rate
Unreachable
661
92% — no contact info
Opted-In (Email)
57
of 719 new customers
Critical Opt-In Rate (Email)
7.6%
First-time buyers with email
Opted-In (Text)
5
of 719 new customers
Critical Opt-In Rate (Text)
0.66%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
3
customers
$399
2 → 3
purchases
3
customers
$182
3 → 4
purchases
1
customers
$150
4 → 5
purchases
0
customers
$0
Kept Loyal
6+ purchases
129
customers
$14,228
Total
 
136
customers
$14,960
Churn Intelligence & Revenue Recovery
Total Lost Customers
26,676
60+ days lapsed
3,096 opted in
New Lost This Month
1,173
Newly crossed 60-day mark
120 opted in
Recovered This Month
29
0.94% recovery rate
of 3,096 opted-in lost
Recovery Revenue
$3,535
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
593
67 opted in
Saved by Campaign
4
Save Rate
5.6%
Lost Customer Pipeline
60–179 Days Lost
3,912
458 opted in
180–359 Days Lost
5,137
735 opted in
360+ Days Lost
17,627
1,903 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
28
Recovered
6
Revenue
$341
Win-Back Revenue Recovery
CAMPAIGN REV
$2,149
REPURCHASES
$1,386
TOTAL RECOVERED
$3,535
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days15$823$54.8538%
180-359 days10$838$83.8339%
360+ days4$488$122.0123%
Total29$2,149$74.10100%
All Time Revenue Recovered
$6,896
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
April 2026 $3,535 $2,149 $1,386 39%
March 2026 $2,301 $1,903 $398 17%
February 2026 $1,059 $1,059 $0 0.00%
Total $6,896 $5,111 $1,785 26%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 15 23% $1,086 $72.37 71 $70 3.9%
91-120 days 11 17% $934 $84.89 108 $762 43%
121-180 days 16 24% $1,277 $79.81 138 $75 4.2%
181-365 days 16 24% $1,222 $76.35 252 $718 40%
365+ days 8 12% $593 $74.18 724 $160 9.0%
TOTAL 66 100% $5,111 $77.44 216 $1,785 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
35,843
Known customers with purchases
Total Reachable
4,308
12% reachable
Ghosts
31,535
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)4,217 12%
New Opt-Ins This Month52
Opt-Outs This Month24
Net List Growth+28
SMS List
Total SMS Opt-Ins (real customers)176 0.49%
New Opt-Ins This Month22
Opt-Outs This Month0
Net SMS Growth+22
CANNABIS CONNECTION, INC WEST SPRINGFIELD ▾
Revenue
Store Revenue
$231,951
+0.08% MoM -18% YoY
Purchases
4,478
-2.5% MoM -18% YoY
Customers
2,540
-3.6% MoM +4.9% YoY
Store AOV
$51.80
Monthly Revenue Trend
Store Revenue
$0 $74,750 $149,500 $224,250 $299,000 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Apr '26 $231,951
New Customer Intelligence
New Customers
719
-12% MoM
Revenue
$39,904
$55.50 AOV
Opted-In (Reachable)
101
12% capture rate
Unreachable
618
86% — no contact info
Opted-In (Email)
94
of 719 new customers
Critical Opt-In Rate (Email)
12%
First-time buyers with email
Opted-In (Text)
13
of 719 new customers
Critical Opt-In Rate (Text)
1.6%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
8
customers
$450
2 → 3
purchases
1
customers
$159
3 → 4
purchases
1
customers
$109
4 → 5
purchases
5
customers
$363
Kept Loyal
6+ purchases
57
customers
$4,984
Total
 
72
customers
$6,065
Churn Intelligence & Revenue Recovery
Total Lost Customers
11,584
60+ days lapsed
1,403 opted in
New Lost This Month
1,021
Newly crossed 60-day mark
94 opted in
Recovered This Month
16
1.1% recovery rate
of 1,403 opted-in lost
Recovery Revenue
$1,387
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
549
55 opted in
Saved by Campaign
5
Save Rate
8.3%
Lost Customer Pipeline
60–179 Days Lost
2,999
396 opted in
180–359 Days Lost
3,155
485 opted in
360+ Days Lost
5,430
522 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
28
Recovered
2
Revenue
$84
Win-Back Revenue Recovery
CAMPAIGN REV
$873
REPURCHASES
$514
TOTAL RECOVERED
$1,387
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days8$470$58.7554%
180-359 days7$388$55.4044%
360+ days1$15$15.001.7%
Total16$873$54.55100%
All Time Revenue Recovered
$2,127
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
April 2026 $1,387 $873 $514 37%
March 2026 $739 $660 $79 11%
Total $2,127 $1,533 $593 28%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 6 24% $493 $82.17 76 $195 33%
91-120 days 4 16% $183 $45.70 109 $273 46%
121-180 days 4 16% $242 $60.38 160 $0 0.00%
181-365 days 8 32% $428 $53.48 261 $0 0.00%
365+ days 3 12% $188 $62.67 663 $125 21%
TOTAL 25 100% $1,533 $61.33 224 $593 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
18,289
Known customers with purchases
Total Reachable
2,290
13% reachable
Ghosts
15,999
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)2,170 12%
New Opt-Ins This Month70
Opt-Outs This Month21
Net List Growth+49
SMS List
Total SMS Opt-Ins (real customers)219 1.2%
New Opt-Ins This Month11
Opt-Outs This Month1
Net SMS Growth+10
Last Updated July 18, 2026 at 05:00 AM · PufCreativ Loyalty Intelligence Platform