Mar 2026Apr 2026May 2026Jun 2026
June 2026
Retention Intelligence
Report
Cannabis Connection
Wins
Engaged Customer AOV
$63.38
+15.9% vs store avg
Blast Campaign Revenue
$23,418
Total revenue from blast campaigns
Customers Kept Loyal
$16,487
from 133 customers kept loyal during June 2026
Revenue
Store Revenue
$634,753
-6.3% MoM-28% YoY
Purchases
11,608
-7.1% MoM-29% YoY
Customers
6,115
-4.5% MoM -14% YoY
Campaign-Engaged $24,083 (3.8%) Organic $610,669 (96%)
AOV Comparison
STOREWIDE
$54.68
ENGAGED CUSTOMERS
$63.38
+15.9% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $254,879 $509,757 $764,636 $1.0M Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Jun '26 $634,753 $24,083
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,371
-3.5% MoM
Revenue
$79,573
$58.04 AOV
Opted-In (Reachable)
119
8.4% capture rate
Unreachable
1,299
92% — no contact info
Opted-In (Email)
89
of 1,418 new customers
Critical Opt-In Rate (Email) +1.5% MoM
6.3%
First-time buyers with email
Opted-In (Text)
46
of 1,418 new customers
Critical Opt-In Rate (Text) +237% MoM
3.2%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
4
customers
$294
2 → 3
purchases
2
customers
$255
3 → 4
purchases
1
customers
$88
4 → 5
purchases
2
customers
$332
Kept Loyal
6+ purchases
133
customers
$16,487
Total
 
142
customers
$17,455
Churn Intelligence & Revenue Recovery
Total Lost Customers
44,631
60+ days lapsed
5,153 opted in
New Lost This Month
3,055
Newly crossed 60-day mark
362 opted in
Recovered This Month
39
0.76% recovery rate
of 5,153 opted-in lost
Recovery Revenue
$6,193
Campaign + repurchases
Lost Customer Buckets
Active (60d)
9,348
60–89 Days
2,569
90–179 Days
6,766
180–359 Days
8,345
360+ Days
26,951
Total Lost
44,631
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,879
246 opted in
Saved by Campaign
11
Save Rate
4.3%
Lost Customer Pipeline
60–179 Days Lost
9,335
1,066 opted in
180–359 Days Lost
8,345
1,295 opted in
360+ Days Lost
26,951
2,792 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
156
Recovered
10
Revenue
$609
Win-Back Revenue Recovery
CAMPAIGN REV
$3,240
REPURCHASES
$2,953
TOTAL RECOVERED
$6,193
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days28$1,988$71.0061%
180-359 days10$997$99.7131%
360+ days3$255$85.007.9%
Total41$3,240$79.03100%
All Time Revenue Recovered
$20,966
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
June 2026 $6,193 $3,240 $2,953 48%
May 2026 $4,620 $1,766 $2,853 62%
April 2026 $4,990 $3,022 $1,969 39%
March 2026 $3,642 $2,628 $1,014 28%
February 2026 $1,521 $1,304 $217 14%
Total $20,966 $11,960 $9,006 43%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 32 20% $2,269 $70.91 73 $2,052 21%
91-120 days 27 17% $1,784 $66.09 108 $2,861 29%
121-180 days 36 23% $2,571 $71.42 146 $1,554 16%
181-365 days 45 29% $3,350 $74.45 253 $2,589 26%
365+ days 17 11% $1,163 $68.44 660 $772 7.9%
TOTAL 157 100% $11,138 $70.94 211 $9,828 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
53,978
Known customers with purchases
Total Reachable
6,386
12% reachable
Ghosts
47,592
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)6,162 11%
New Opt-Ins This Month118
Opt-Outs This Month28
Net List Growth+90
SMS List
Total SMS Opt-Ins (real customers)386 0.72%
New Opt-Ins This Month196
Opt-Outs This Month119
Net SMS Growth+77
Channel Mix
Email Only
6,000
94%
SMS Only
224
3.5%
Email + SMS
162
2.5%
Campaigns
Campaign Performance — June 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Active 9,230 $19,951 +6.9% 326 $61.20 24% — 3.5% 0.08%
Weekly Lost 24,851 $3,467 +85% 42 $82.54 20% — 0.17% 0.07%
Total 34,081 $23,418 368 $63.64 21% —
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Welcome 1 265 $360 3 $120.17 19% — 1.1% Mar 2026
After First Purchase 4 314 $115 1 $115.00 15% — 0.32% Mar 2026
Abandoned Cart 2 51 $165 3 $55.00 20% — 5.9% Mar 2026
Birthday 1 709 $793 14 $56.65 22% — 2.0% Mar 2026
Total 8 1,339 $1,434 21 $68.26 20% —
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

CANNABIS CONNECTION WESTFIELD ▾
Revenue
Store Revenue
$389,110
-3.7% MoM-36% YoY
Purchases
7,040
-4.8% MoM-36% YoY
Customers
3,725
-3.4% MoM -22% YoY
Store AOV
$55.27
Monthly Revenue Trend
Store Revenue
$0 $189,702 $379,404 $569,105 $758,807 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Jun '26 $389,110
New Customer Intelligence
New Customers
684
-2.1% MoM
Revenue
$38,591
$56.42 AOV
Opted-In (Reachable)
64
8.8% capture rate
Unreachable
663
91% — no contact info
Opted-In (Email)
51
of 727 new customers
Critical Opt-In Rate (Email) -10% MoM
7.0%
First-time buyers with email
Opted-In (Text)
20
of 727 new customers
Critical Opt-In Rate (Text) +241% MoM
2.8%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
5
customers
$203
2 → 3
purchases
0
customers
$0
3 → 4
purchases
1
customers
$76
4 → 5
purchases
3
customers
$516
Kept Loyal
6+ purchases
132
customers
$16,011
Total
 
141
customers
$16,806
Churn Intelligence & Revenue Recovery
Total Lost Customers
29,742
60+ days lapsed
3,473 opted in
New Lost This Month
1,775
Newly crossed 60-day mark
214 opted in
Recovered This Month
24
0.69% recovery rate
of 3,473 opted-in lost
Recovery Revenue
$3,976
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,074
146 opted in
Saved by Campaign
9
Save Rate
5.8%
Lost Customer Pipeline
60–179 Days Lost
5,368
610 opted in
180–359 Days Lost
5,188
740 opted in
360+ Days Lost
19,186
2,123 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
39
Recovered
7
Revenue
$368
Win-Back Revenue Recovery
CAMPAIGN REV
$1,707
REPURCHASES
$2,269
TOTAL RECOVERED
$3,976
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days18$1,207$67.0771%
180-359 days5$454$90.8927%
360+ days1$46$45.582.7%
Total24$1,707$71.13100%
All Time Revenue Recovered
$14,143
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
June 2026 $3,976 $1,707 $2,269 57%
May 2026 $3,271 $918 $2,352 72%
April 2026 $3,535 $2,149 $1,386 39%
March 2026 $2,301 $1,903 $398 17%
February 2026 $1,059 $1,059 $0 0.00%
Total $14,143 $7,737 $6,406 45%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 23 22% $1,696 $73.72 73 $763 12%
91-120 days 16 16% $1,194 $74.62 108 $1,903 30%
121-180 days 28 27% $2,115 $75.52 141 $1,146 18%
181-365 days 26 25% $2,075 $79.79 248 $2,404 38%
365+ days 10 9.7% $658 $65.84 687 $190 3.0%
TOTAL 103 100% $7,737 $75.12 201 $6,406 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
36,071
Known customers with purchases
Total Reachable
4,367
12% reachable
Ghosts
31,704
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)4,242 12%
New Opt-Ins This Month42
Opt-Outs This Month21
Net List Growth+21
SMS List
Total SMS Opt-Ins (real customers)219 0.61%
New Opt-Ins This Month71
Opt-Outs This Month67
Net SMS Growth+4
CANNABIS CONNECTION, INC WEST SPRINGFIELD ▾
Revenue
Store Revenue
$223,927
-6.4% MoM-17% YoY
Purchases
4,131
-6.3% MoM-24% YoY
Customers
2,390
-6.0% MoM +0.80% YoY
Store AOV
$54.21
Monthly Revenue Trend
Store Revenue
$0 $74,987 $149,973 $224,960 $299,946 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Jun '26 $223,927
New Customer Intelligence
New Customers
687
-4.8% MoM
Revenue
$40,499
$58.95 AOV
Opted-In (Reachable)
108
14% capture rate
Unreachable
671
86% — no contact info
Opted-In (Email)
91
of 779 new customers
Critical Opt-In Rate (Email) -0.22% MoM
12%
First-time buyers with email
Opted-In (Text)
29
of 779 new customers
Critical Opt-In Rate (Text) +135% MoM
3.7%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
4
customers
$292
2 → 3
purchases
3
customers
$360
3 → 4
purchases
1
customers
$15
4 → 5
purchases
1
customers
$88
Kept Loyal
6+ purchases
50
customers
$5,806
Total
 
59
customers
$6,560
Churn Intelligence & Revenue Recovery
Total Lost Customers
14,013
60+ days lapsed
1,666 opted in
New Lost This Month
1,280
Newly crossed 60-day mark
148 opted in
Recovered This Month
15
0.90% recovery rate
of 1,666 opted-in lost
Recovery Revenue
$2,128
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
805
100 opted in
Saved by Campaign
3
Save Rate
2.9%
Lost Customer Pipeline
60–179 Days Lost
4,264
456 opted in
180–359 Days Lost
3,283
555 opted in
360+ Days Lost
6,466
655 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
33
Recovered
3
Revenue
$241
Win-Back Revenue Recovery
CAMPAIGN REV
$1,168
REPURCHASES
$960
TOTAL RECOVERED
$2,128
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days8$456$57.0339%
180-359 days5$504$100.8143%
360+ days2$207$103.6218%
Total15$1,168$77.83100%
All Time Revenue Recovered
$5,526
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
June 2026 $2,128 $1,168 $960 45%
May 2026 $1,271 $718 $553 44%
April 2026 $1,387 $873 $514 37%
March 2026 $739 $660 $79 11%
Total $5,526 $3,419 $2,107 38%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 11 22% $835 $75.92 76 $839 40%
91-120 days 10 20% $516 $51.56 107 $826 39%
121-180 days 7 14% $432 $61.79 163 $168 7.9%
181-365 days 18 35% $1,242 $69.02 262 $0 0.00%
365+ days 5 9.8% $393 $78.60 603 $275 13%
TOTAL 51 100% $3,419 $67.03 211 $2,107 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
18,446
Known customers with purchases
Total Reachable
2,317
13% reachable
Ghosts
16,129
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)2,179 12%
New Opt-Ins This Month66
Opt-Outs This Month6
Net List Growth+60
SMS List
Total SMS Opt-Ins (real customers)244 1.3%
New Opt-Ins This Month120
Opt-Outs This Month52
Net SMS Growth+68
Last Updated July 25, 2026 at 04:08 PM · PufCreativ Loyalty Intelligence Platform