Mar 2026Apr 2026May 2026Jun 2026
May 2026
Retention Intelligence
Report
Cannabis Connection
Wins
Engaged Customer AOV
$59.22
+9.2% vs store avg
Blast Campaign Revenue
$20,545
Total revenue from blast campaigns
Customers Kept Loyal
$16,757
from 156 customers kept loyal during May 2026
Revenue
Store Revenue
$677,553
+2.9% MoM -26% YoY
Purchases
12,489
-1.0% MoM -27% YoY
Customers
6,401
-0.56% MoM -12% YoY
Campaign-Engaged $18,298 (2.7%) Organic $659,255 (97%)
AOV Comparison
STOREWIDE
$54.25
ENGAGED CUSTOMERS
$59.22
+9.2% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $252,557 $505,114 $757,671 $1.0M Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $677,553 $21,311
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,423
-1.0% MoM
Revenue
$81,353
$57.17 AOV
Opted-In (Reachable)
89
6.1% capture rate
Unreachable
1,334
94% — no contact info
Opted-In (Email)
81
of 1,423 new customers
Critical Opt-In Rate (Email)
5.5%
First-time buyers with email
Opted-In (Text)
11
of 1,423 new customers
Critical Opt-In Rate (Text)
0.75%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
5
customers
$468
2 → 3
purchases
3
customers
$161
3 → 4
purchases
2
customers
$207
4 → 5
purchases
3
customers
$696
Kept Loyal
6+ purchases
156
customers
$16,757
Total
 
169
customers
$18,289
Churn Intelligence & Revenue Recovery
Total Lost Customers
44,371
60+ days lapsed
4,799 opted in
New Lost This Month
2,457
Newly crossed 60-day mark
282 opted in
Recovered This Month
26
0.54% recovery rate
of 4,799 opted-in lost
Recovery Revenue
$4,620
Campaign + repurchases
Lost Customer Buckets
Active (60d)
9,250
60–89 Days
2,691
90–179 Days
6,637
180–359 Days
8,416
360+ Days
26,627
Total Lost
44,371
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,434
158 opted in
Saved by Campaign
12
Save Rate
7.1%
Lost Customer Pipeline
60–179 Days Lost
9,328
927 opted in
180–359 Days Lost
8,416
1,274 opted in
360+ Days Lost
26,627
2,598 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
126
Recovered
10
Revenue
$609
Win-Back Revenue Recovery
CAMPAIGN REV
$1,766
REPURCHASES
$2,853
TOTAL RECOVERED
$4,620
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days16$1,081$67.5661%
180-359 days10$670$67.0538%
360+ days1$15$15.000.85%
Total27$1,766$65.43100%
All Time Revenue Recovered
$14,773
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
May 2026 $4,620 $1,766 $2,853 62%
April 2026 $4,990 $3,022 $1,969 39%
March 2026 $3,642 $2,628 $1,014 28%
February 2026 $1,521 $1,304 $217 14%
Total $14,773 $8,720 $6,053 41%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 26 21% $1,844 $70.91 72 $1,071 17%
91-120 days 21 17% $1,467 $69.84 108 $2,117 34%
121-180 days 28 23% $2,010 $71.77 145 $539 8.7%
181-365 days 35 28% $2,353 $67.24 249 $1,874 30%
365+ days 14 11% $908 $64.89 680 $592 9.6%
TOTAL 124 100% $8,581 $69.20 213 $6,192 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
53,620
Known customers with purchases
Total Reachable
6,327
12% reachable
Ghosts
47,293
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)6,142 11%
New Opt-Ins This Month115
Opt-Outs This Month24
Net List Growth+91
SMS List
Total SMS Opt-Ins (real customers)330 0.62%
New Opt-Ins This Month24
Opt-Outs This Month0
Net SMS Growth+24
Channel Mix
Email Only
5,997
95%
SMS Only
185
2.9%
Email + SMS
145
2.3%
Campaigns
Campaign Performance — May 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Active 7,920 $18,670 +1.4% 314 $59.46 29% — 4.0% 0.09%
Weekly Lost 16,371 $1,875 -39% 28 $66.97 32% — 0.17% 0.09%
Total 24,291 $20,545 342 $60.07 31% —
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Welcome 1 343 $360 3 $120.17 19% — 0.87% Mar 2026
After First Purchase 4 400 $115 1 $115.00 13% — 0.25% Mar 2026
Birthday 1 962 $793 14 $56.65 24% — 1.5% Mar 2026
Total 6 1,705 $1,269 18 $70.47 20% —
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

CANNABIS CONNECTION WESTFIELD ▾
Revenue
Store Revenue
$404,215
+2.0% MoM -35% YoY
Purchases
7,398
-2.1% MoM -34% YoY
Customers
3,862
-0.90% MoM -20% YoY
Store AOV
$54.64
Monthly Revenue Trend
Store Revenue
$0 $187,616 $375,231 $562,847 $750,462 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $404,215
New Customer Intelligence
New Customers
701
-2.5% MoM
Revenue
$39,859
$56.86 AOV
Opted-In (Reachable)
62
8.3% capture rate
Unreachable
639
91% — no contact info
Opted-In (Email)
61
of 701 new customers
Critical Opt-In Rate (Email)
8.2%
First-time buyers with email
Opted-In (Text)
3
of 701 new customers
Critical Opt-In Rate (Text)
0.40%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
2
customers
$100
2 → 3
purchases
1
customers
$36
3 → 4
purchases
3
customers
$347
4 → 5
purchases
1
customers
$101
Kept Loyal
6+ purchases
124
customers
$13,148
Total
 
131
customers
$13,732
Churn Intelligence & Revenue Recovery
Total Lost Customers
28,016
60+ days lapsed
3,265 opted in
New Lost This Month
1,311
Newly crossed 60-day mark
166 opted in
Recovered This Month
15
0.46% recovery rate
of 3,265 opted-in lost
Recovery Revenue
$3,271
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
807
93 opted in
Saved by Campaign
11
Save Rate
11%
Lost Customer Pipeline
60–179 Days Lost
4,514
530 opted in
180–359 Days Lost
5,128
734 opted in
360+ Days Lost
18,374
2,001 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
28
Recovered
6
Revenue
$341
Win-Back Revenue Recovery
CAMPAIGN REV
$918
REPURCHASES
$2,352
TOTAL RECOVERED
$3,271
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days10$660$66.0372%
180-359 days4$244$60.9027%
360+ days1$15$14.591.6%
Total15$918$61.23100%
All Time Revenue Recovered
$10,166
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
May 2026 $3,271 $918 $2,352 72%
April 2026 $3,535 $2,149 $1,386 39%
March 2026 $2,301 $1,903 $398 17%
February 2026 $1,059 $1,059 $0 0.00%
Total $10,166 $6,030 $4,137 41%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 17 21% $1,218 $71.62 71 $317 7.7%
91-120 days 13 16% $1,034 $79.52 108 $1,459 35%
121-180 days 21 26% $1,594 $75.90 139 $394 9.5%
181-365 days 21 26% $1,576 $75.05 247 $1,807 44%
365+ days 9 11% $608 $67.60 689 $160 3.9%
TOTAL 81 100% $6,030 $74.44 209 $4,137 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
35,843
Known customers with purchases
Total Reachable
4,308
12% reachable
Ghosts
31,535
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)4,217 12%
New Opt-Ins This Month40
Opt-Outs This Month13
Net List Growth+27
SMS List
Total SMS Opt-Ins (real customers)176 0.49%
New Opt-Ins This Month8
Opt-Outs This Month0
Net SMS Growth+8
CANNABIS CONNECTION, INC WEST SPRINGFIELD ▾
Revenue
Store Revenue
$239,126
+3.1% MoM -20% YoY
Purchases
4,407
-1.6% MoM -23% YoY
Customers
2,539
-0.04% MoM +4.6% YoY
Store AOV
$54.26
Monthly Revenue Trend
Store Revenue
$0 $74,750 $149,500 $224,250 $299,000 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $239,126
New Customer Intelligence
New Customers
722
+0.42% MoM
Revenue
$41,609
$57.63 AOV
Opted-In (Reachable)
105
13% capture rate
Unreachable
617
85% — no contact info
Opted-In (Email)
96
of 722 new customers
Critical Opt-In Rate (Email)
12%
First-time buyers with email
Opted-In (Text)
13
of 722 new customers
Critical Opt-In Rate (Text)
1.6%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
4
customers
$432
2 → 3
purchases
4
customers
$318
3 → 4
purchases
0
customers
$0
4 → 5
purchases
2
customers
$595
Kept Loyal
6+ purchases
57
customers
$6,035
Total
 
67
customers
$7,380
Churn Intelligence & Revenue Recovery
Total Lost Customers
12,749
60+ days lapsed
1,520 opted in
New Lost This Month
1,146
Newly crossed 60-day mark
116 opted in
Recovered This Month
11
0.72% recovery rate
of 1,520 opted-in lost
Recovery Revenue
$1,271
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
627
65 opted in
Saved by Campaign
1
Save Rate
1.5%
Lost Customer Pipeline
60–179 Days Lost
3,609
397 opted in
180–359 Days Lost
3,214
540 opted in
360+ Days Lost
5,926
583 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
28
Recovered
2
Revenue
$84
Win-Back Revenue Recovery
CAMPAIGN REV
$718
REPURCHASES
$553
TOTAL RECOVERED
$1,271
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days6$402$67.0056%
180-359 days5$316$63.2044%
Total11$718$65.27100%
All Time Revenue Recovered
$3,398
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
May 2026 $1,271 $718 $553 44%
April 2026 $1,387 $873 $514 37%
March 2026 $739 $660 $79 11%
Total $3,398 $2,251 $1,147 34%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 8 22% $585 $73.13 77 $379 33%
91-120 days 6 17% $343 $57.14 108 $555 48%
121-180 days 6 17% $392 $65.25 160 $88 7.6%
181-365 days 13 36% $744 $57.22 256 $0 0.00%
365+ days 3 8.3% $188 $62.67 663 $125 11%
TOTAL 36 100% $2,251 $62.53 209 $1,147 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
18,289
Known customers with purchases
Total Reachable
2,290
13% reachable
Ghosts
15,999
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)2,170 12%
New Opt-Ins This Month72
Opt-Outs This Month11
Net List Growth+61
SMS List
Total SMS Opt-Ins (real customers)219 1.2%
New Opt-Ins This Month16
Opt-Outs This Month0
Net SMS Growth+16
Last Updated July 18, 2026 at 05:04 AM · PufCreativ Loyalty Intelligence Platform