March 2026
Retention Intelligence
Report
Report
Commencement Bay
Wins
Recovery Revenue
$12,670
Campaign revenue + past-cohort repurchases for March 2026
All Time Revenue Recovered
$12,670
Cumulative revenue recovered from winback campaigns
Revenue Recovery AOV
$38.65
Average order value from recovered customers in March 2026
Revenue
Store Revenue
$2.4M
+6.2% MoM
-8.3% YoY
Purchases
70,746
+6.8% MoM
-5.4% YoY
Customers
23,454
+2.4% MoM
-1.2% YoY
Campaign-Engaged $300,323 (13%)
Organic $2.1M (87%)
AOV Comparison
STOREWIDE
$33.33
WINBACK CUSTOMERS
$46.78
+40.3% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,932
-3.5% MoM
Revenue
$61,650
$31.91 AOV
Opted-In (Reachable)
1,450
74% capture rate
Unreachable
482
25% — no contact info
Opted-In (Email)
478
of 1,932 new customers
Critical Opt-In Rate (Email)
25%
First-time buyers with email
Opted-In (Text)
1,311
of 1,932 new customers
Critical Opt-In Rate (Text)
67%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
80,647
60+ days lapsed
48,932 opted in
New Lost This Month
5,325
Newly crossed 60-day mark
3,791 opted in
Recovered This Month
283
0.58% recovery rate
of 48,932 opted-in lost
Recovery Revenue
$12,670
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$11,165
REPURCHASES
$1,505
TOTAL RECOVERED
$12,670
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 223 | $8,906 | $39.94 | 80% |
| 180-359 days | 48 | $1,563 | $32.56 | 14% |
| 360+ days | 16 | $696 | $43.48 | 6.2% |
| Total | 287 | $11,165 | $38.90 | 100% |
All Time Revenue Recovered
$12,670
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| March 2026 | $12,670 | $11,165 | $1,505 | 12% |
| Total | $12,670 | $11,165 | $1,505 | 12% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 89 | 31% | $3,546 | $39.84 | 73 | $491 | 28% |
| 91-120 days | 70 | 25% | $2,954 | $42.19 | 104 | $506 | 29% |
| 121-180 days | 61 | 22% | $2,220 | $36.39 | 144 | $392 | 23% |
| 181-365 days | 47 | 17% | $1,523 | $32.40 | 258 | $237 | 14% |
| 365+ days | 16 | 5.7% | $696 | $43.48 | 594 | $106 | 6.1% |
| TOTAL | 283 | 100% | $10,937 | $38.65 | 156 | $1,733 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
112,850
Known customers with purchases
Total Reachable
74,932
66% reachable
Ghosts
37,918
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)34,648 31%
New Opt-Ins This Month506
Opt-Outs This Month1,091
Net List Growth-585
SMS List
Total SMS Opt-Ins (real customers)60,077 53%
New Opt-Ins This Month1,686
Opt-Outs This Month573
Net SMS Growth+1,113
Channel Mix
Campaigns
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Total | 0 | 0 | $0 | 0 | $0.00 | — | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
CBC - YELLOW FIFE ▾
Revenue
Store Revenue
$694,507
+6.1% MoM
-2.8% YoY
Purchases
20,076
+7.5% MoM
+1.4% YoY
Customers
8,352
+2.4% MoM
+1.8% YoY
Known Customers
8,352
$694,507 · 20,076 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$34.59
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
1,029
-1.1% MoM
Revenue
$31,589
$30.70 AOV
Opted-In (Reachable)
779
76% capture rate
Unreachable
250
24% — no contact info
Opted-In (Email)
310
of 1,029 new customers
Critical Opt-In Rate (Email)
30%
First-time buyers with email
Opted-In (Text)
677
of 1,029 new customers
Critical Opt-In Rate (Text)
66%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
83
0.56% recovery rate
of 14,711 opted-in lost
Recovery Revenue
$3,635
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$3,298
REPURCHASES
$337
TOTAL RECOVERED
$3,635
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 65 | $2,655 | $40.84 | 80% |
| 180-359 days | 11 | $349 | $31.70 | 11% |
| 360+ days | 7 | $295 | $42.14 | 8.9% |
| Total | 83 | $3,298 | $39.74 | 100% |
All Time Revenue Recovered
$3,635
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| March 2026 | $3,635 | $3,298 | $337 | 9.3% |
| Total | $3,635 | $3,298 | $337 | 9.3% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 27 | 32% | $1,051 | $38.92 | 70 | $68 | 20% |
| 91-120 days | 18 | 22% | $672 | $37.34 | 103 | $98 | 29% |
| 121-180 days | 20 | 24% | $932 | $46.59 | 143 | $78 | 23% |
| 181-365 days | 11 | 13% | $349 | $31.70 | 279 | $92 | 27% |
| 365+ days | 7 | 8.4% | $295 | $42.14 | 637 | $0 | 0.00% |
| TOTAL | 83 | 100% | $3,298 | $39.74 | 170 | $337 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
39,166
Known customers with purchases
Total Reachable
25,508
65% reachable
Ghosts
13,658
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)10,912 28%
New Opt-Ins This Month126
Opt-Outs This Month313
Net List Growth-187
SMS List
Total SMS Opt-Ins (real customers)20,874 53%
New Opt-Ins This Month541
Opt-Outs This Month181
Net SMS Growth+360
CBC - RED 30TH TACOMA ▾
Revenue
Store Revenue
$364,136
+9.0% MoM
-4.0% YoY
Purchases
10,697
+7.0% MoM
-4.1% YoY
Customers
4,307
+1.2% MoM
-5.8% YoY
Known Customers
4,307
$364,136 · 10,697 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$34.04
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
688
-3.8% MoM
Revenue
$23,498
$34.15 AOV
Opted-In (Reachable)
578
84% capture rate
Unreachable
110
16% — no contact info
Opted-In (Email)
234
of 688 new customers
Critical Opt-In Rate (Email)
34%
First-time buyers with email
Opted-In (Text)
505
of 688 new customers
Critical Opt-In Rate (Text)
73%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
45
0.46% recovery rate
of 9,833 opted-in lost
Recovery Revenue
$1,770
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$1,421
REPURCHASES
$349
TOTAL RECOVERED
$1,770
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 33 | $1,147 | $34.76 | 81% |
| 180-359 days | 8 | $137 | $17.15 | 9.7% |
| 360+ days | 4 | $136 | $34.10 | 9.6% |
| Total | 45 | $1,421 | $31.57 | 100% |
All Time Revenue Recovered
$1,770
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| March 2026 | $1,770 | $1,421 | $349 | 20% |
| Total | $1,770 | $1,421 | $349 | 20% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 16 | 36% | $573 | $35.81 | 75 | $0 | 0.00% |
| 91-120 days | 9 | 20% | $321 | $35.68 | 103 | $32 | 9.1% |
| 121-180 days | 8 | 18% | $253 | $31.61 | 147 | $157 | 45% |
| 181-365 days | 8 | 18% | $137 | $17.15 | 262 | $107 | 31% |
| 365+ days | 4 | 8.9% | $136 | $34.10 | 572 | $53 | 15% |
| TOTAL | 45 | 100% | $1,421 | $31.57 | 171 | $349 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
22,889
Known customers with purchases
Total Reachable
16,080
70% reachable
Ghosts
6,809
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,341 23%
New Opt-Ins This Month84
Opt-Outs This Month179
Net List Growth-95
SMS List
Total SMS Opt-Ins (real customers)14,056 61%
New Opt-Ins This Month364
Opt-Outs This Month120
Net SMS Growth+244
CBC - GREEN 72ND TACOMA ▾
Revenue
Store Revenue
$495,026
+5.3% MoM
-8.7% YoY
Purchases
12,932
+6.9% MoM
-6.0% YoY
Customers
4,926
+0.84% MoM
-6.3% YoY
Known Customers
4,926
$495,026 · 12,932 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$38.28
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
442
+5.0% MoM
Revenue
$16,418
$37.14 AOV
Opted-In (Reachable)
362
82% capture rate
Unreachable
80
18% — no contact info
Opted-In (Email)
192
of 442 new customers
Critical Opt-In Rate (Email)
43%
First-time buyers with email
Opted-In (Text)
299
of 442 new customers
Critical Opt-In Rate (Text)
68%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
50
0.69% recovery rate
of 7,228 opted-in lost
Recovery Revenue
$2,843
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$2,465
REPURCHASES
$377
TOTAL RECOVERED
$2,843
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 37 | $1,814 | $49.04 | 74% |
| 180-359 days | 11 | $504 | $45.77 | 20% |
| 360+ days | 2 | $147 | $73.67 | 6.0% |
| Total | 50 | $2,465 | $49.31 | 100% |
All Time Revenue Recovered
$2,843
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| March 2026 | $2,843 | $2,465 | $377 | 13% |
| Total | $2,843 | $2,465 | $377 | 13% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 15 | 30% | $664 | $44.27 | 74 | $154 | 41% |
| 91-120 days | 11 | 22% | $744 | $67.65 | 102 | $169 | 45% |
| 121-180 days | 11 | 22% | $406 | $36.93 | 151 | $55 | 15% |
| 181-365 days | 11 | 22% | $504 | $45.77 | 250 | $0 | 0.00% |
| 365+ days | 2 | 4.0% | $147 | $73.66 | 503 | $0 | 0.00% |
| TOTAL | 50 | 100% | $2,465 | $49.31 | 153 | $377 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
19,723
Known customers with purchases
Total Reachable
13,465
68% reachable
Ghosts
6,258
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)6,683 34%
New Opt-Ins This Month81
Opt-Outs This Month182
Net List Growth-101
SMS List
Total SMS Opt-Ins (real customers)10,762 55%
New Opt-Ins This Month230
Opt-Outs This Month87
Net SMS Growth+143
CBC - BLACK TACOMA ▾
Revenue
Store Revenue
$934,919
+9.3% MoM
-0.05% YoY
Purchases
30,299
+8.8% MoM
+0.70% YoY
Customers
9,761
+4.4% MoM
+2.4% YoY
Known Customers
9,761
$934,919 · 30,299 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$30.86
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
795
-0.25% MoM
Revenue
$23,513
$29.58 AOV
Opted-In (Reachable)
641
81% capture rate
Unreachable
154
19% — no contact info
Opted-In (Email)
300
of 795 new customers
Critical Opt-In Rate (Email)
38%
First-time buyers with email
Opted-In (Text)
559
of 795 new customers
Critical Opt-In Rate (Text)
70%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
106
0.83% recovery rate
of 12,841 opted-in lost
Recovery Revenue
$4,160
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$3,773
REPURCHASES
$387
TOTAL RECOVERED
$4,160
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 86 | $3,123 | $36.31 | 83% |
| 180-359 days | 17 | $533 | $31.38 | 14% |
| 360+ days | 3 | $117 | $39.00 | 3.1% |
| Total | 106 | $3,773 | $35.59 | 100% |
All Time Revenue Recovered
$4,160
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| March 2026 | $4,160 | $3,773 | $387 | 9.3% |
| Total | $4,160 | $3,773 | $387 | 9.3% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 32 | 30% | $1,278 | $39.93 | 74 | $91 | 24% |
| 91-120 days | 32 | 30% | $1,216 | $38.01 | 105 | $129 | 34% |
| 121-180 days | 22 | 21% | $629 | $28.58 | 141 | $102 | 26% |
| 181-365 days | 17 | 16% | $533 | $31.38 | 248 | $11 | 2.8% |
| 365+ days | 3 | 2.8% | $117 | $39.00 | 584 | $53 | 14% |
| TOTAL | 106 | 100% | $3,773 | $35.59 | 140 | $387 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
37,699
Known customers with purchases
Total Reachable
25,781
68% reachable
Ghosts
11,918
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)13,215 35%
New Opt-Ins This Month194
Opt-Outs This Month374
Net List Growth-180
SMS List
Total SMS Opt-Ins (real customers)20,268 54%
New Opt-Ins This Month551
Opt-Outs This Month185
Net SMS Growth+366
Last Updated July 18, 2026 at 12:39 AM · PufCreativ Loyalty Intelligence Platform