Mar 2026Apr 2026May 2026Jun 2026
May 2026
Retention Intelligence
Report
Commencement Bay
Wins
Recovery Revenue
$34,544
Campaign revenue + past-cohort repurchases for May 2026
All Time Revenue Recovered
$76,752
Cumulative revenue recovered from winback campaigns
Revenue Recovery AOV
$39.77
Average order value from recovered customers in May 2026
Revenue
Store Revenue
$2.5M
+8.7% MoM -6.4% YoY
Purchases
74,207
+9.7% MoM -4.3% YoY
Customers
24,304
+2.8% MoM +1.2% YoY
Campaign-Engaged $327,641 (13%) Organic $2.2M (87%)
AOV Comparison
STOREWIDE
$33.55
WINBACK CUSTOMERS
$39.80
+18.6% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $665,041 $1.3M $2.0M $2.7M Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $2.5M $327,641
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
2,175
+7.9% MoM
Revenue
$71,318
$32.79 AOV
Opted-In (Reachable)
1,469
69% capture rate
Unreachable
706
32% — no contact info
Opted-In (Email)
407
of 2,175 new customers
Critical Opt-In Rate (Email)
19%
First-time buyers with email
Opted-In (Text)
1,367
of 2,175 new customers
Critical Opt-In Rate (Text)
64%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
85,976
60+ days lapsed
52,514 opted in
New Lost This Month
5,877
Newly crossed 60-day mark
4,281 opted in
Recovered This Month
344
0.66% recovery rate
of 52,514 opted-in lost
Recovery Revenue
$34,544
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
3,919
2,873 opted in
Saved by Campaign
137
Save Rate
4.6%
Lost Customer Pipeline
60–179 Days Lost
18,780
13,095 opted in
180–359 Days Lost
18,567
12,480 opted in
360+ Days Lost
48,629
26,939 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
36,464
Recovered
3,928
Revenue
$189,911
Win-Back Revenue Recovery
CAMPAIGN REV
$14,218
REPURCHASES
$20,326
TOTAL RECOVERED
$34,544
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days244$10,154$41.6171%
180-359 days91$2,994$32.9021%
360+ days24$1,070$44.587.5%
Total359$14,218$39.60100%
All Time Revenue Recovered
$76,752
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
May 2026 $34,544 $14,218 $20,326 59%
April 2026 $29,538 $15,325 $14,213 48%
March 2026 $12,670 $11,165 $1,505 12%
Total $76,752 $40,709 $36,044 47%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 348 35% $15,207 $43.70 73 $16,158 44%
91-120 days 197 20% $8,337 $42.32 104 $8,754 24%
121-180 days 179 18% $6,627 $37.02 145 $6,688 18%
181-365 days 212 21% $7,000 $33.02 252 $4,175 11%
365+ days 62 6.2% $2,502 $40.35 556 $1,304 3.5%
TOTAL 998 100% $39,673 $39.75 160 $37,080 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
116,616
Known customers with purchases
Total Reachable
77,151
66% reachable
Ghosts
39,465
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)34,902 30%
New Opt-Ins This Month491
Opt-Outs This Month327
Net List Growth+164
SMS List
Total SMS Opt-Ins (real customers)62,284 53%
New Opt-Ins This Month1,725
Opt-Outs This Month737
Net SMS Growth+988
Channel Mix
Email Only
14,867
19%
SMS Only
42,249
55%
Email + SMS
20,035
26%
Campaigns
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Winback 2 61,574 $123,105 2,689 $45.78 26% 3.2% 4.4% Jan 2024
Abandoned Cart 4 36,464 $189,911 3,928 $48.35 35% 0.00% 11% Mar 2024
Birthday 1 26,272 $188,250 4,845 $38.85 31% 0.55% 18% Jan 2024
Points Reminder 6 113,539 $594,355 16,594 $35.82 34% — 15% Jan 2024
Total 13 237,849 $1.1M 28,056 $39.05 32% 3.2%
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

CBC - YELLOW FIFE ▾
Revenue
Store Revenue
$668,607
-3.1% MoM -8.8% YoY
Purchases
19,335
-2.8% MoM -4.6% YoY
Customers
7,354
-13% MoM -11% YoY
Known Customers
7,354
$668,607 · 19,335 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$34.58
Monthly Revenue Trend
Store Revenue
$0 $190,330 $380,659 $570,989 $761,319 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $668,607
New Customer Intelligence
New Customers
988
-9.9% MoM
Revenue
$32,431
$32.82 AOV
Opted-In (Reachable)
782
79% capture rate
Unreachable
206
21% — no contact info
Opted-In (Email)
272
of 988 new customers
Critical Opt-In Rate (Email)
28%
First-time buyers with email
Opted-In (Text)
699
of 988 new customers
Critical Opt-In Rate (Text)
71%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
126
0.73% recovery rate
of 17,250 opted-in lost
Recovery Revenue
$9,247
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,235
905 opted in
Saved by Campaign
39
Save Rate
4.1%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
2,531
Recovered
334
Revenue
$17,352
Win-Back Revenue Recovery
CAMPAIGN REV
$4,768
REPURCHASES
$4,479
TOTAL RECOVERED
$9,247
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days79$3,257$41.2368%
180-359 days37$1,063$28.7322%
360+ days10$448$44.799.4%
Total126$4,768$37.84100%
All Time Revenue Recovered
$21,437
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
May 2026 $9,247 $4,768 $4,479 48%
April 2026 $8,555 $5,182 $3,373 39%
March 2026 $3,635 $3,298 $337 9.3%
Total $21,437 $13,248 $8,189 38%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 116 35% $4,748 $40.93 73 $2,744 34%
91-120 days 59 18% $2,940 $49.83 104 $1,842 22%
121-180 days 53 16% $1,993 $37.61 144 $1,903 23%
181-365 days 81 24% $2,561 $31.62 250 $1,342 16%
365+ days 26 7.8% $1,006 $38.69 544 $358 4.4%
TOTAL 335 100% $13,248 $39.55 169 $8,189 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
39,166
Known customers with purchases
Total Reachable
25,508
65% reachable
Ghosts
13,658
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)10,912 28%
New Opt-Ins This Month132
Opt-Outs This Month89
Net List Growth+43
SMS List
Total SMS Opt-Ins (real customers)20,874 53%
New Opt-Ins This Month554
Opt-Outs This Month252
Net SMS Growth+302
CBC - RED 30TH TACOMA ▾
Revenue
Store Revenue
$355,888
-0.52% MoM -9.7% YoY
Purchases
10,336
-1.6% MoM -11% YoY
Customers
4,023
-7.9% MoM -12% YoY
Known Customers
4,023
$355,888 · 10,336 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$34.43
Monthly Revenue Trend
Store Revenue
$0 $98,525 $197,049 $295,574 $394,099 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $355,888
New Customer Intelligence
New Customers
696
-2.5% MoM
Revenue
$22,386
$32.16 AOV
Opted-In (Reachable)
582
84% capture rate
Unreachable
114
16% — no contact info
Opted-In (Email)
206
of 696 new customers
Critical Opt-In Rate (Email)
30%
First-time buyers with email
Opted-In (Text)
512
of 696 new customers
Critical Opt-In Rate (Text)
74%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
36
0.31% recovery rate
of 11,487 opted-in lost
Recovery Revenue
$3,984
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
613
489 opted in
Saved by Campaign
17
Save Rate
3.4%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
1,087
Recovered
121
Revenue
$5,997
Win-Back Revenue Recovery
CAMPAIGN REV
$1,833
REPURCHASES
$2,151
TOTAL RECOVERED
$3,984
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days23$1,266$55.0469%
180-359 days10$447$44.6724%
360+ days3$120$40.166.6%
Total36$1,833$50.92100%
All Time Revenue Recovered
$9,068
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
May 2026 $3,984 $1,833 $2,151 54%
April 2026 $3,315 $2,093 $1,222 37%
March 2026 $1,770 $1,421 $349 20%
Total $9,068 $5,347 $3,721 41%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 45 35% $2,289 $50.88 75 $2,232 60%
91-120 days 21 16% $728 $34.65 104 $313 8.4%
121-180 days 25 19% $896 $35.83 147 $566 15%
181-365 days 27 21% $914 $33.87 261 $354 9.5%
365+ days 12 9.2% $519 $43.28 511 $257 6.9%
TOTAL 130 100% $5,347 $41.13 172 $3,721 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
22,889
Known customers with purchases
Total Reachable
16,080
70% reachable
Ghosts
6,809
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,341 23%
New Opt-Ins This Month72
Opt-Outs This Month57
Net List Growth+15
SMS List
Total SMS Opt-Ins (real customers)14,056 61%
New Opt-Ins This Month407
Opt-Outs This Month158
Net SMS Growth+249
CBC - GREEN 72ND TACOMA ▾
Revenue
Store Revenue
$497,096
+0.52% MoM -13% YoY
Purchases
12,871
+1.3% MoM -10% YoY
Customers
4,550
-7.8% MoM -15% YoY
Known Customers
4,550
$497,096 · 12,871 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$38.62
Monthly Revenue Trend
Store Revenue
$0 $143,487 $286,974 $430,461 $573,947 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $497,096
New Customer Intelligence
New Customers
438
+1.6% MoM
Revenue
$16,357
$37.35 AOV
Opted-In (Reachable)
347
79% capture rate
Unreachable
91
21% — no contact info
Opted-In (Email)
150
of 438 new customers
Critical Opt-In Rate (Email)
34%
First-time buyers with email
Opted-In (Text)
297
of 438 new customers
Critical Opt-In Rate (Text)
68%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
69
0.81% recovery rate
of 8,493 opted-in lost
Recovery Revenue
$6,052
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
630
489 opted in
Saved by Campaign
31
Save Rate
6.0%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
1,815
Recovered
264
Revenue
$14,738
Win-Back Revenue Recovery
CAMPAIGN REV
$2,966
REPURCHASES
$3,086
TOTAL RECOVERED
$6,052
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days51$2,352$46.1379%
180-359 days15$562$37.4419%
360+ days3$52$17.411.8%
Total69$2,966$42.99100%
All Time Revenue Recovered
$14,122
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
May 2026 $6,052 $2,966 $3,086 51%
April 2026 $5,227 $3,051 $2,176 42%
March 2026 $2,843 $2,465 $377 13%
Total $14,122 $8,482 $5,640 40%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 66 35% $3,025 $45.83 73 $2,197 39%
91-120 days 39 20% $2,003 $51.35 103 $1,763 31%
121-180 days 36 19% $1,533 $42.58 144 $1,061 19%
181-365 days 41 22% $1,604 $39.13 249 $376 6.7%
365+ days 9 4.7% $317 $35.25 585 $244 4.3%
TOTAL 191 100% $8,482 $44.41 154 $5,640 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
19,723
Known customers with purchases
Total Reachable
13,465
68% reachable
Ghosts
6,258
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)6,683 34%
New Opt-Ins This Month81
Opt-Outs This Month68
Net List Growth+13
SMS List
Total SMS Opt-Ins (real customers)10,762 55%
New Opt-Ins This Month228
Opt-Outs This Month95
Net SMS Growth+133
CBC - BLACK TACOMA ▾
Revenue
Store Revenue
$930,708
+2.9% MoM -3.6% YoY
Purchases
30,796
+3.2% MoM -1.8% YoY
Customers
8,993
-9.1% MoM -9.6% YoY
Known Customers
8,993
$930,708 · 30,796 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$30.22
Monthly Revenue Trend
Store Revenue
$0 $241,267 $482,534 $723,801 $965,067 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $930,708
New Customer Intelligence
New Customers
891
-2.9% MoM
Revenue
$27,882
$31.29 AOV
Opted-In (Reachable)
709
80% capture rate
Unreachable
182
20% — no contact info
Opted-In (Email)
314
of 891 new customers
Critical Opt-In Rate (Email)
35%
First-time buyers with email
Opted-In (Text)
614
of 891 new customers
Critical Opt-In Rate (Text)
69%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
114
0.74% recovery rate
of 15,399 opted-in lost
Recovery Revenue
$11,169
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,352
1,044 opted in
Saved by Campaign
52
Save Rate
4.7%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
3,579
Recovered
524
Revenue
$24,583
Win-Back Revenue Recovery
CAMPAIGN REV
$4,292
REPURCHASES
$6,877
TOTAL RECOVERED
$11,169
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days83$3,085$37.1772%
180-359 days25$804$32.1519%
360+ days6$403$67.219.4%
Total114$4,292$37.65100%
All Time Revenue Recovered
$24,786
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
May 2026 $11,169 $4,292 $6,877 62%
April 2026 $9,457 $4,707 $4,750 50%
March 2026 $4,160 $3,773 $387 9.3%
Total $24,786 $12,772 $12,014 48%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 126 36% $5,251 $41.67 73 $5,974 50%
91-120 days 79 23% $2,682 $33.95 104 $2,612 22%
121-180 days 66 19% $2,260 $34.24 146 $2,232 19%
181-365 days 63 18% $1,920 $30.48 252 $1,038 8.6%
365+ days 15 4.3% $659 $43.93 595 $159 1.3%
TOTAL 349 100% $12,772 $36.60 148 $12,014 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
37,699
Known customers with purchases
Total Reachable
25,781
68% reachable
Ghosts
11,918
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)13,215 35%
New Opt-Ins This Month201
Opt-Outs This Month113
Net List Growth+88
SMS List
Total SMS Opt-Ins (real customers)20,268 54%
New Opt-Ins This Month533
Opt-Outs This Month232
Net SMS Growth+301
Last Updated July 18, 2026 at 12:31 AM · PufCreativ Loyalty Intelligence Platform