Mar 2026Apr 2026May 2026Jun 2026
April 2026
Retention Intelligence
Report
Commencement Bay
Wins
Recovery Revenue
$29,538
Campaign revenue + past-cohort repurchases for April 2026
All Time Revenue Recovered
$42,208
Cumulative revenue recovered from winback campaigns
Revenue Recovery AOV
$40.86
Average order value from recovered customers in April 2026
Revenue
Store Revenue
$2.3M
-2.9% MoM -8.7% YoY
Purchases
67,675
-4.3% MoM -8.1% YoY
Customers
23,635
+0.77% MoM +0.40% YoY
Campaign-Engaged $275,041 (12%) Organic $2.0M (88%)
AOV Comparison
STOREWIDE
$33.83
WINBACK CUSTOMERS
$49.89
+47.5% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $665,041 $1.3M $2.0M $2.7M Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Apr '26 $2.3M $278,384
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
2,015
+4.3% MoM
Revenue
$65,306
$32.41 AOV
Opted-In (Reachable)
1,372
67% capture rate
Unreachable
643
32% — no contact info
Opted-In (Email)
366
of 2,015 new customers
Critical Opt-In Rate (Email)
18%
First-time buyers with email
Opted-In (Text)
1,284
of 2,015 new customers
Critical Opt-In Rate (Text)
63%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
82,643
60+ days lapsed
50,335 opted in
New Lost This Month
5,517
Newly crossed 60-day mark
4,006 opted in
Recovered This Month
342
0.68% recovery rate
of 50,335 opted-in lost
Recovery Revenue
$29,538
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
3,298
2,482 opted in
Saved by Campaign
113
Save Rate
4.4%
Lost Customer Pipeline
60–179 Days Lost
17,874
12,479 opted in
180–359 Days Lost
18,366
12,377 opted in
360+ Days Lost
46,403
25,479 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
38,925
Recovered
4,144
Revenue
$201,005
Win-Back Revenue Recovery
CAMPAIGN REV
$15,325
REPURCHASES
$14,213
TOTAL RECOVERED
$29,538
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days274$11,866$43.3177%
180-359 days78$2,724$34.9218%
360+ days22$736$33.464.8%
Total374$15,325$40.98100%
All Time Revenue Recovered
$42,208
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
April 2026 $29,538 $15,325 $14,213 48%
March 2026 $12,670 $11,165 $1,505 12%
Total $42,208 $26,490 $15,718 37%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 229 35% $10,127 $44.22 73 $6,627 41%
91-120 days 137 21% $5,785 $42.23 103 $4,360 27%
121-180 days 123 19% $4,409 $35.85 145 $3,247 20%
181-365 days 123 19% $4,146 $33.71 255 $1,664 10%
365+ days 38 5.8% $1,432 $37.68 558 $411 2.5%
TOTAL 650 100% $25,900 $39.85 156 $16,309 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
114,686
Known customers with purchases
Total Reachable
76,119
66% reachable
Ghosts
38,567
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)34,761 30%
New Opt-Ins This Month444
Opt-Outs This Month314
Net List Growth+130
SMS List
Total SMS Opt-Ins (real customers)61,282 53%
New Opt-Ins This Month1,645
Opt-Outs This Month467
Net SMS Growth+1,178
Channel Mix
Email Only
14,837
19%
SMS Only
41,358
54%
Email + SMS
19,924
26%
Campaigns
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Total 0 0 $0 0 $0.00 — —
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

CBC - YELLOW FIFE ▾
Revenue
Store Revenue
$690,256
-0.61% MoM +1.7% YoY
Purchases
19,890
-0.93% MoM +4.3% YoY
Customers
8,467
+1.4% MoM +6.4% YoY
Known Customers
8,467
$690,256 · 19,890 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$34.70
Monthly Revenue Trend
Store Revenue
$0 $190,330 $380,659 $570,989 $761,319 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Apr '26 $690,256
New Customer Intelligence
New Customers
1,097
+6.6% MoM
Revenue
$35,035
$31.94 AOV
Opted-In (Reachable)
806
73% capture rate
Unreachable
291
27% — no contact info
Opted-In (Email)
318
of 1,097 new customers
Critical Opt-In Rate (Email)
29%
First-time buyers with email
Opted-In (Text)
709
of 1,097 new customers
Critical Opt-In Rate (Text)
65%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
116
0.73% recovery rate
of 15,838 opted-in lost
Recovery Revenue
$8,555
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
892
633 opted in
Saved by Campaign
38
Save Rate
5.7%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
2,531
Recovered
334
Revenue
$17,352
Win-Back Revenue Recovery
CAMPAIGN REV
$5,182
REPURCHASES
$3,373
TOTAL RECOVERED
$8,555
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days74$3,634$49.1170%
180-359 days33$1,259$38.1424%
360+ days9$289$32.135.6%
Total116$5,182$44.67100%
All Time Revenue Recovered
$12,190
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
April 2026 $8,555 $5,182 $3,373 39%
March 2026 $3,635 $3,298 $337 9.3%
Total $12,190 $8,480 $3,710 30%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 69 33% $3,003 $43.52 72 $1,001 27%
91-120 days 40 19% $1,899 $47.48 102 $952 26%
121-180 days 39 19% $1,515 $38.85 145 $1,008 27%
181-365 days 44 21% $1,503 $34.16 259 $692 19%
365+ days 16 7.7% $560 $35.01 570 $58 1.6%
TOTAL 208 100% $8,480 $40.77 169 $3,710 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
39,166
Known customers with purchases
Total Reachable
25,508
65% reachable
Ghosts
13,658
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)10,912 28%
New Opt-Ins This Month133
Opt-Outs This Month95
Net List Growth+38
SMS List
Total SMS Opt-Ins (real customers)20,874 53%
New Opt-Ins This Month545
Opt-Outs This Month172
Net SMS Growth+373
CBC - RED 30TH TACOMA ▾
Revenue
Store Revenue
$357,753
-1.8% MoM -3.2% YoY
Purchases
10,509
-1.8% MoM -3.9% YoY
Customers
4,368
+1.4% MoM -4.2% YoY
Known Customers
4,368
$357,753 · 10,509 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$34.04
Monthly Revenue Trend
Store Revenue
$0 $98,525 $197,049 $295,574 $394,099 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Apr '26 $357,753
New Customer Intelligence
New Customers
714
+3.8% MoM
Revenue
$23,375
$32.74 AOV
Opted-In (Reachable)
581
81% capture rate
Unreachable
133
19% — no contact info
Opted-In (Email)
210
of 714 new customers
Critical Opt-In Rate (Email)
29%
First-time buyers with email
Opted-In (Text)
508
of 714 new customers
Critical Opt-In Rate (Text)
71%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
44
0.41% recovery rate
of 10,604 opted-in lost
Recovery Revenue
$3,315
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
517
416 opted in
Saved by Campaign
13
Save Rate
3.0%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
1,087
Recovered
121
Revenue
$5,997
Win-Back Revenue Recovery
CAMPAIGN REV
$2,093
REPURCHASES
$1,222
TOTAL RECOVERED
$3,315
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days32$1,511$47.2372%
180-359 days7$305$43.5615%
360+ days5$277$55.3913%
Total44$2,093$47.57100%
All Time Revenue Recovered
$5,085
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
April 2026 $3,315 $2,093 $1,222 37%
March 2026 $1,770 $1,421 $349 20%
Total $5,085 $3,514 $1,571 31%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 33 36% $1,566 $47.44 76 $660 42%
91-120 days 14 15% $457 $32.63 104 $206 13%
121-180 days 20 22% $651 $32.54 146 $449 29%
181-365 days 15 16% $434 $28.95 274 $203 13%
365+ days 9 9.9% $406 $45.14 537 $53 3.4%
TOTAL 91 100% $3,514 $38.61 174 $1,571 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
22,889
Known customers with purchases
Total Reachable
16,080
70% reachable
Ghosts
6,809
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,341 23%
New Opt-Ins This Month60
Opt-Outs This Month44
Net List Growth+16
SMS List
Total SMS Opt-Ins (real customers)14,056 61%
New Opt-Ins This Month379
Opt-Outs This Month108
Net SMS Growth+271
CBC - GREEN 72ND TACOMA ▾
Revenue
Store Revenue
$494,518
-0.10% MoM -7.1% YoY
Purchases
12,711
-1.7% MoM -6.3% YoY
Customers
4,934
+0.16% MoM -6.1% YoY
Known Customers
4,934
$494,518 · 12,711 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$38.90
Monthly Revenue Trend
Store Revenue
$0 $143,487 $286,974 $430,461 $573,947 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Apr '26 $494,518
New Customer Intelligence
New Customers
431
-2.5% MoM
Revenue
$15,603
$36.20 AOV
Opted-In (Reachable)
340
79% capture rate
Unreachable
91
21% — no contact info
Opted-In (Email)
175
of 431 new customers
Critical Opt-In Rate (Email)
41%
First-time buyers with email
Opted-In (Text)
282
of 431 new customers
Critical Opt-In Rate (Text)
65%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
67
0.86% recovery rate
of 7,822 opted-in lost
Recovery Revenue
$5,227
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
392
294 opted in
Saved by Campaign
28
Save Rate
8.7%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
1,815
Recovered
264
Revenue
$14,738
Win-Back Revenue Recovery
CAMPAIGN REV
$3,051
REPURCHASES
$2,176
TOTAL RECOVERED
$5,227
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days49$2,394$48.8778%
180-359 days15$583$38.8419%
360+ days3$74$24.642.4%
Total67$3,051$45.54100%
All Time Revenue Recovered
$8,070
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
April 2026 $5,227 $3,051 $2,176 42%
March 2026 $2,843 $2,465 $377 13%
Total $8,070 $5,516 $2,553 32%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 42 34% $1,911 $45.49 74 $988 39%
91-120 days 23 19% $1,271 $55.25 103 $905 36%
121-180 days 26 21% $1,079 $41.51 146 $416 16%
181-365 days 26 21% $1,040 $40.01 254 $243 9.5%
365+ days 5 4.1% $215 $43.08 510 $0 0.00%
TOTAL 122 100% $5,516 $45.22 151 $2,553 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
19,723
Known customers with purchases
Total Reachable
13,465
68% reachable
Ghosts
6,258
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)6,683 34%
New Opt-Ins This Month80
Opt-Outs This Month72
Net List Growth+8
SMS List
Total SMS Opt-Ins (real customers)10,762 55%
New Opt-Ins This Month194
Opt-Outs This Month62
Net SMS Growth+132
CBC - BLACK TACOMA ▾
Revenue
Store Revenue
$904,075
-3.3% MoM -2.4% YoY
Purchases
29,843
-1.5% MoM -0.83% YoY
Customers
9,891
+1.3% MoM +2.5% YoY
Known Customers
9,891
$904,075 · 29,843 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$30.29
Monthly Revenue Trend
Store Revenue
$0 $241,267 $482,534 $723,801 $965,067 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 Apr '26 $904,075
New Customer Intelligence
New Customers
918
+15% MoM
Revenue
$28,363
$30.90 AOV
Opted-In (Reachable)
708
77% capture rate
Unreachable
210
23% — no contact info
Opted-In (Email)
293
of 918 new customers
Critical Opt-In Rate (Email)
32%
First-time buyers with email
Opted-In (Text)
622
of 918 new customers
Critical Opt-In Rate (Text)
68%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
116
0.83% recovery rate
of 13,920 opted-in lost
Recovery Revenue
$9,457
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
803
615 opted in
Saved by Campaign
34
Save Rate
5.2%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
3,579
Recovered
524
Revenue
$24,583
Win-Back Revenue Recovery
CAMPAIGN REV
$4,707
REPURCHASES
$4,750
TOTAL RECOVERED
$9,457
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days90$3,891$43.2383%
180-359 days21$675$32.1514%
360+ days5$141$28.253.0%
Total116$4,707$40.58100%
All Time Revenue Recovered
$13,617
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
April 2026 $9,457 $4,707 $4,750 50%
March 2026 $4,160 $3,773 $387 9.3%
Total $13,617 $8,480 $5,137 38%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 86 37% $3,668 $42.66 73 $2,560 50%
91-120 days 61 26% $2,174 $35.64 104 $1,255 24%
121-180 days 39 17% $1,219 $31.26 143 $803 16%
181-365 days 38 16% $1,168 $30.75 243 $384 7.5%
365+ days 8 3.4% $250 $31.23 590 $136 2.6%
TOTAL 232 100% $8,480 $36.55 139 $5,137 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
37,699
Known customers with purchases
Total Reachable
25,781
68% reachable
Ghosts
11,918
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)13,215 35%
New Opt-Ins This Month171
Opt-Outs This Month103
Net List Growth+68
SMS List
Total SMS Opt-Ins (real customers)20,268 54%
New Opt-Ins This Month526
Opt-Outs This Month125
Net SMS Growth+401
Last Updated July 18, 2026 at 12:46 AM · PufCreativ Loyalty Intelligence Platform