June 2026
Retention Intelligence
Report
Report
Commencement Bay
Wins
Recovery Revenue
$43,922
Campaign revenue + past-cohort repurchases for June 2026
All Time Revenue Recovered
$120,674
Cumulative revenue recovered from winback campaigns
Revenue Recovery AOV
$39.44
Average order value from recovered customers in June 2026
Revenue
Store Revenue
$2.3M
-6.7% MoM
-4.5% YoY
Purchases
70,300
-5.3% MoM
-3.3% YoY
Customers
23,842
-1.9% MoM
+1.9% YoY
Campaign-Engaged $348,416 (15%)
Organic $2.0M (85%)
AOV Comparison
STOREWIDE
$33.05
WINBACK CUSTOMERS
$39.20
+18.6% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
2,254
+3.6% MoM
Revenue
$73,323
$32.53 AOV
Opted-In (Reachable)
1,915
77% capture rate
Unreachable
339
15% — no contact info
Opted-In (Email)
492
of 2,254 new customers
Critical Opt-In Rate (Email) -13% MoM
20%
First-time buyers with email
Opted-In (Text)
1,804
of 2,254 new customers
Critical Opt-In Rate (Text) -2.1% MoM
72%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
88,621
60+ days lapsed
54,373 opted in
New Lost This Month
6,528
Newly crossed 60-day mark
4,763 opted in
Recovered This Month
340
0.63% recovery rate
of 54,373 opted-in lost
Recovery Revenue
$43,922
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$13,578
REPURCHASES
$30,343
TOTAL RECOVERED
$43,922
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 249 | $9,958 | $39.99 | 73% |
| 180-359 days | 72 | $2,716 | $37.72 | 20% |
| 360+ days | 25 | $904 | $36.18 | 6.7% |
| Total | 346 | $13,578 | $39.24 | 100% |
All Time Revenue Recovered
$120,674
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| June 2026 | $43,922 | $13,578 | $30,343 | 69% |
| May 2026 | $34,544 | $14,218 | $20,326 | 59% |
| April 2026 | $29,538 | $15,325 | $14,213 | 48% |
| March 2026 | $12,670 | $11,165 | $1,505 | 12% |
| Total | $120,674 | $54,287 | $66,387 | 55% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 446 | 34% | $19,138 | $42.91 | 73 | $30,162 | 44% |
| 91-120 days | 254 | 20% | $10,722 | $42.21 | 104 | $15,987 | 23% |
| 121-180 days | 232 | 18% | $8,647 | $37.27 | 145 | $10,975 | 16% |
| 181-365 days | 284 | 22% | $9,716 | $34.21 | 252 | $9,410 | 14% |
| 365+ days | 86 | 6.6% | $3,372 | $39.21 | 545 | $2,544 | 3.7% |
| TOTAL | 1,302 | 100% | $51,596 | $39.63 | 162 | $69,078 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
118,750
Known customers with purchases
Total Reachable
78,484
66% reachable
Ghosts
40,266
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)35,143 30%
New Opt-Ins This Month449
Opt-Outs This Month285
Net List Growth+164
SMS List
Total SMS Opt-Ins (real customers)63,568 54%
New Opt-Ins This Month1,833
Opt-Outs This Month640
Net SMS Growth+1,193
Channel Mix
Campaigns
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Winback | 2 | 0 | $123,105 | 2,689 | $45.78 | 27% | 2.7% | 0.00% | Jan 2024 |
| Abandoned Cart | 4 | 38,164 | $197,623 | 4,072 | $48.53 | 34% | 0.00% | 11% | Mar 2024 |
| Birthday | 1 | 27,276 | $191,099 | 4,921 | $38.83 | 31% | 0.00% | 18% | Jan 2024 |
| Points Reminder | 6 | 117,046 | $594,355 | 16,594 | $35.82 | 34% | — | 14% | Jan 2024 |
| Total | 13 | 182,486 | $1.1M | 28,276 | $39.12 | 32% | 2.7% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
CBC - YELLOW FIFE ▾
Revenue
Store Revenue
$681,839
+2.0% MoM
+2.1% YoY
Purchases
19,633
+1.5% MoM
+3.9% YoY
Customers
8,341
+13% MoM
+4.1% YoY
Known Customers
8,341
$681,839 · 19,633 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$34.73
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
1,198
+21% MoM
Revenue
$40,436
$33.75 AOV
Opted-In (Reachable)
897
75% capture rate
Unreachable
301
25% — no contact info
Opted-In (Email)
311
of 1,198 new customers
Critical Opt-In Rate (Email) -6.0% MoM
26%
First-time buyers with email
Opted-In (Text)
800
of 1,198 new customers
Critical Opt-In Rate (Text) -5.6% MoM
67%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
79
0.40% recovery rate
of 19,690 opted-in lost
Recovery Revenue
$12,169
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$3,112
REPURCHASES
$9,057
TOTAL RECOVERED
$12,169
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 57 | $2,358 | $41.37 | 76% |
| 180-359 days | 16 | $520 | $32.53 | 17% |
| 360+ days | 6 | $234 | $38.97 | 7.5% |
| Total | 79 | $3,112 | $39.39 | 100% |
All Time Revenue Recovered
$33,606
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| June 2026 | $12,169 | $3,112 | $9,057 | 74% |
| May 2026 | $9,247 | $4,768 | $4,479 | 48% |
| April 2026 | $8,555 | $5,182 | $3,373 | 39% |
| March 2026 | $3,635 | $3,298 | $337 | 9.3% |
| Total | $33,606 | $16,360 | $17,245 | 51% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 142 | 35% | $5,881 | $41.41 | 74 | $6,705 | 39% |
| 91-120 days | 71 | 18% | $3,625 | $51.06 | 103 | $4,097 | 24% |
| 121-180 days | 64 | 16% | $2,454 | $38.35 | 146 | $2,834 | 16% |
| 181-365 days | 97 | 24% | $3,136 | $32.33 | 252 | $2,748 | 16% |
| 365+ days | 32 | 7.9% | $1,264 | $39.50 | 536 | $861 | 5.0% |
| TOTAL | 406 | 100% | $16,360 | $40.30 | 169 | $17,245 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
39,337
Known customers with purchases
Total Reachable
25,666
65% reachable
Ghosts
13,671
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)10,983 28%
New Opt-Ins This Month143
Opt-Outs This Month86
Net List Growth+57
SMS List
Total SMS Opt-Ins (real customers)21,031 53%
New Opt-Ins This Month560
Opt-Outs This Month230
Net SMS Growth+330
CBC - RED 30TH TACOMA ▾
Revenue
Store Revenue
$356,448
+0.16% MoM
+6.4% YoY
Purchases
10,481
+1.4% MoM
+1.1% YoY
Customers
4,513
+12% MoM
+4.7% YoY
Known Customers
4,513
$356,448 · 10,481 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$34.01
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
821
+18% MoM
Revenue
$27,274
$33.22 AOV
Opted-In (Reachable)
675
82% capture rate
Unreachable
146
18% — no contact info
Opted-In (Email)
216
of 821 new customers
Critical Opt-In Rate (Email) -12% MoM
26%
First-time buyers with email
Opted-In (Text)
612
of 821 new customers
Critical Opt-In Rate (Text) +1.3% MoM
75%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
47
0.37% recovery rate
of 12,823 opted-in lost
Recovery Revenue
$4,729
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$1,735
REPURCHASES
$2,994
TOTAL RECOVERED
$4,729
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 30 | $1,131 | $37.70 | 65% |
| 180-359 days | 12 | $443 | $36.89 | 26% |
| 360+ days | 5 | $162 | $32.33 | 9.3% |
| Total | 47 | $1,735 | $36.92 | 100% |
All Time Revenue Recovered
$13,797
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| June 2026 | $4,729 | $1,735 | $2,994 | 63% |
| May 2026 | $3,984 | $1,833 | $2,151 | 54% |
| April 2026 | $3,315 | $2,093 | $1,222 | 37% |
| March 2026 | $1,770 | $1,421 | $349 | 20% |
| Total | $13,797 | $7,082 | $6,715 | 49% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 57 | 32% | $2,743 | $48.12 | 74 | $3,566 | 53% |
| 91-120 days | 32 | 18% | $1,226 | $38.32 | 104 | $545 | 8.1% |
| 121-180 days | 30 | 17% | $1,007 | $33.55 | 148 | $916 | 14% |
| 181-365 days | 40 | 23% | $1,363 | $34.08 | 257 | $1,151 | 17% |
| 365+ days | 18 | 10% | $744 | $41.32 | 517 | $538 | 8.0% |
| TOTAL | 177 | 100% | $7,082 | $40.01 | 178 | $6,715 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
23,027
Known customers with purchases
Total Reachable
16,212
70% reachable
Ghosts
6,815
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)5,361 23%
New Opt-Ins This Month66
Opt-Outs This Month38
Net List Growth+28
SMS List
Total SMS Opt-Ins (real customers)14,187 62%
New Opt-Ins This Month431
Opt-Outs This Month102
Net SMS Growth+329
CBC - GREEN 72ND TACOMA ▾
Revenue
Store Revenue
$513,787
+3.4% MoM
-0.38% YoY
Purchases
13,381
+4.0% MoM
+0.36% YoY
Customers
5,349
+18% MoM
+2.7% YoY
Known Customers
5,349
$513,787 · 13,381 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$38.40
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
600
+37% MoM
Revenue
$21,732
$36.22 AOV
Opted-In (Reachable)
458
76% capture rate
Unreachable
142
24% — no contact info
Opted-In (Email)
189
of 600 new customers
Critical Opt-In Rate (Email) -8.0% MoM
32%
First-time buyers with email
Opted-In (Text)
399
of 600 new customers
Critical Opt-In Rate (Text) -1.9% MoM
66%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
89
0.90% recovery rate
of 9,878 opted-in lost
Recovery Revenue
$7,912
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$3,316
REPURCHASES
$4,596
TOTAL RECOVERED
$7,912
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 64 | $2,253 | $35.20 | 68% |
| 180-359 days | 21 | $891 | $42.43 | 27% |
| 360+ days | 4 | $172 | $42.98 | 5.2% |
| Total | 89 | $3,316 | $37.26 | 100% |
All Time Revenue Recovered
$22,034
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| June 2026 | $7,912 | $3,316 | $4,596 | 58% |
| May 2026 | $6,052 | $2,966 | $3,086 | 51% |
| April 2026 | $5,227 | $3,051 | $2,176 | 42% |
| March 2026 | $2,843 | $2,465 | $377 | 13% |
| Total | $22,034 | $11,798 | $10,236 | 46% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 97 | 35% | $4,176 | $43.05 | 73 | $3,603 | 35% |
| 91-120 days | 56 | 20% | $2,627 | $46.92 | 104 | $3,431 | 34% |
| 121-180 days | 48 | 17% | $1,926 | $40.13 | 143 | $1,870 | 18% |
| 181-365 days | 63 | 23% | $2,568 | $40.77 | 245 | $1,088 | 11% |
| 365+ days | 13 | 4.7% | $500 | $38.46 | 573 | $244 | 2.4% |
| TOTAL | 277 | 100% | $11,798 | $42.59 | 154 | $10,236 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
19,802
Known customers with purchases
Total Reachable
13,543
68% reachable
Ghosts
6,259
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)6,717 34%
New Opt-Ins This Month63
Opt-Outs This Month57
Net List Growth+6
SMS List
Total SMS Opt-Ins (real customers)10,822 55%
New Opt-Ins This Month250
Opt-Outs This Month94
Net SMS Growth+156
CBC - BLACK TACOMA ▾
Revenue
Store Revenue
$920,197
-1.1% MoM
+0.78% YoY
Purchases
30,850
+0.18% MoM
+2.6% YoY
Customers
10,152
+13% MoM
+4.0% YoY
Known Customers
10,152
$920,197 · 30,850 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$29.83
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
1,110
+25% MoM
Revenue
$33,878
$30.52 AOV
Opted-In (Reachable)
847
76% capture rate
Unreachable
263
24% — no contact info
Opted-In (Email)
337
of 1,110 new customers
Critical Opt-In Rate (Email) -14% MoM
30%
First-time buyers with email
Opted-In (Text)
753
of 1,110 new customers
Critical Opt-In Rate (Text) -1.6% MoM
68%
First-time buyers with SMS
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
126
0.69% recovery rate
of 18,175 opted-in lost
Recovery Revenue
$13,708
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$4,091
REPURCHASES
$9,617
TOTAL RECOVERED
$13,708
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 97 | $3,292 | $33.94 | 80% |
| 180-359 days | 21 | $623 | $29.69 | 15% |
| 360+ days | 8 | $176 | $21.97 | 4.3% |
| Total | 126 | $4,091 | $32.47 | 100% |
All Time Revenue Recovered
$38,494
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| June 2026 | $13,708 | $4,091 | $9,617 | 70% |
| May 2026 | $11,169 | $4,292 | $6,877 | 62% |
| April 2026 | $9,457 | $4,707 | $4,750 | 50% |
| March 2026 | $4,160 | $3,773 | $387 | 9.3% |
| Total | $38,494 | $16,863 | $21,631 | 56% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 164 | 36% | $6,727 | $41.02 | 73 | $11,157 | 52% |
| 91-120 days | 97 | 21% | $3,308 | $34.10 | 104 | $4,216 | 20% |
| 121-180 days | 91 | 20% | $3,315 | $36.43 | 145 | $3,742 | 17% |
| 181-365 days | 84 | 18% | $2,649 | $31.53 | 257 | $2,121 | 9.8% |
| 365+ days | 23 | 5.0% | $864 | $37.58 | 565 | $395 | 1.8% |
| TOTAL | 459 | 100% | $16,863 | $36.74 | 152 | $21,631 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
37,934
Known customers with purchases
Total Reachable
26,001
69% reachable
Ghosts
11,933
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)13,311 35%
New Opt-Ins This Month163
Opt-Outs This Month104
Net List Growth+59
SMS List
Total SMS Opt-Ins (real customers)20,459 54%
New Opt-Ins This Month591
Opt-Outs This Month214
Net SMS Growth+377
Last Updated July 22, 2026 at 01:00 AM · PufCreativ Loyalty Intelligence Platform