September 2026
Retention Intelligence
Report
Report
Current
Wins
Engaged Customer AOV
$55.14
+4.1% vs store avg
Blast Campaign Revenue
$36,491
Total revenue from blast campaigns
Customers Kept Loyal
$29,645
from 300 customers kept loyal during September 2026
Furthest Customer Recovered
417 days
365+ day lapse bucket · 51 customers recovered in September 2026
Revenue
Store Revenue
$258,278
-26% MoM
Purchases
4,876
-24% MoM
Customers
2,343
-15% MoM
+20% YoY
Campaign-Engaged $37,055 (14%)
Organic $221,223 (86%)
Campaign-Engaged basis: conversions AIQ attributes to a campaign after the contact opened or clicked it
AOV Comparison
STOREWIDE
$52.97
ENGAGED CUSTOMERS
$55.14
+4.1% vs store avg
Monthly Revenue Trend
Store Revenue
Campaign-Attributed Revenue
* Trend line: campaign-attributed revenue — every conversion AIQ credits to a campaign, on every month shown. AIQ credits a conversion to a campaign only after the contact opened or clicked it, so the Campaign-Engaged figure above is the same measurement for the report month.
New Customer Intelligence
New Customers
356
-38% MoM
Revenue
$19,743
$55.46 AOV
Opted-In (Reachable)
91
26% capture rate
Unreachable
265
74% — no contact info
Opted-In (Email)
84
of 356 new customers this month, opted in this month
Critical Opt-In Rate (Email) -23% MoM
24%
First-time buyers with email
Opted-In (Text)
46
of 356 new customers this month, opted in this month
Critical Opt-In Rate (Text) +1.2% MoM
13%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
22
customers
$1,971
2 → 3
purchases
22
customers
$1,645
3 → 4
purchases
19
customers
$1,977
4 → 5
purchases
20
customers
$1,405
Kept Loyal
6+ purchases
300
customers
$29,645
Total
383
customers
$36,643
Churn Intelligence & Revenue Recovery
Total Lost Customers
6,749
60+ days lapsed
3,206 opted in
New Lost This Month
992
Newly crossed 60-day mark
508 opted in
Recovered This Month
51
1.6% recovery rate
of 3,206 opted-in lost
Recovery Revenue
$3,925
Campaign + repurchases
Lost Customer Buckets
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$2,397
REPURCHASES
$1,528
TOTAL RECOVERED
$3,925
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 47 | $2,003 | $42.61 | 84% |
| 180-359 days | 4 | $314 | $78.58 | 13% |
| 360+ days | 1 | $79 | $79.49 | 3.3% |
| Total | 52 | $2,397 | $46.09 | 100% |
All Time Revenue Recovered
$8,958
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| September 2026 | $3,925 | $2,397 | $1,528 | 39% |
| August 2026 | $1,763 | $753 | $1,010 | 57% |
| July 2026 | $2,150 | $825 | $1,325 | 62% |
| June 2026 | $1,120 | $1,030 | $90 | 8.0% |
| Total | $8,958 | $5,005 | $3,954 | 44% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 55 | 50% | $1,960 | $35.65 | 70 | $2,250 | 55% |
| 91-120 days | 23 | 21% | $1,073 | $46.66 | 105 | $1,399 | 34% |
| 121-180 days | 20 | 18% | $1,130 | $56.48 | 145 | $309 | 7.5% |
| 181-365 days | 10 | 9.2% | $607 | $60.71 | 255 | $150 | 3.7% |
| 365+ days | 1 | 0.90% | $79 | $79.49 | 417 | $0 | 0.00% |
| TOTAL | 109 | 100% | $4,850 | $44.50 | 112 | $4,108 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
10,536
Known customers with purchases
Total Reachable
5,231
50% reachable
Ghosts
5,305
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,114 30%
New Opt-Ins This Month97
Opt-Outs This Month8
Net List Growth+89
SMS List
Total SMS Opt-Ins (real customers)4,065 39%
New Opt-Ins This Month104
Opt-Outs This Month54
Net SMS Growth+50
Channel Mix
Campaigns
Campaign Performance — September 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 16,902 | $29,988 | -45% | 526 | $57.01 | 30% | 2.4% | 3.1% | 0.05% |
| Weekly Lost | 6,576 | $5,354 | +489% | 92 | $58.20 | 26% | — | 1.4% | 0.03% |
| Other | 67,389 | $1,148 | -83% | 31 | $37.03 | 2.0% | 12% | 0.05% | 0.16% |
| Total | 90,867 | $36,491 | 649 | $56.23 | 7.3% | 3.6% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime totals could not be reconstructed as of 2026-09-30 — cumulative to the render date; no strict snapshot exists for them at all.
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 720 | $810 | 18 | $44.98 | 39% | — | 2.5% | Jun 2026 |
| After First Purchase | 2 | 554 | $456 | 6 | $75.98 | 35% | — | 1.1% | Jul 2026 |
| After X Purchase | 3 | 572 | $1,068 | 18 | $59.32 | 37% | — | 3.1% | Jul 2026 |
| Birthday | 1 | 682 | $1,796 | 50 | $35.91 | 40% | 0.00% | 7.3% | Jun 2026 |
| Total | 7 | 2,528 | $4,129 | 92 | $44.88 | 38% | 0.00% | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Last Updated September 25, 2026 at 11:38 PM · PufCreativ Loyalty Intelligence Platform