Mar 2026Apr 2026May 2026Jun 2026
March 2026
Retention Intelligence
Report
Kaleafa
Wins
Engaged Customer AOV
$42.39
+36.8% vs store avg
Blast Campaign Revenue
$44,930
Total revenue from blast campaigns
Customers Kept Loyal
$51,409
from 740 customers kept loyal during March 2026
Revenue
Store Revenue
$2.1M
+5.8% MoM -17% YoY
Purchases
68,776
+8.6% MoM -8.0% YoY
Customers
25,196
+4.3% MoM -8.1% YoY
Campaign-Engaged $55,912 (2.6%) Organic $2.1M (97%)
AOV Comparison
STOREWIDE
$30.99
ENGAGED CUSTOMERS
$42.39
+36.8% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $733,065 $1.5M $2.2M $2.9M Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Mar '26 $2.1M $56,098
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
3,582
+8.4% MoM
Revenue
$110,254
$30.78 AOV
Opted-In (Reachable)
505
14% capture rate
Unreachable
3,077
86% — no contact info
Opted-In (Email)
368
of 3,582 new customers
Critical Opt-In Rate (Email)
10%
First-time buyers with email
Opted-In (Text)
158
of 3,582 new customers
Critical Opt-In Rate (Text)
4.4%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
33
customers
$1,276
2 → 3
purchases
18
customers
$840
3 → 4
purchases
14
customers
$505
4 → 5
purchases
21
customers
$886
Kept Loyal
6+ purchases
740
customers
$51,409
Total
 
826
customers
$54,916
Churn Intelligence & Revenue Recovery
Total Lost Customers
133,149
60+ days lapsed
11,243 opted in
New Lost This Month
7,410
Newly crossed 60-day mark
1,310 opted in
Recovered This Month
52
0.46% recovery rate
of 11,243 opted-in lost
Recovery Revenue
$1,737
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
4,586
863 opted in
Saved by Campaign
39
Save Rate
4.3%
Lost Customer Pipeline
60–179 Days Lost
28,373
4,511 opted in
180–359 Days Lost
37,261
3,682 opted in
360+ Days Lost
67,515
3,050 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
6,048
Recovered
375
Revenue
$16,544
Win-Back Revenue Recovery
CAMPAIGN REV
$1,562
REPURCHASES
$176
TOTAL RECOVERED
$1,737
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days43$1,375$31.9888%
180-359 days6$114$18.957.3%
360+ days3$73$24.344.7%
Total52$1,562$30.04100%
All Time Revenue Recovered
$1,737
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
March 2026 $1,737 $1,562 $176 10%
Total $1,737 $1,562 $176 10%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 25 48% $775 $30.98 75 $50 29%
91-120 days 12 23% $378 $31.50 100 $123 70%
121-180 days 6 12% $223 $37.09 145 $0 0.00%
181-365 days 6 12% $114 $18.95 231 $3 1.5%
365+ days 3 5.8% $73 $24.34 466 $0 0.00%
TOTAL 52 100% $1,562 $30.04 129 $176 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
168,279
Known customers with purchases
Total Reachable
20,353
12% reachable
Ghosts
147,926
No email or SMS on file
Influence Rate
—
Current-snapshot metric — n/a for past months
Email List
Total Email Opt-Ins (real customers)11,031 6.6%
New Opt-Ins This Month456
Opt-Outs This Month125
Net List Growth+331
SMS List
Total SMS Opt-Ins (real customers)12,437 7.4%
New Opt-Ins This Month305
Opt-Outs This Month59
Net SMS Growth+246
Channel Mix
Email Only
7,916
39%
SMS Only
9,322
46%
Email + SMS
3,115
15%
Campaigns
Campaign Performance — March 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Active 17,467 $43,004 — 993 $43.31 31% 24% 5.7% 0.36%
Weekly Lost 20,659 $1,926 — 64 $30.09 27% — 0.31% 0.22%
Total 38,126 $44,930 1,057 $42.51 29% 24%
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Welcome 1 2,161 $1,013 39 $25.98 35% 0.00% 1.8% Mar 2026
Winback Funnel 6 72,560 $12,025 305 $39.42 32% — 0.42% Apr 2026
After First Purchase 2 1,478 $373 18 $20.74 33% — 1.2% Jun 2026
After X Purchase 6 37,599 $8,500 255 $33.33 32% — 0.68% May 2026
Abandoned Cart 4 5,974 $13,611 310 $43.91 34% — 5.2% Mar 2026
Birthday 2 2,275 $3,030 84 $36.07 41% — 3.7% Mar 2026
Total 21 122,047 $38,552 1,011 $38.13 32% 0.00%
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

OREGON ▾
Revenue
Store Revenue
$1.5M
+7.3% MoM -12% YoY
Purchases
46,432
+9.2% MoM -6.0% YoY
Customers
16,846
+4.3% MoM -8.2% YoY
Known Customers
16,846
$1.5M · 46,432 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$33.35
Monthly Revenue Trend
Store Revenue
$0 $493,348 $986,697 $1.5M $2.0M Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Mar '26 $1.5M
New Customer Intelligence
New Customers
2,251
+11% MoM
Revenue
$74,761
$33.21 AOV
Opted-In (Reachable)
317
14% capture rate
Unreachable
1,934
86% — no contact info
Opted-In (Email)
201
of 2,251 new customers
Critical Opt-In Rate (Email)
8.9%
First-time buyers with email
Opted-In (Text)
135
of 2,251 new customers
Critical Opt-In Rate (Text)
6.0%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
18
customers
$968
2 → 3
purchases
11
customers
$584
3 → 4
purchases
6
customers
$288
4 → 5
purchases
15
customers
$683
Kept Loyal
6+ purchases
607
customers
$44,029
Total
 
657
customers
$46,552
Churn Intelligence & Revenue Recovery
Total Lost Customers
70,166
60+ days lapsed
7,135 opted in
New Lost This Month
3,671
Newly crossed 60-day mark
682 opted in
Recovered This Month
36
0.50% recovery rate
of 7,135 opted-in lost
Recovery Revenue
$1,294
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
2,025
391 opted in
Saved by Campaign
28
Save Rate
6.7%
Lost Customer Pipeline
60–179 Days Lost
15,755
2,650 opted in
180–359 Days Lost
22,798
2,453 opted in
360+ Days Lost
31,613
2,032 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
760
Recovered
278
Revenue
$13,378
Win-Back Revenue Recovery
CAMPAIGN REV
$1,241
REPURCHASES
$53
TOTAL RECOVERED
$1,294
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days27$1,054$39.0485%
180-359 days6$114$18.959.2%
360+ days3$73$24.345.9%
Total36$1,241$34.47100%
All Time Revenue Recovered
$1,294
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
March 2026 $1,294 $1,241 $53 4.1%
Total $1,294 $1,241 $53 4.1%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 18 50% $668 $37.14 75 $50 95%
91-120 days 3 8.3% $163 $54.41 94 $0 0.00%
121-180 days 6 17% $223 $37.09 145 $0 0.00%
181-365 days 6 17% $114 $18.95 231 $3 5.1%
365+ days 3 8.3% $73 $24.34 466 $0 0.00%
TOTAL 36 100% $1,241 $34.47 147 $53 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
105,361
Known customers with purchases
Total Reachable
16,457
16% reachable
Ghosts
88,904
No email or SMS on file
Influence Rate
4.0%
Customers who opened any campaign
Email List
Total Email Opt-Ins (real customers)8,129 7.7%
New Opt-Ins This Month238
Opt-Outs This Month71
Net List Growth+167
SMS List
Total SMS Opt-Ins (real customers)10,699 10%
New Opt-Ins This Month261
Opt-Outs This Month50
Net SMS Growth+211
WASHINGTON ▾
Revenue
Store Revenue
$593,849
+4.8% MoM -28% YoY
Purchases
22,253
+9.5% MoM -12% YoY
Customers
8,722
+5.1% MoM -5.5% YoY
Known Customers
8,722
$593,849 · 22,253 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$26.69
Monthly Revenue Trend
Store Revenue
$0 $239,717 $479,434 $719,151 $958,868 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Mar '26 $593,849
New Customer Intelligence
New Customers
1,363
+4.8% MoM
Revenue
$36,488
$26.77 AOV
Opted-In (Reachable)
188
14% capture rate
Unreachable
1,175
86% — no contact info
Opted-In (Email)
167
of 1,363 new customers
Critical Opt-In Rate (Email)
12%
First-time buyers with email
Opted-In (Text)
23
of 1,363 new customers
Critical Opt-In Rate (Text)
1.7%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
15
customers
$308
2 → 3
purchases
7
customers
$257
3 → 4
purchases
8
customers
$217
4 → 5
purchases
6
customers
$203
Kept Loyal
6+ purchases
138
customers
$7,537
Total
 
174
customers
$8,521
Churn Intelligence & Revenue Recovery
Total Lost Customers
56,288
60+ days lapsed
2,822 opted in
New Lost This Month
2,237
Newly crossed 60-day mark
282 opted in
Recovered This Month
16
0.57% recovery rate
of 2,822 opted-in lost
Recovery Revenue
$444
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,239
150 opted in
Saved by Campaign
11
Save Rate
6.8%
Lost Customer Pipeline
60–179 Days Lost
8,705
1,019 opted in
180–359 Days Lost
12,811
923 opted in
360+ Days Lost
34,772
880 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
268
Recovered
95
Revenue
$3,036
Win-Back Revenue Recovery
CAMPAIGN REV
$321
REPURCHASES
$123
TOTAL RECOVERED
$444
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days16$321$20.06100%
Total16$321$20.06100%
All Time Revenue Recovered
$444
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
March 2026 $444 $321 $123 28%
Total $444 $321 $123 28%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 7 44% $106 $15.16 75 $0 0.00%
91-120 days 9 56% $215 $23.86 101 $123 100%
TOTAL 16 100% $321 $20.06 90 $123 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
75,515
Known customers with purchases
Total Reachable
6,161
8.2% reachable
Ghosts
69,354
No email or SMS on file
Influence Rate
2.7%
Customers who opened any campaign
Email List
Total Email Opt-Ins (real customers)4,543 6.0%
New Opt-Ins This Month197
Opt-Outs This Month53
Net List Growth+144
SMS List
Total SMS Opt-Ins (real customers)2,625 3.5%
New Opt-Ins This Month44
Opt-Outs This Month9
Net SMS Growth+35
Last Updated July 14, 2026 at 09:21 AM · PufCreativ Loyalty Intelligence Platform