Mar 2026Apr 2026May 2026Jun 2026
May 2026
Retention Intelligence
Report
Kaleafa
Wins
Engaged Customer AOV
$35.48
+16.9% vs store avg
Blast Campaign Revenue
$133,175
Total revenue from blast campaigns
Customers Kept Loyal
$73,720
from 1,101 customers kept loyal during May 2026
Revenue
Store Revenue
$2.1M
+0.21% MoM -12% YoY
Purchases
70,051
+3.6% MoM -7.1% YoY
Customers
25,351
+0.99% MoM -8.8% YoY
Campaign-Engaged $140,916 (6.6%) Organic $2.0M (93%)
AOV Comparison
STOREWIDE
$30.34
ENGAGED CUSTOMERS
$35.48
+16.9% vs store avg
Monthly Revenue Trend
Store Revenue Engaged Revenue
$0 $733,065 $1.5M $2.2M $2.9M Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $2.1M $140,916
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
3,713
+7.1% MoM
Revenue
$110,239
$29.69 AOV
Opted-In (Reachable)
470
13% capture rate
Unreachable
3,243
87% — no contact info
Opted-In (Email)
443
of 3,713 new customers
Critical Opt-In Rate (Email)
12%
First-time buyers with email
Opted-In (Text)
42
of 3,713 new customers
Critical Opt-In Rate (Text)
1.1%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
32
customers
$1,114
2 → 3
purchases
32
customers
$1,423
3 → 4
purchases
27
customers
$983
4 → 5
purchases
16
customers
$818
Kept Loyal
6+ purchases
1,101
customers
$73,720
Total
 
1,208
customers
$78,057
Churn Intelligence & Revenue Recovery
Total Lost Customers
140,013
60+ days lapsed
12,031 opted in
New Lost This Month
7,467
Newly crossed 60-day mark
1,245 opted in
Recovered This Month
111
0.92% recovery rate
of 12,031 opted-in lost
Recovery Revenue
$9,103
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
4,322
779 opted in
Saved by Campaign
45
Save Rate
5.5%
Lost Customer Pipeline
60–179 Days Lost
26,088
4,104 opted in
180–359 Days Lost
36,951
4,106 opted in
360+ Days Lost
76,974
3,821 opted in
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
1,911
Recovered
79
Revenue
$3,502
Win-Back Revenue Recovery
CAMPAIGN REV
$3,678
REPURCHASES
$5,424
TOTAL RECOVERED
$9,103
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days83$2,758$33.2375%
180-359 days24$725$30.2220%
360+ days8$195$24.415.3%
Total115$3,678$31.99100%
All Time Revenue Recovered
$17,280
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Campaign Revenue Past Cohort Repurchases Repurchase Share
May 2026 $9,103 $3,678 $5,424 60%
April 2026 $6,440 $4,252 $2,188 34%
March 2026 $1,737 $1,562 $176 10%
Total $17,280 $9,492 $7,788 45%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 114 42% $3,992 $35.02 75 $4,119 53%
91-120 days 40 15% $1,532 $38.31 103 $1,403 18%
121-180 days 53 19% $2,122 $40.04 145 $1,242 16%
181-365 days 49 18% $1,356 $27.67 249 $613 7.8%
365+ days 17 6.2% $451 $26.52 519 $451 5.8%
TOTAL 273 100% $9,452 $34.62 151 $7,828 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
175,493
Known customers with purchases
Total Reachable
20,632
12% reachable
Ghosts
154,861
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)11,661 6.6%
New Opt-Ins This Month553
Opt-Outs This Month227
Net List Growth+326
SMS List
Total SMS Opt-Ins (real customers)11,994 6.8%
New Opt-Ins This Month21
Opt-Outs This Month417
Net SMS Growth-396
Channel Mix
Email Only
8,638
42%
SMS Only
8,971
43%
Email + SMS
3,023
15%
Campaigns
Campaign Performance — May 2026
Strategy Sends Revenue MoM Conversions AOV Email Open SMS Open Conv Rate Unsub Rate
Active 59,647 $125,592 -12% 3,554 $35.34 43% 6.8% 6.0% 0.76%
Weekly Lost 28,847 $3,582 -19% 119 $30.10 46% — 0.41% 0.26%
Other 3,301 $4,001 -41% 106 $37.74 25% — 3.2% 0.15%
Total 91,795 $133,175 3,779 $35.24 44% 6.8%
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
Funnel Campaigns Sends Revenue Conversions AOV Email Open * SMS Open * Conv Rate Active Since
Welcome 1 1,081 $673 22 $30.60 35% 0.00% 2.0% Mar 2026
After First Purchase 2 720 $595 15 $39.67 19% — 2.1% Mar 2026
Abandoned Cart 4 1,911 $3,502 79 $44.33 34% — 4.1% Mar 2026
Birthday 2 1,133 $1,178 34 $34.64 41% — 3.0% Mar 2026
Total 9 4,845 $5,948 150 $39.65 35% 0.00%
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

OREGON ▾
Revenue
Store Revenue
$1.5M
-0.93% MoM -11% YoY
Purchases
46,920
+2.7% MoM -6.9% YoY
Customers
17,003
-0.01% MoM -9.2% YoY
Known Customers
17,003
$1.5M · 46,920 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$32.62
Monthly Revenue Trend
Store Revenue
$0 $493,348 $986,697 $1.5M $2.0M Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $1.5M
New Customer Intelligence
New Customers
2,325
+7.1% MoM
Revenue
$73,407
$31.57 AOV
Opted-In (Reachable)
271
12% capture rate
Unreachable
2,054
88% — no contact info
Opted-In (Email)
271
of 2,325 new customers
Critical Opt-In Rate (Email)
12%
First-time buyers with email
Opted-In (Text)
2
of 2,325 new customers
Critical Opt-In Rate (Text)
0.09%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
24
customers
$1,051
2 → 3
purchases
37
customers
$1,923
3 → 4
purchases
30
customers
$1,439
4 → 5
purchases
21
customers
$1,074
Kept Loyal
6+ purchases
1,201
customers
$108,452
Total
 
1,313
customers
$113,937
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
75
0.82% recovery rate
of 9,092 opted-in lost
Recovery Revenue
$7,178
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
3,207
783 opted in
Saved by Campaign
29
Save Rate
3.6%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
760
Recovered
286
Revenue
$13,666
Win-Back Revenue Recovery
CAMPAIGN REV
$2,775
REPURCHASES
$4,403
TOTAL RECOVERED
$7,178
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days58$2,153$37.1178%
180-359 days12$480$39.9717%
360+ days5$143$28.545.1%
Total75$2,775$37.00100%
All Time Revenue Recovered
$13,565
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
May 2026 $7,178 $2,775 $4,403 61%
April 2026 $5,093 $3,510 $1,584 31%
March 2026 $1,294 $1,241 $53 4.1%
Total $13,565 $7,526 $6,039 45%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 86 44% $3,234 $37.61 75 $3,412 56%
91-120 days 25 13% $1,197 $47.90 104 $800 13%
121-180 days 42 22% $1,848 $43.99 146 $949 16%
181-365 days 29 15% $862 $29.71 243 $483 8.0%
365+ days 12 6.2% $385 $32.07 509 $396 6.6%
TOTAL 194 100% $7,526 $38.79 146 $6,039 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
105,361
Known customers with purchases
Total Reachable
16,496
16% reachable
Ghosts
88,865
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)8,147 7.7%
New Opt-Ins This Month284
Opt-Outs This Month160
Net List Growth+124
SMS List
Total SMS Opt-Ins (real customers)10,727 10%
New Opt-Ins This Month10
Opt-Outs This Month379
Net SMS Growth-369
WASHINGTON ▾
Revenue
Store Revenue
$610,610
+5.5% MoM -12% YoY
Purchases
23,441
+7.3% MoM -6.1% YoY
Customers
8,821
+3.0% MoM -4.7% YoY
Known Customers
8,821
$610,610 · 23,441 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$26.05
Monthly Revenue Trend
Store Revenue
$0 $239,717 $479,434 $719,151 $958,868 Aug '24 Nov '24 Feb '25 May '25 Aug '25 Nov '25 Feb '26 May '26 $610,610
New Customer Intelligence
New Customers
1,434
+8.2% MoM
Revenue
$38,166
$26.62 AOV
Opted-In (Reachable)
214
15% capture rate
Unreachable
1,220
85% — no contact info
Opted-In (Email)
214
of 1,434 new customers
Critical Opt-In Rate (Email)
15%
First-time buyers with email
Opted-In (Text)
3
of 1,434 new customers
Critical Opt-In Rate (Text)
0.21%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
23
customers
$680
2 → 3
purchases
14
customers
$491
3 → 4
purchases
13
customers
$404
4 → 5
purchases
11
customers
$617
Kept Loyal
6+ purchases
289
customers
$22,811
Total
 
350
customers
$25,003
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
36
1.00% recovery rate
of 3,602 opted-in lost
Recovery Revenue
$1,925
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
At-Risk Customers
1,801
293 opted in
Saved by Campaign
16
Save Rate
5.2%
Lost Customer Pipeline
60–179 Days Lost
—
180–359 Days Lost
—
360+ Days Lost
—
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Carts Abandoned
268
Recovered
98
Revenue
$3,154
Win-Back Revenue Recovery
CAMPAIGN REV
$845
REPURCHASES
$1,080
TOTAL RECOVERED
$1,925
Recovery by Lapse Timeframe
TimeframeCustomersRevenueAOV% Rev
60-179 days23$563$24.4767%
180-359 days11$239$21.7428%
360+ days2$43$21.485.1%
Total36$845$23.47100%
All Time Revenue Recovered
$3,716
Revenue Recovery — Past Months
(last 6 months only)
Month Revenue Recovered Initial Winbacks Past Cohort Repurchases Repurchase Share
May 2026 $1,925 $845 $1,080 56%
April 2026 $1,347 $761 $586 44%
March 2026 $444 $321 $123 28%
Total $3,716 $1,927 $1,789 48%
Revenue Recovery — All Time by Timeframe
Bucket Customers % Revenue Recovered AOV Avg Days Lost Repurchase Value %
60-90 days 28 35% $758 $27.06 74 $708 40%
91-120 days 15 19% $335 $22.32 101 $603 34%
121-180 days 11 14% $274 $24.94 140 $293 16%
181-365 days 20 25% $494 $24.70 258 $130 7.3%
365+ days 5 6.3% $66 $13.20 541 $56 3.1%
TOTAL 79 100% $1,927 $24.39 165 $1,789 100%
List Health & Subscriber Intelligence
Total Customers (All-Time)
75,515
Known customers with purchases
Total Reachable
6,181
8.2% reachable
Ghosts
69,334
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)4,551 6.0%
New Opt-Ins This Month249
Opt-Outs This Month67
Net List Growth+182
SMS List
Total SMS Opt-Ins (real customers)2,643 3.5%
New Opt-Ins This Month11
Opt-Outs This Month38
Net SMS Growth-27
Last Updated July 19, 2026 at 04:29 AM · PufCreativ Loyalty Intelligence Platform