April 2026
Retention Intelligence
Report
Report
Kaleafa
Wins
Engaged Customer AOV
$40.07
+27.7% vs store avg
Blast Campaign Revenue
$147,583
Total revenue from blast campaigns
Customers Kept Loyal
$141,477
from 1,764 customers kept loyal during April 2026
Revenue
Store Revenue
$2.1M
-0.48% MoM
-11% YoY
Purchases
67,593
-1.7% MoM
-6.7% YoY
Customers
25,102
-0.37% MoM
-7.8% YoY
Campaign-Engaged $152,733 (7.2%)
Organic $2.0M (93%)
AOV Comparison
STOREWIDE
$31.38
ENGAGED CUSTOMERS
$40.07
+27.7% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
3,465
-3.3% MoM
Revenue
$105,475
$30.44 AOV
Opted-In (Reachable)
501
14% capture rate
Unreachable
2,964
86% — no contact info
Opted-In (Email)
396
of 3,465 new customers
Critical Opt-In Rate (Email)
11%
First-time buyers with email
Opted-In (Text)
147
of 3,465 new customers
Critical Opt-In Rate (Text)
4.2%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
59
customers
$3,442
2 → 3
purchases
47
customers
$2,049
3 → 4
purchases
44
customers
$3,029
4 → 5
purchases
25
customers
$1,347
Kept Loyal
6+ purchases
1,764
customers
$141,477
Total
1,939
customers
$151,344
Churn Intelligence & Revenue Recovery
Total Lost Customers
136,618
60+ days lapsed
11,635 opted in
New Lost This Month
7,399
Newly crossed 60-day mark
1,265 opted in
Recovered This Month
104
0.89% recovery rate
of 11,635 opted-in lost
Recovery Revenue
$6,440
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$4,252
REPURCHASES
$2,188
TOTAL RECOVERED
$6,440
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 84 | $3,526 | $41.98 | 83% |
| 180-359 days | 20 | $531 | $26.56 | 12% |
| 360+ days | 7 | $194 | $27.78 | 4.6% |
| Total | 111 | $4,252 | $38.31 | 100% |
All Time Revenue Recovered
$8,178
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| April 2026 | $6,440 | $4,252 | $2,188 | 34% |
| March 2026 | $1,737 | $1,562 | $176 | 10% |
| Total | $8,178 | $5,814 | $2,364 | 29% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 70 | 43% | $2,610 | $37.29 | 75 | $1,223 | 52% |
| 91-120 days | 25 | 15% | $939 | $37.56 | 103 | $559 | 24% |
| 121-180 days | 31 | 19% | $1,371 | $44.23 | 146 | $436 | 19% |
| 181-365 days | 26 | 16% | $645 | $24.80 | 239 | $85 | 3.6% |
| 365+ days | 10 | 6.2% | $267 | $26.75 | 506 | $42 | 1.8% |
| TOTAL | 162 | 100% | $5,833 | $36.00 | 145 | $2,345 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
171,767
Known customers with purchases
Total Reachable
20,588
12% reachable
Ghosts
151,179
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)11,361 6.6%
New Opt-Ins This Month498
Opt-Outs This Month154
Net List Growth+344
SMS List
Total SMS Opt-Ins (real customers)12,359 7.2%
New Opt-Ins This Month362
Opt-Outs This Month460
Net SMS Growth-98
Channel Mix
Campaigns
Campaign Performance — April 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 50,873 | $142,180 | +231% | 3,538 | $40.19 | 33% | 13% | 7.0% | 0.94% |
| Weekly Lost | 36,622 | $4,414 | +129% | 122 | $36.18 | 28% | — | 0.33% | 0.20% |
| Other | 2,120 | $989 | -91% | 28 | $35.32 | 29% | — | 1.3% | 0.19% |
| Total | 89,615 | $147,583 | 3,688 | $40.02 | 31% | 13% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| After First Purchase | 2 | 720 | $595 | 15 | $39.67 | 33% | — | 2.1% | Mar 2026 |
| Abandoned Cart | 4 | 6,470 | $13,611 | 310 | $43.91 | 34% | — | 4.8% | Mar 2026 |
| Birthday | 2 | 2,375 | $3,030 | 84 | $36.07 | 41% | — | 3.5% | Mar 2026 |
| Total | 8 | 9,565 | $17,236 | 409 | $42.14 | 35% | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
OREGON ▾
Revenue
Store Revenue
$1.5M
-0.20% MoM
-6.1% YoY
Purchases
45,696
-1.6% MoM
-5.1% YoY
Customers
17,005
+0.94% MoM
-7.5% YoY
Known Customers
17,005
$1.5M · 45,696 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$33.81
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
2,171
-3.6% MoM
Revenue
$71,564
$32.96 AOV
Opted-In (Reachable)
319
15% capture rate
Unreachable
1,852
85% — no contact info
Opted-In (Email)
248
of 2,171 new customers
Critical Opt-In Rate (Email)
11%
First-time buyers with email
Opted-In (Text)
100
of 2,171 new customers
Critical Opt-In Rate (Text)
4.6%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
39
customers
$2,472
2 → 3
purchases
34
customers
$1,537
3 → 4
purchases
30
customers
$2,363
4 → 5
purchases
16
customers
$883
Kept Loyal
6+ purchases
1,494
customers
$123,610
Total
1,613
customers
$130,864
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
78
0.98% recovery rate
of 7,964 opted-in lost
Recovery Revenue
$5,093
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$3,510
REPURCHASES
$1,584
TOTAL RECOVERED
$5,093
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 63 | $3,028 | $48.06 | 86% |
| 180-359 days | 11 | $298 | $27.05 | 8.5% |
| 360+ days | 4 | $185 | $46.16 | 5.3% |
| Total | 78 | $3,510 | $45.00 | 100% |
All Time Revenue Recovered
$6,387
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| April 2026 | $5,093 | $3,510 | $1,584 | 31% |
| March 2026 | $1,294 | $1,241 | $53 | 4.1% |
| Total | $6,387 | $4,751 | $1,636 | 26% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 55 | 46% | $2,193 | $39.88 | 75 | $948 | 58% |
| 91-120 days | 14 | 12% | $694 | $49.56 | 104 | $215 | 13% |
| 121-180 days | 26 | 22% | $1,229 | $47.27 | 146 | $367 | 22% |
| 181-365 days | 17 | 14% | $390 | $22.94 | 229 | $65 | 4.0% |
| 365+ days | 7 | 5.9% | $244 | $34.92 | 517 | $42 | 2.6% |
| TOTAL | 119 | 100% | $4,751 | $39.92 | 142 | $1,636 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
105,361
Known customers with purchases
Total Reachable
16,496
16% reachable
Ghosts
88,865
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)8,147 7.7%
New Opt-Ins This Month286
Opt-Outs This Month104
Net List Growth+182
SMS List
Total SMS Opt-Ins (real customers)10,727 10%
New Opt-Ins This Month301
Opt-Outs This Month423
Net SMS Growth-122
WASHINGTON ▾
Revenue
Store Revenue
$578,945
-2.5% MoM
-20% YoY
Purchases
21,841
-1.9% MoM
-10% YoY
Customers
8,564
-1.8% MoM
-5.2% YoY
Known Customers
8,564
$578,945 · 21,841 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$26.51
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
1,325
-2.8% MoM
Revenue
$34,889
$26.33 AOV
Opted-In (Reachable)
210
16% capture rate
Unreachable
1,115
84% — no contact info
Opted-In (Email)
185
of 1,325 new customers
Critical Opt-In Rate (Email)
14%
First-time buyers with email
Opted-In (Text)
35
of 1,325 new customers
Critical Opt-In Rate (Text)
2.6%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
20
customers
$971
2 → 3
purchases
13
customers
$511
3 → 4
purchases
14
customers
$666
4 → 5
purchases
9
customers
$465
Kept Loyal
6+ purchases
284
customers
$18,440
Total
340
customers
$21,053
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
26
0.82% recovery rate
of 3,164 opted-in lost
Recovery Revenue
$1,347
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$761
REPURCHASES
$586
TOTAL RECOVERED
$1,347
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 14 | $475 | $33.95 | 62% |
| 180-359 days | 9 | $262 | $29.11 | 34% |
| 360+ days | 3 | $24 | $7.90 | 3.1% |
| Total | 26 | $761 | $29.27 | 100% |
All Time Revenue Recovered
$1,791
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| April 2026 | $1,347 | $761 | $586 | 44% |
| March 2026 | $444 | $321 | $123 | 28% |
| Total | $1,791 | $1,082 | $709 | 40% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 15 | 35% | $417 | $27.79 | 74 | $275 | 39% |
| 91-120 days | 11 | 26% | $245 | $22.27 | 101 | $344 | 49% |
| 121-180 days | 5 | 12% | $142 | $28.43 | 141 | $69 | 9.7% |
| 181-365 days | 9 | 21% | $255 | $28.32 | 257 | $20 | 2.8% |
| 365+ days | 3 | 7.0% | $23 | $7.68 | 481 | $0 | 0.00% |
| TOTAL | 43 | 100% | $1,082 | $25.16 | 155 | $709 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
75,515
Known customers with purchases
Total Reachable
6,181
8.2% reachable
Ghosts
69,334
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)4,551 6.0%
New Opt-Ins This Month203
Opt-Outs This Month48
Net List Growth+155
SMS List
Total SMS Opt-Ins (real customers)2,643 3.5%
New Opt-Ins This Month59
Opt-Outs This Month37
Net SMS Growth+22
Last Updated July 19, 2026 at 06:07 PM · PufCreativ Loyalty Intelligence Platform