Kaleafa — Retention Intelligence Report

Mar 2026 Apr 2026 May 2026Jun 2026

Wins

Engaged Customer AOV

$36.34

+19.6% vs store avg

Blast Campaign Revenue

$102,796

Total revenue from blast campaigns

Customers Kept Loyal

$23,901

from 319 customers kept loyal during June 2026

Revenue

Store Revenue

$2.0M

-4.2% MoM -12% YoY

Purchases

67,007

-4.3% MoM -7.3% YoY

Customers

24,946

-1.6% MoM -9.8% YoY

Campaign-Engaged $133,064 (6.5%) Organic $1.9M (93%)

AOV Comparison

STOREWIDE

$30.39

ENGAGED CUSTOMERS

$36.34

+19.6% vs store avg

Monthly Revenue Trend

Store Revenue Engaged Revenue

* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.

New Customer Intelligence

New Customers

3,603

-2.9% MoM

Revenue

$110,108

$30.56 AOV

Opted-In (Reachable)

519

14% capture rate

Unreachable

3,084

86% — no contact info

Opted-In (Email)

467

of 3,603 new customers

Critical Opt-In Rate (Email) -5.7% MoM

12%

First-time buyers with email

Opted-In (Text)

of 3,603 new customers

Critical Opt-In Rate (Text) +1765% MoM

2.5%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

customers

$552

2 → 3

purchases

customers

$653

3 → 4

purchases

customers

$590

4 → 5

purchases

customers

$458

Kept Loyal

6+ purchases

319

customers

$23,901

Total

364

customers

$26,155

Churn Intelligence & Revenue Recovery

Total Lost Customers

143,691

60+ days lapsed

12,495 opted in

New Lost This Month

7,647

Newly crossed 60-day mark

1,351 opted in

Recovered This Month

170

1.4% recovery rate

of 12,495 opted-in lost

Recovery Revenue

$15,062

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

4,486

758 opted in

Saved by Campaign

Save Rate

7.3%

Lost Customer Pipeline

60–179 Days Lost

25,603

4,100 opted in

180–359 Days Lost

35,705

4,201 opted in

360+ Days Lost

82,383

4,194 opted in

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

4,958

Recovered

313

Revenue

$13,890

Win-Back Revenue Recovery

CAMPAIGN REV

$6,743

REPURCHASES

$8,319

TOTAL RECOVERED

$15,062

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	124	$4,573	$36.88	68%
180-359 days	33	$1,530	$46.37	23%
360+ days	21	$639	$30.45	9.5%
Total	178	$6,743	$37.88	100%

All Time Revenue Recovered

$32,342

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Campaign Revenue	Past Cohort Repurchases	Repurchase Share
June 2026	$15,062	$6,743	$8,319	55%
May 2026	$9,103	$3,678	$5,424	60%
April 2026	$6,440	$4,252	$2,188	34%
March 2026	$1,737	$1,562	$176	10%
Total	$32,342	$16,235	$16,107	50%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	166	38%	$6,109	$36.80	74	$7,930	48%
91-120 days	69	16%	$2,665	$38.63	103	$2,345	14%
121-180 days	84	19%	$3,157	$37.58	147	$2,806	17%
181-365 days	82	19%	$2,886	$35.20	250	$1,941	12%
365+ days	35	8.0%	$1,045	$29.85	510	$1,459	8.9%
TOTAL	436	100%	$15,862	$36.38	161	$16,480	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

179,209

Known customers with purchases

Total Reachable

20,971

12% reachable

Ghosts

158,238

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)11,862 6.6%

New Opt-Ins This Month526

Opt-Outs This Month343

Net List Growth+183

SMS List

Total SMS Opt-Ins (real customers)12,131 6.8%

New Opt-Ins This Month277

Opt-Outs This Month443

Net SMS Growth-166

Channel Mix

Email Only

8,840

42%

SMS Only

9,109

43%

Email + SMS

3,022

14%

Campaigns

Campaign Performance — June 2026

Strategy	Sends	Revenue	MoM	Conversions	AOV	Email Open	SMS Open	Conv Rate	Unsub Rate
Active	36,834	$85,284	-32%	2,389	$35.70	45%	7.1%	6.5%	0.45%
Weekly Lost	22,429	$3,340	-6.8%	102	$32.74	57%	—	0.45%	0.18%
Other	14,394	$14,173	+24%	392	$36.16	29%	11%	2.7%	0.39%
Total	73,657	$102,796		2,883	$35.66	46%	7.6%

Funnels — Automated & Recurring Campaigns (Lifetime Totals)

Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.

Funnel	Campaigns	Sends	Revenue	Conversions	AOV	Email Open *	SMS Open *	Conv Rate	Active Since
Welcome	1	1,807	$1,013	39	$25.98	35%	0.00%	2.2%	Mar 2026
Winback Funnel	6	50,871	$12,172	309	$39.39	32%	—	0.61%	Apr 2026
After First Purchase	4	910	$611	16	$38.19	35%	—	1.8%	Mar 2026
After X Purchase	6	36,480	$8,554	256	$33.41	32%	—	0.70%	May 2026
Abandoned Cart	4	4,958	$13,890	313	$44.38	33%	—	6.3%	Mar 2026
Birthday	2	1,952	$3,202	86	$37.23	40%	—	4.4%	Mar 2026
Total	23	96,978	$39,442	1,019	$38.71	33%	0.00%

* Open rates derived from contact engagement data (rolling 90-day window).

Individual Store Breakdown

Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).

OREGON ▾

Revenue

Store Revenue

$1.5M

-3.7% MoM -11% YoY

Purchases

45,152

-3.8% MoM -7.5% YoY

Customers

16,967

-0.21% MoM -9.6% YoY

Known Customers

16,967

$1.5M · 45,152 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

Store AOV

$32.66

Monthly Revenue Trend

Store Revenue

New Customer Intelligence

New Customers

2,423

+4.2% MoM

Revenue

$77,335

$31.92 AOV

Opted-In (Reachable)

299

12% capture rate

Unreachable

2,124

88% — no contact info

Opted-In (Email)

263

of 2,423 new customers

Critical Opt-In Rate (Email) -7.2% MoM

11%

First-time buyers with email

Opted-In (Text)

of 2,423 new customers

Critical Opt-In Rate (Text) +3210% MoM

2.8%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

customers

$2,498

2 → 3

purchases

customers

$1,502

3 → 4

purchases

customers

$1,910

4 → 5

purchases

customers

$1,977

Kept Loyal

6+ purchases

1,145

customers

$99,554

Total

1,294

customers

$107,441

Churn Intelligence & Revenue Recovery

Total Lost Customers

—

Current-snapshot metric — n/a for past months

New Lost This Month

—

Current-snapshot metric — n/a for past months

Recovered This Month

127

1.1% recovery rate

of 11,479 opted-in lost

Recovery Revenue

$11,895

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

8,254

2,856 opted in

Saved by Campaign

Save Rate

1.5%

Lost Customer Pipeline

60–179 Days Lost

—

180–359 Days Lost

—

360+ Days Lost

—

Current-snapshot metric — n/a for past months

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

789

Recovered

290

Revenue

$13,771

Win-Back Revenue Recovery

CAMPAIGN REV

$5,210

REPURCHASES

$6,685

TOTAL RECOVERED

$11,895

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	89	$3,432	$38.57	66%
180-359 days	27	$1,397	$51.74	27%
360+ days	11	$381	$34.60	7.3%
Total	127	$5,210	$41.02	100%

All Time Revenue Recovered

$25,459

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Initial Winbacks	Past Cohort Repurchases	Repurchase Share
June 2026	$11,895	$5,210	$6,685	56%
May 2026	$7,178	$2,775	$4,403	61%
April 2026	$5,093	$3,510	$1,584	31%
March 2026	$1,294	$1,241	$53	4.1%
Total	$25,459	$12,735	$12,724	50%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	131	41%	$5,090	$38.86	74	$6,384	50%
91-120 days	45	14%	$2,042	$45.38	104	$1,401	11%
121-180 days	62	20%	$2,550	$41.12	148	$2,216	17%
181-365 days	56	18%	$2,282	$40.74	245	$1,528	12%
365+ days	23	7.3%	$772	$33.55	499	$1,195	9.4%
TOTAL	317	100%	$12,735	$40.18	154	$12,724	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

105,942

Known customers with purchases

Total Reachable

16,608

16% reachable

Ghosts

89,334

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)8,232 7.8%

New Opt-Ins This Month255

Opt-Outs This Month230

Net List Growth+25

SMS List

Total SMS Opt-Ins (real customers)10,772 10%

New Opt-Ins This Month197

Opt-Outs This Month333

Net SMS Growth-136

WASHINGTON ▾

Revenue

Store Revenue

$587,858

-3.7% MoM -10% YoY

Purchases

22,563

-3.7% MoM -3.9% YoY

Customers

8,705

-1.3% MoM -4.4% YoY

Known Customers

8,705

$587,858 · 22,563 orders

Anonymous Customers

0 (0.00%)

$0 · 0 orders

Anonymous Revenue Share

0.00%

Not reachable via campaigns

Store AOV

$26.05

Monthly Revenue Trend

Store Revenue

New Customer Intelligence

New Customers

1,410

-1.7% MoM

Revenue

$39,743

$28.19 AOV

Opted-In (Reachable)

222

16% capture rate

Unreachable

1,188

84% — no contact info

Opted-In (Email)

206

of 1,410 new customers

Critical Opt-In Rate (Email) -2.6% MoM

15%

First-time buyers with email

Opted-In (Text)

of 1,410 new customers

Critical Opt-In Rate (Text) +815% MoM

1.9%

First-time buyers with SMS

Loyalty Ladder Movement

Customers who advanced a purchase tier this month through campaign engagement

1 → 2

purchases

customers

$1,328

2 → 3

purchases

customers

$1,177

3 → 4

purchases

customers

$680

4 → 5

purchases

customers

$247

Kept Loyal

6+ purchases

310

customers

$20,814

Total

378

customers

$24,246

Churn Intelligence & Revenue Recovery

Total Lost Customers

—

Current-snapshot metric — n/a for past months

New Lost This Month

—

Current-snapshot metric — n/a for past months

Recovered This Month

0.98% recovery rate

of 4,399 opted-in lost

Recovery Revenue

$3,168

Campaign + repurchases

At-Risk Pipeline (45–60 Day Window)

At-Risk Customers

4,298

883 opted in

Saved by Campaign

Save Rate

1.9%

Lost Customer Pipeline

60–179 Days Lost

—

180–359 Days Lost

—

360+ Days Lost

—

Current-snapshot metric — n/a for past months

Abandoned Cart Recovery (Lifetime)

Carts Abandoned

278

Recovered

100

Revenue

$3,240

Win-Back Revenue Recovery

CAMPAIGN REV

$1,200

REPURCHASES

$1,968

TOTAL RECOVERED

$3,168

Recovery by Lapse Timeframe

Timeframe	Customers	Revenue	AOV	% Rev
60-179 days	30	$902	$30.06	75%
180-359 days	6	$104	$17.25	8.6%
360+ days	7	$195	$27.80	16%
Total	43	$1,200	$27.91	100%

All Time Revenue Recovered

$6,883

Revenue Recovery — Past Months

(last 6 months only)

Month	Revenue Recovered	Initial Winbacks	Past Cohort Repurchases	Repurchase Share
June 2026	$3,168	$1,200	$1,968	62%
May 2026	$1,925	$845	$1,080	56%
April 2026	$1,347	$761	$586	44%
March 2026	$444	$321	$123	28%
Total	$6,883	$3,127	$3,756	55%

Revenue Recovery — All Time by Timeframe

Bucket	Customers	%	Revenue Recovered	AOV	Avg Days Lost	Repurchase Value	%
60-90 days	35	29%	$1,019	$29.12	74	$1,546	41%
91-120 days	24	20%	$623	$25.96	102	$944	25%
121-180 days	22	18%	$607	$27.59	142	$590	16%
181-365 days	26	22%	$604	$23.24	261	$414	11%
365+ days	12	10%	$273	$22.77	531	$263	7.0%
TOTAL	119	100%	$3,127	$26.28	179	$3,756	100%

List Health & Subscriber Intelligence

Total Customers (All-Time)

75,848

Known customers with purchases

Total Reachable

6,249

8.2% reachable

Ghosts

69,599

No email or SMS on file

Email List

Total Email Opt-Ins (real customers)4,599 6.1%

New Opt-Ins This Month222

Opt-Outs This Month113

Net List Growth+109

SMS List

Total SMS Opt-Ins (real customers)2,666 3.5%

New Opt-Ins This Month80

Opt-Outs This Month110

Net SMS Growth-30

Last Updated July 22, 2026 at 01:23 AM · PufCreativ Loyalty Intelligence Platform