March 2026
Retention Intelligence
Report
Report
Lazy River Products
Wins
Engaged Customer AOV
$55.97
+14.4% vs store avg
Blast Campaign Revenue
$220,890
Total revenue from blast campaigns
Customers Kept Loyal
$205,499
from 1,715 customers kept loyal during March 2026
Revenue
Store Revenue
$1.2M
+11% MoM
-16% YoY
Purchases
24,332
+16% MoM
+15% YoY
Customers
9,609
+9.0% MoM
+21% YoY
Campaign-Engaged $230,308 (19%)
Organic $960,523 (81%)
AOV Comparison
STOREWIDE
$48.94
ENGAGED CUSTOMERS
$55.97
+14.4% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,009
+21% MoM
Revenue
$54,391
$52.30 AOV
Opted-In (Reachable)
353
34% capture rate
Unreachable
656
65% — no contact info
Opted-In (Email)
311
of 1,009 new customers
Critical Opt-In Rate (Email)
30%
First-time buyers with email
Opted-In (Text)
124
of 1,009 new customers
Critical Opt-In Rate (Text)
12%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
72
customers
$6,065
2 → 3
purchases
61
customers
$4,638
3 → 4
purchases
65
customers
$5,661
4 → 5
purchases
76
customers
$5,735
Kept Loyal
6+ purchases
1,715
customers
$205,499
Total
1,989
customers
$227,598
Churn Intelligence & Revenue Recovery
Total Lost Customers
54,433
60+ days lapsed
11,830 opted in
New Lost This Month
2,657
Newly crossed 60-day mark
980 opted in
Recovered This Month
366
3.1% recovery rate
of 11,830 opted-in lost
Recovery Revenue
$64,021
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$22,951
REPURCHASES
$41,070
TOTAL RECOVERED
$64,021
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 291 | $17,216 | $59.16 | 75% |
| 180-359 days | 67 | $3,796 | $56.66 | 17% |
| 360+ days | 33 | $1,938 | $58.74 | 8.4% |
| Total | 391 | $22,951 | $58.70 | 100% |
All Time Revenue Recovered
$204,932
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| March 2026 | $64,021 | $22,951 | $41,070 | 64% |
| February 2026 | $44,904 | $15,941 | $28,963 | 64% |
| January 2026 | $38,741 | $18,858 | $19,883 | 51% |
| December 2025 | $36,018 | $21,225 | $14,794 | 41% |
| November 2025 | $19,502 | $15,670 | $3,832 | 20% |
| October 2025 | $1,745 | $1,745 | $0 | 0.00% |
| Total | $204,932 | $96,389 | $108,542 | 53% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 468 | 33% | $30,596 | $65.38 | 74 | $51,692 | 44% |
| 91-120 days | 221 | 15% | $13,443 | $60.83 | 103 | $20,677 | 18% |
| 121-180 days | 278 | 19% | $15,967 | $57.44 | 146 | $14,795 | 13% |
| 181-365 days | 290 | 20% | $17,124 | $59.05 | 248 | $19,667 | 17% |
| 365+ days | 180 | 12% | $11,055 | $61.42 | 666 | $9,915 | 8.5% |
| TOTAL | 1,437 | 100% | $88,185 | $61.37 | 202 | $116,747 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
64,825
Known customers with purchases
Total Reachable
17,078
26% reachable
Ghosts
47,747
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)14,920 23%
New Opt-Ins This Month378
Opt-Outs This Month286
Net List Growth+92
SMS List
Total SMS Opt-Ins (real customers)7,495 12%
New Opt-Ins This Month235
Opt-Outs This Month206
Net SMS Growth+29
Channel Mix
Campaigns
Campaign Performance — March 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 55,386 | $195,036 | +22% | 3,485 | $55.96 | 42% | 10% | 6.3% | 0.25% |
| Winback | 90,311 | $13,974 | +18% | 234 | $59.72 | 42% | 3.4% | 0.26% | 0.16% |
| Weekly Lost | 62,572 | $9,309 | +49% | 163 | $57.11 | 45% | 3.0% | 0.26% | 0.26% |
| Other | 210 | $2,571 | -84% | 57 | $45.10 | 38% | 24% | 27% | 0.00% |
| Total | 208,479 | $220,890 | 3,939 | $56.08 | 43% | 7.8% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Funnel performance data is unavailable for this period — automated-flow history for this month could not be reconstructed.
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
LAZY RIVER PRODUCTS ▾
Revenue
Store Revenue
$854,493
+12% MoM
-40% YoY
Purchases
17,293
+15% MoM
-18% YoY
Customers
7,887
+7.9% MoM
-14% YoY
Known Customers
6,913
$827,024 · 16,308 orders
Anonymous Customers
974 (12%)
$27,469 · 985 orders
Anonymous Revenue Share
3.2%
Not reachable via campaigns
Store AOV
$49.41
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
681
+23% MoM
Revenue
$37,329
$54.81 AOV
Opted-In (Reachable)
294
43% capture rate
Unreachable
387
57% — no contact info
Opted-In (Email)
277
of 681 new customers
Critical Opt-In Rate (Email)
41%
First-time buyers with email
Opted-In (Text)
77
of 681 new customers
Critical Opt-In Rate (Text)
11%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
0
customers
$0
2 → 3
purchases
0
customers
$0
3 → 4
purchases
0
customers
$0
4 → 5
purchases
0
customers
$0
Kept Loyal
6+ purchases
0
customers
$0
Total
0
customers
$0
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
0
0.00% recovery rate
of 8,610 opted-in lost
Recovery Revenue
$0
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$0
REPURCHASES
$0
TOTAL RECOVERED
$0
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| Total | 0 | $0 | $0.00 | 100% |
All Time Revenue Recovered
$0
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| Total | $0 | $0 | $0 | 0.00% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|
List Health & Subscriber Intelligence
Total Customers (All-Time)
57,954
Known customers with purchases
Total Reachable
15,653
27% reachable
Ghosts
42,301
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)13,785 24%
New Opt-Ins This Month238
Opt-Outs This Month221
Net List Growth+17
SMS List
Total SMS Opt-Ins (real customers)6,955 12%
New Opt-Ins This Month143
Opt-Outs This Month155
Net SMS Growth-12
TEWKSBURY ▾
Revenue
Store Revenue
$367,209
+12% MoM
—
Purchases
7,701
+19% MoM
—
Customers
3,830
+10% MoM
—
Known Customers
3,297
$347,955 · 7,167 orders
Anonymous Customers
533 (14%)
$19,254 · 534 orders
Anonymous Revenue Share
5.2%
Not reachable via campaigns
Store AOV
$47.68
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
632
+15% MoM
Revenue
$31,240
$49.43 AOV
Opted-In (Reachable)
224
35% capture rate
Unreachable
408
65% — no contact info
Opted-In (Email)
199
of 632 new customers
Critical Opt-In Rate (Email)
31%
First-time buyers with email
Opted-In (Text)
90
of 632 new customers
Critical Opt-In Rate (Text)
14%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
48
customers
$3,771
2 → 3
purchases
43
customers
$3,190
3 → 4
purchases
35
customers
$3,485
4 → 5
purchases
38
customers
$3,107
Kept Loyal
6+ purchases
390
customers
$43,284
Total
554
customers
$56,836
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
104
6.6% recovery rate
of 1,573 opted-in lost
Recovery Revenue
$14,779
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$4,608
REPURCHASES
$10,171
TOTAL RECOVERED
$14,779
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 85 | $3,857 | $45.38 | 84% |
| 180-359 days | 15 | $628 | $41.89 | 14% |
| 360+ days | 4 | $123 | $30.63 | 2.7% |
| Total | 104 | $4,608 | $44.31 | 100% |
All Time Revenue Recovered
$54,729
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| March 2026 | $14,779 | $4,608 | $10,171 | 69% |
| February 2026 | $13,497 | $4,075 | $9,421 | 70% |
| January 2026 | $10,116 | $5,274 | $4,842 | 48% |
| December 2025 | $10,820 | $6,126 | $4,694 | 43% |
| November 2025 | $5,087 | $4,338 | $749 | 15% |
| October 2025 | $431 | $431 | $0 | 0.00% |
| Total | $54,729 | $24,852 | $29,877 | 55% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 147 | 33% | $8,898 | $60.53 | 74 | $14,289 | 48% |
| 91-120 days | 74 | 17% | $4,058 | $54.84 | 102 | $4,949 | 17% |
| 121-180 days | 95 | 22% | $4,927 | $51.86 | 146 | $5,515 | 18% |
| 181-365 days | 84 | 19% | $4,604 | $54.81 | 241 | $3,834 | 13% |
| 365+ days | 41 | 9.3% | $2,364 | $57.66 | 732 | $1,291 | 4.3% |
| TOTAL | 441 | 100% | $24,852 | $56.35 | 187 | $29,877 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
13,768
Known customers with purchases
Total Reachable
4,471
32% reachable
Ghosts
9,297
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,769 27%
New Opt-Ins This Month97
Opt-Outs This Month60
Net List Growth+37
SMS List
Total SMS Opt-Ins (real customers)2,316 17%
New Opt-Ins This Month68
Opt-Outs This Month51
Net SMS Growth+17
Last Updated July 18, 2026 at 04:09 AM · PufCreativ Loyalty Intelligence Platform