June 2026
Retention Intelligence
Report
Report
Lazy River Products
Wins
Engaged Customer AOV
$59.44
+15.5% vs store avg
Blast Campaign Revenue
$249,636
Total revenue from blast campaigns
Customers Kept Loyal
$107,710
from 846 customers kept loyal during June 2026
Revenue
Store Revenue
$1.3M
+1.2% MoM-6.2% YoY
Purchases
26,201
+1.6% MoM-4.0% YoY
Customers
10,236
+1.6% MoM
-5.0% YoY
Campaign-Engaged $261,757 (19%)
Organic $1.1M (81%)
AOV Comparison
STOREWIDE
$51.44
ENGAGED CUSTOMERS
$59.44
+15.5% vs store avg
Monthly Revenue Trend
Store Revenue
Engaged Revenue
* Trend line: campaign-attributed (conversion) revenue — tracked consistently across all months. The Campaign-Engaged figure above uses AIQ engagement attribution and can differ slightly.
New Customer Intelligence
New Customers
1,164
+16% MoM
Revenue
$73,812
$57.35 AOV
Opted-In (Reachable)
430
33% capture rate
Unreachable
857
67% — no contact info
Opted-In (Email)
406
of 1,287 new customers
Critical Opt-In Rate (Email) -2.2% MoM
32%
First-time buyers with email
Opted-In (Text)
108
of 1,287 new customers
Critical Opt-In Rate (Text) +76% MoM
8.4%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
29
customers
$2,204
2 → 3
purchases
41
customers
$3,368
3 → 4
purchases
22
customers
$2,540
4 → 5
purchases
19
customers
$1,559
Kept Loyal
6+ purchases
846
customers
$107,710
Total
957
customers
$117,380
Churn Intelligence & Revenue Recovery
Total Lost Customers
57,717
60+ days lapsed
12,716 opted in
New Lost This Month
3,537
Newly crossed 60-day mark
1,409 opted in
Recovered This Month
282
2.2% recovery rate
of 12,716 opted-in lost
Recovery Revenue
$95,163
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$19,240
REPURCHASES
$75,923
TOTAL RECOVERED
$95,163
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 214 | $14,206 | $66.38 | 74% |
| 180-359 days | 56 | $3,013 | $53.80 | 16% |
| 360+ days | 32 | $2,021 | $63.17 | 11% |
| Total | 302 | $19,240 | $63.71 | 100% |
All Time Revenue Recovered
$444,978
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Campaign Revenue | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| June 2026 | $95,163 | $19,240 | $75,923 | 80% |
| May 2026 | $69,986 | $20,290 | $49,696 | 71% |
| April 2026 | $74,898 | $23,644 | $51,253 | 68% |
| March 2026 | $64,021 | $22,951 | $41,070 | 64% |
| February 2026 | $44,904 | $15,941 | $28,963 | 64% |
| January 2026 | $38,741 | $18,858 | $19,883 | 51% |
| Total | $387,713 | $120,924 | $266,789 | 69% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 665 | 31% | $43,082 | $64.79 | 74 | $137,558 | 44% |
| 91-120 days | 312 | 15% | $19,202 | $61.54 | 104 | $56,077 | 18% |
| 121-180 days | 407 | 19% | $23,646 | $58.10 | 147 | $45,190 | 14% |
| 181-365 days | 452 | 21% | $26,500 | $58.63 | 255 | $47,222 | 15% |
| 365+ days | 296 | 14% | $18,870 | $63.75 | 675 | $27,632 | 8.8% |
| TOTAL | 2,132 | 100% | $131,300 | $61.59 | 214 | $313,678 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
68,167
Known customers with purchases
Total Reachable
17,779
26% reachable
Ghosts
50,388
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)15,354 23%
New Opt-Ins This Month428
Opt-Outs This Month211
Net List Growth+217
SMS List
Total SMS Opt-Ins (real customers)7,955 12%
New Opt-Ins This Month260
Opt-Outs This Month259
Net SMS Growth+1
Channel Mix
Campaigns
Campaign Performance — June 2026
| Strategy | Sends | Revenue | MoM | Conversions | AOV | Email Open | SMS Open | Conv Rate | Unsub Rate |
|---|---|---|---|---|---|---|---|---|---|
| Active | 67,377 | $227,723 | +15% | 3,859 | $59.01 | 43% | 6.9% | 5.7% | 0.14% |
| Winback | 82,250 | $13,604 | -0.79% | 214 | $63.57 | 43% | — | 0.26% | 0.08% |
| Weekly Lost | 58,945 | $7,103 | -7.6% | 117 | $60.71 | 42% | — | 0.20% | 0.07% |
| Other | 900 | $1,206 | -90% | 14 | $86.18 | 6.1% | 19% | 1.6% | 2.22% |
| Total | 209,472 | $249,636 | 4,204 | $59.38 | 43% | 7.0% | |||
Funnels — Automated & Recurring Campaigns (Lifetime Totals)
Lifetime performance of automated flows that sent in the reporting month — revenue and conversions are cumulative since each flow launched (not month-only), so this total is not additive with the monthly Campaigns total. These campaigns run continuously and target specific customer lifecycle stages.
| Funnel | Campaigns | Sends | Revenue | Conversions | AOV | Email Open * | SMS Open * | Conv Rate | Active Since |
|---|---|---|---|---|---|---|---|---|---|
| Welcome | 1 | 3,616 | $4,790 | 86 | $55.69 | 40% | — | 2.4% | Nov 2025 |
| NONC | 4 | 3,921 | $986 | 15 | $65.71 | 83% | 6.0% | 0.38% | Jan 2026 |
| After First Purchase | 2 | 4,251 | $3,783 | 88 | $42.98 | 34% | — | 2.1% | Oct 2025 |
| After X Purchase | 6 | 5,524 | $8,678 | 173 | $50.16 | 38% | — | 3.1% | Nov 2025 |
| Abandoned Cart | 2 | 11,228 | $56,251 | 911 | $61.75 | 43% | — | 8.1% | Oct 2025 |
| Birthday | 1 | 7,536 | $14,434 | 267 | $54.06 | 46% | — | 3.5% | Oct 2025 |
| Total | 16 | 36,076 | $88,921 | 1,540 | $57.74 | 41% | — | ||
* Open rates derived from contact engagement data (rolling 90-day window).
Individual Store Breakdown
Per-location metrics for revenue, customers, loyalty, churn & revenue recovery, and list health. Campaign performance is shown in the combined view above (campaigns target all locations).
LAZY RIVER PRODUCTS ▾
Revenue
Store Revenue
$922,185
+11% MoM-10.0% YoY
Purchases
17,324
+8.1% MoM-6.3% YoY
Customers
7,269
+16% MoM
-14% YoY
Known Customers
7,269
$922,185 · 17,324 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$53.23
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
778
+7.9% MoM
Revenue
$46,302
$59.51 AOV
Opted-In (Reachable)
294
38% capture rate
Unreachable
484
62% — no contact info
Opted-In (Email)
280
of 778 new customers
Critical Opt-In Rate (Email) -3.2% MoM
36%
First-time buyers with email
Opted-In (Text)
70
of 778 new customers
Critical Opt-In Rate (Text) +51% MoM
9.0%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
0
customers
$0
2 → 3
purchases
0
customers
$0
3 → 4
purchases
0
customers
$0
4 → 5
purchases
0
customers
$0
Kept Loyal
6+ purchases
0
customers
$0
Total
0
customers
$0
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
0
0.00% recovery rate
of 11,450 opted-in lost
Recovery Revenue
$0
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$0
REPURCHASES
$0
TOTAL RECOVERED
$0
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| Total | 0 | $0 | $0.00 | 100% |
All Time Revenue Recovered
$0
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| Total | $0 | $0 | $0 | 0.00% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|
List Health & Subscriber Intelligence
Total Customers (All-Time)
58,140
Known customers with purchases
Total Reachable
15,748
27% reachable
Ghosts
42,392
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)13,865 24%
New Opt-Ins This Month208
Opt-Outs This Month157
Net List Growth+51
SMS List
Total SMS Opt-Ins (real customers)6,987 12%
New Opt-Ins This Month138
Opt-Outs This Month142
Net SMS Growth-4
TEWKSBURY ▾
Revenue
Store Revenue
$441,732
+19% MoM+7.3% YoY
Purchases
8,865
+21% MoM+0.68% YoY
Customers
3,944
+24% MoM
-21% YoY
Known Customers
3,944
$441,732 · 8,865 orders
Anonymous Customers
0 (0.00%)
$0 · 0 orders
Anonymous Revenue Share
0.00%
Not reachable via campaigns
Store AOV
$49.83
Monthly Revenue Trend
Store Revenue
New Customer Intelligence
New Customers
855
+38% MoM
Revenue
$46,595
$54.50 AOV
Opted-In (Reachable)
305
36% capture rate
Unreachable
550
64% — no contact info
Opted-In (Email)
275
of 855 new customers
Critical Opt-In Rate (Email) +4.1% MoM
32%
First-time buyers with email
Opted-In (Text)
122
of 855 new customers
Critical Opt-In Rate (Text) +19% MoM
14%
First-time buyers with SMS
Loyalty Ladder Movement
Customers who advanced a purchase tier this month through campaign engagement
1 → 2
purchases
49
customers
$4,391
2 → 3
purchases
44
customers
$3,945
3 → 4
purchases
28
customers
$2,570
4 → 5
purchases
24
customers
$1,645
Kept Loyal
6+ purchases
434
customers
$52,813
Total
579
customers
$65,365
Churn Intelligence & Revenue Recovery
Total Lost Customers
—
Current-snapshot metric — n/a for past months
New Lost This Month
—
Current-snapshot metric — n/a for past months
Recovered This Month
80
3.0% recovery rate
of 2,698 opted-in lost
Recovery Revenue
$22,351
Campaign + repurchases
At-Risk Pipeline (45–60 Day Window)
Lost Customer Pipeline
Current-snapshot metric — n/a for past months
Abandoned Cart Recovery (Lifetime)
Win-Back Revenue Recovery
CAMPAIGN REV
$2,946
REPURCHASES
$19,405
TOTAL RECOVERED
$22,351
Recovery by Lapse Timeframe
| Timeframe | Customers | Revenue | AOV | % Rev |
|---|---|---|---|---|
| 60-179 days | 61 | $2,270 | $37.21 | 77% |
| 180-359 days | 10 | $432 | $43.15 | 15% |
| 360+ days | 9 | $245 | $27.25 | 8.3% |
| Total | 80 | $2,946 | $36.83 | 100% |
All Time Revenue Recovered
$108,077
Revenue Recovery — Past Months
(last 6 months only)
| Month | Revenue Recovered | Initial Winbacks | Past Cohort Repurchases | Repurchase Share |
|---|---|---|---|---|
| June 2026 | $22,351 | $2,946 | $19,405 | 87% |
| May 2026 | $15,137 | $3,640 | $11,497 | 76% |
| April 2026 | $15,860 | $4,301 | $11,559 | 73% |
| March 2026 | $14,779 | $4,608 | $10,171 | 69% |
| February 2026 | $13,497 | $4,075 | $9,421 | 70% |
| January 2026 | $10,116 | $5,274 | $4,842 | 48% |
| Total | $91,740 | $24,845 | $66,895 | 73% |
Revenue Recovery — All Time by Timeframe
| Bucket | Customers | % | Revenue Recovered | AOV | Avg Days Lost | Repurchase Value | % |
|---|---|---|---|---|---|---|---|
| 60-90 days | 208 | 33% | $12,179 | $58.55 | 73 | $31,001 | 43% |
| 91-120 days | 98 | 16% | $5,599 | $57.14 | 103 | $13,008 | 18% |
| 121-180 days | 136 | 22% | $7,160 | $52.65 | 148 | $13,728 | 19% |
| 181-365 days | 128 | 20% | $7,167 | $55.99 | 249 | $10,159 | 14% |
| 365+ days | 61 | 9.7% | $3,634 | $59.57 | 752 | $4,443 | 6.1% |
| TOTAL | 631 | 100% | $35,739 | $56.64 | 195 | $72,338 | 100% |
List Health & Subscriber Intelligence
Total Customers (All-Time)
13,931
Known customers with purchases
Total Reachable
4,553
33% reachable
Ghosts
9,378
No email or SMS on file
Email List
Total Email Opt-Ins (real customers)3,836 28%
New Opt-Ins This Month142
Opt-Outs This Month50
Net List Growth+92
SMS List
Total SMS Opt-Ins (real customers)2,359 17%
New Opt-Ins This Month103
Opt-Outs This Month116
Net SMS Growth-13
Last Updated July 25, 2026 at 08:12 PM · PufCreativ Loyalty Intelligence Platform